At short distances the great battles are won. So they think them have had big brands, who this year plan to get closer to their customers, allocating more resources to their actions locally.

As reflected in the report published by Balihoo, 84% of companies this year strengthened its online marketing strategy locally. This involves hiring announcements taking into account the geographical orientation of the campaign, local SEO optimization, and mobile strategies, among others.

Balihoo indicates that 4 out of 10 users local searches performed at least once a day. Meanwhile, the Business Insider report indicates that in the United States 74% of smartphone users use services based on geolocation.In addition, 3 out of 4 of these mobile users was more likely to take action from a proposal based on its location, even 55% is more willing go to a store after receiving this type of specific messages. Continue reading 84% of companies this year strengthened its online marketing strategy locally →