Jeff Bezos, founder and CEO of Amazon.com, once said: ” We had three great ideas on Amazon we have retained for 18 years, and they are the reason why we have been successful: putting the customer first invents and be patient … ” But what means putting the customer first? Or put another way, how can we guide our company to the customer and make this the epicenter of our business? The answer to this question gives us the customer. That is, the key is to “listen to the customer” and for that we can rely on…

External market studies

Market studies expert consultants can always give us the information we need to understand our customer or potential customer and know what they expect from us. In addition, knowledge of the sector in which we operate is essential for trends to guide us where we should go. Continue reading The key is listening to the customer →