- Select the right theme to suit your business and deliver the best customer experience
Start by selecting the right theme for your Shopify store. This is the template that will determine how it looks. You want your store theme to make a good first impression on customers. 94% all first impressions are a result of website design.
Shopify has more than 70 themes, both free and paid. Choose a theme which best reflects your brand. Keep these three factors in mind when choosing the design of your website to improve your search engines optimization (SEO) and conversions. For Shopify Website Design, consider www.etempa.co.uk/shopify-web-design/
- User Experience: When choosing your theme, consider how you would like your audience to interact with your website. Choose a theme which makes it easy for your customers to navigate and browse your products.
- Site Purpose: You should also consider the purpose of your website when selecting your Shopify theme. Are you promoting a single product or a whole line of products? Select a theme which can display your inventory correctly and manage it.
- Site loading time: You should also choose a theme which is fast and responsive. A site that loads quickly will provide a better experience for your users.
- To earn clicks, optimise your product title and description
You need to understand the importance of product titles and descriptions if you are going to learn how to sell with Shopify. These elements are crucial in determining how your products will rank in search engine results, and in gaining clicks and conversions. Try to keep your product titles short and descriptive.
Include relevant and helpful details in your product descriptions and titles to encourage your audience to make a purchase. In addition, you should incorporate your targeted keywords in titles and descriptions so that your products will rank higher on relevant search results.
- Keep your visitors engaged by ensuring that your website loads quickly
You will learn when you are learning how to sell on Shopify that site performance is crucial to the success of your store. Did you know that $2.6 Billion in revenue loss is caused by slow-loading websites? Slow-loading sites can negatively impact your search engine results and revenue.
You want to choose a theme that has fast-loading pages for your products. This will ensure they aren’t running at a deficit. Even if your template is fast, you can still get bogged down when adding dozens of photos.
- Compress images to reduce their size
- Browser caching can be leveraged
- Reduce the number of redirects