Getting and keeping customers is a task increasingly complex. To do this, the strategy lies not only in the existence of the product, and at an affordable price, but there are many more determinants.

The study published by Marketing Interactions shows that 46% of buyers believe that your shopping experience is unsatisfactory. This frustration causes about 1 in 4 customers prefer to go to the competition, rather than complain at the shop. More than half of customers surveyed (54%) complain that the treatment received by the respondents is not suited to their expectations. Continue reading The customer experience cannot remain a future project →