In digital marketing, we find many companies that one of its main functions (most if not the most important) is how to generate qualified with which leads to nurture sales force (contact center) formed and prepared, with the aim to achieve good conversion rates.

For the uninitiated…

– LEAD: When a user comes to our website and fills out the form contact for a call back or we send product information with name, email, phone for example, that’s a lead.

That is the great source of users interested in our products generating sales opportunities for the site in question. Hence one of the major headaches of Marketing is responsible for: sack that source qualified leads that I can sell and profitable exit well, the main sources to generate leads are the following? Continue reading How to generate leads and qualify them effectively →