On many occasions I meet with business leaders who do not know how to take advantage of the digital communication channels that are currently booming, especially the social media channel.
Of the different channels of communication that is usually used in online or digital marketing, the one that takes the palm to today and by thrashing is the marketing in social networks or social media. Continue reading Creating a solid after-sales communication channel through social networks
The importance of a brand’s online reputation is very clear. Without it, they have absolutely nothing, but what about professionals? How important is it for us to have a good reputation online?
Exactly the same as for the company. Reputation is more than what we do on the internet, it is how we do those actions, how we relate to others, but, above all, how others perceive us. Continue reading The Importance of a Good Online Reputation for Professionals
Real estate investing intimidates most people, but it does not have to be like that at all. No matter if you’re just starting out or have been investing in real estate for some time, this article can help. Continue reading and learn how you can invest in real estate successfully. Continue reading Investing: What You Need To Know To Succeed
You can be very successful at making money in forex, it is extremely important that you learn all about forex first to avoid losing money. The following information can help you in some of the fundamentals about Forex trading.
It is very simple to sell the signals in up market. You should aim to select trades based on trends. Do not trade on a market that is rarely talked about.Thin markets are those that lack much public eyes. Continue reading Make FOREX Trading More Profitable With These Tips
Last year was closed with a big question, the great headache for marketers and SMEs, the famous ROI in Social Networks. Is it possible to measure it? In my opinion, yes. But I do not mean the possibility of measuring that ROI with the appearance of smoke of which so many speak, that deep down they do not know how to do it. I do not know if it will be 100% safe, the measurements are the ones they are and Google Analytics is not accurate. Continue reading 6 Ways to Measure ROI in Social Networks
When your organisation’s online membership reaches the point where its success depends on efficient 24/7 support, it’s time to look at more sophisticated membership software. Here are five reasons why good software is essential to maintain a thriving membership base.
Flexible Form Building
The first point of contact a member will have with any organisation they wish to join is the membership form. Software that allows you to build and customise your own forms means that you can tailor your members’ experience the way you want it – and modify it if need be. For organisations that have multiple activities, a number of forms can be built.
Automation of Communications Systems
While the personal touch is an asset to any customer relationship, the complex nature of some membership organisations means that keeping on top of all communications as well as tracking members’ responses can become an impossible task. With the right communication and marketing tools you can manage all types of communication, from emails to social media activity.
Staying connected with your membership base is essential, but when that means a round-the-clock automated communication system, providers like https://www.satori-membership-management.co.uk/ can deliver membership management software that can take care of 5000 or more members. In addition, membership management systems have been shown to improve communication between teams in large organisations, as explained in a recent LinkedIn blog about Customer Relationship Management.
Membership Fee Processing
For a large membership, automated fee management is a must – from tracking fee renewals to managing donations and processing payments. Sophisticated software should be able to allow customisation of fees, such as offering discounts or setting prices for merchandise or events.
Member Profiling
The most important parts of your membership organisation are the members themselves. Knowing your members means that you can target them with events and engagements that they’re likely to want to get involved in, so you need a sophisticated profiling feature which can be customised to suit your organisation’s requirements.
Member Portal
Members like to have control over their accounts, so it’s good to have an interactive member portal that is accessible 24/7. As well as enabling members to update their own profiles, membership software can also help build a community of members via a message board and provide a space for blogs, news articles and other information that will help them feel like they belong.
If you dedicate yourself, or aspiras to dedicarte, to the world of communication and online marketing probably the title of this post is the question that you hear many entrepreneurs who have spent so many years in your business using traditional techniques that do not believe that social media It can be of some use to you.
If you have ever encountered someone who is reluctant to catch up you can take note of these reasons and give a good explanation … Continue reading 10 reasons to explain to businessmen reluctant to be in social networks
Every day there is a greater concern for customer satisfaction, as a means to achieve their fidelity. For this, companies must bet on improving the consumer experience, that the company meets their expectations, and even surpasses them. But what do companies gain from this? What do your efforts translate into? Bruce Temkin seems to have the answer, set out in his ROI Report on Consumer Experience. Continue reading 5 steps to calculate the ROI from the consumer experience
There are 4 billion mobile phones in the world, of which 27% are smartphones, which means that there are 1 billion potential buyers for mcommerce. The use of these smart devices continues in crescendo, to the point that in 2014 users are expected to navigate more time with their mobile than with the computer. This implies an important niche market for companies, who have not hesitated to direct their gaze towards this target audience. According to TechNavio data that we discover an interesting infographic of Microsoft Tag, interactive mobile marketing will grow by 28.5 per year until 2016. Here are some of the keys to take into account to develop an effective strategy in this environment: Continue reading Keys to new mobile marketing
It has been a boom, trend or profession arisen from a need, but the truth is that Community Manager is one of the professions most sought after by companies today and of greater prospects for 2013.
The management of the online communities of companies or individuals has a career exit and future projection, that is why many professionals in communication, journalism, marketing, economics, computing, etc. Have reoriented their careers towards this profession. Continue reading Can you be a self-taught Community Manager?
