The weight of social networks in the advertising market is becoming more and more crucial time. According to a recent study from Duke University, companies are increasingly committed to increase investment in social networks, spending not recruiting staff for tasks social media but in technological tools and, of course, ads in that market . As the years pass and as social networks become more common use, companies are buying more and more ads on media such as Facebook or Twitter.

The importance of these ads have in total ad spending is already quite remarkable. According to a study by eMarketer, at the end of 2014 10.5% of total online ad spending in the UK will be allocated to ads on social networks. The figure is impressive not only for itself but also shows an upward trend. Faced with the weight in previous years of advertising on social media, this year its weight on the total will grow by 4.2 percentage points. In addition, total ad spending in social media will rise by 50%. Continue reading 10.5% of all UK online ad spending is already social networking →