It seems a very topical issue that Google is taking away the ranking of our website. Everyone we ask. What are the reasons why Google devalues ​​our website? What can I do to recover or earn my ranking? Does Google hate my website? We will try to explain all this to see if we can clarify some points. We will begin by listing some of the causes why Google may penalize our website. Continue reading I’ve lost my Google ranking. Why? →

SEO has changed radically in a few months. If before it was possible to position a web, based on content extracted from other pages, or based on the reiteration of keywords; Google, Panda and Penguin mascots were created to combat this lack of content and low quality information for users.

Instead, these cute or hated animals (according to the eye they look at) have been erected as loyal defenders of their own content, updated frequently and with high doses of relevance for users. This trend would be very much aimed at influencing the human part of the decision-making brain and driving users to action. A theory that has been launched by Rhondalynn Korolak. Continue reading NeuroMarketing breaks holes in Google’s search algorithm →

Google Panda was formerly known as one of Google’s most significant spam-fighting algorithms which sought to lower the rank of ‘poor-quality’ websites, and return higher-quality sites near the top of the search results. The algorithm was named after Navneet Panda, the Google engineer who developed the technology and made it possible for Google to create and implement the algorithm. Continue reading Google Panda – what is it and how could it affect your website? →