Social networks have a nascent market niche and untapped. It is the senior users, over 65 years, great adepts of technology have gradually discovering the benefits of soaking in the middle 2.0.

The report by the Pew Research Center this month indicated that 60% of adults over 65 have internet access. Of these, 71% connect daily. This is the segment of the most social people in Social Media. These users develop greater social activity with its closest environment younger users. They have found on the internet and social networks a way to stay informed of what is happening abroad, as well as a way to connect with theirs. Although his presence on Twitter still is small (6%), its adoption is recorded with a good rate of growth. The number of users of social networks among these users has doubled in just three years. This shows your interest for this channel. Continue reading 10 Tips to promote engagement on Twitter with the elderly →