Unless you already own or work for the best marketing agency in the UK, you will need to do some serious legwork to attract and retain new e-commerce clients. Let’s look at four tried and tested ways that can help you to do so.
1. Showcase your skills
Nobody will trust you to build their website and manage their online content if your own is lacking, so do some serious housekeeping and create a site that will dazzle and excite potential clients. Experienced agencies such as https://www.nettl.com/uk include plenty of relevant information, blog posts, and such to demonstrate their professional competence. It is also important to always be transparent about your pricing and availability.
2. Let people know you exist
Don’t blindly send out speculative enquiries, as businesses receive rafts of these every day and they are often instantly deleted. Instead, promote your services on social media and freelancing platforms to attract people who are actively seeking someone with your skills. Be very clear about what you can do for your clients, when you can start, and what you charge. Make sure your prices are competitive and appropriate for the type of work you are offering.
3. Nurture your leads
Never reject a potential client who doesn’t hire you at once, as they may be considering their options or securing funding rather than uninterested. Instead, maintain soft-touch contact with them to keep them engaged and build brand familiarity. This can pay dividends in the future.
4. Deliver on your promises
When you take on an e-commerce client, make sure you capture all their requirements and agree upon success criteria to enable you to monitor your own performance and ensure you have delivered what you promised. Delivering against your clients’ requirements is vital for your retention rates and to achieve the word-of-mouth recommendations that can help you secure further work.
By showcasing your skills, putting yourself out there, nurturing your leads, and delivering on your promises, you will soon have a bustling client portfolio. Good luck and enjoy the journey.