When we talk about marketing strategies in most cases just defining a marketing mix varied with the possibility of measuring all actions and refines much more in a second stage with data in hand. If our budget is tight margin of error is reduced considerably and not hit from the beginning causes not get a clear return on sales thus limiting our range of action a while.

I have heard many SMEs saying that adopt defensive postures waiting to pass the time in times of crisis when what they are doing is delaying the process of adaptation to the new economic context. Continue reading Anti-crisis marketing tools and strategies for low budget →