Purchases through tablets grow 4 times faster than purchases registered with smartphone. Usability and comfort of tablets is definitely tax smartphones.

This is reflected in the comprehensive report submitted by Rakuten, where mCommerce trends in 14 different markets is. According to their findings, the use of tablets to buy increased by 41.9% over last year; whereas in the case of smartphones, this growth was only 9.7%.

As shown by the analysis of Rakuten, on average, 6.1% of customers prefer to shop online with your tablet. A percentage that is close to equal that of smartphones (6.8%). Continue reading Purchases through tablets grow 4 times faster than smartphones →