From time to time I like to do a very curious exercise: grab some relevant theories of gurus, authors and marketers made famous a few years ago, before the internet almost all new theories, and transfer to a current scenario.

Why do I do this? Two options:

– I’m a nerd and I get bored a lot.

– I find that some of these theories can be applied to internet and learn with it (I prefer the second). Continue reading The theory of black swans applied to internet, preventing effect →