The e-mailing remains one of the main tools of online marketing to reach consumers. One technique that has been purging itself over the years, adapting to new technologies and consumer intelligence; which has allowed it to improve its performance indices. This week the work of McKinsey & Company we indicated that e-mail marketing is up to 40 times more effective than Facebook and Twitter together.

This direct marketing technique found in smart devices to your great ally. ExactTarget indicates that more than half of these mails and opens in smartphones and tablets. A combination that is proving more than positive for marketers and sellers. Continue reading 62% of purchases made from a mobile originated from an e-mail →