The customer loyalty or what is the same look for the buy / recurrent contracting of products or services of a company by consumers, has a double advantage.

The first and most obvious, it is that we guarantee an upcoming sale to the same customer. The second and equally interesting, is that a loyal customer is a satisfied customer. According to a study by Nielsen, 92 percent of consumers take into account the views of relatives or friends when making a purchase decision. Therefore, investing in customer loyalty is also investing in attracting new customers.

Lower prices, very common practice in times of crisis to retain and attract new customers, does not guarantee loyalty. If we apply techniques loyalty to the first signs of economic recovery, customers can return to brands previously used. Continue reading 8 Ways to retain customers without getting into a price war →