Tablets have gone from non-existent to form a fundamental part of e-commerce. New data reveal this new reality that also and according to a study by Logan Tod & Co., shows that the vast majority of companies will need to have ready mobile campaigns for next Christmas 2018. Continue reading Tablets continue to proliferate as an ideal device for online shopping
All posts by f775Ha
Have clients or be right? The Seven Capital Sins before a claim
We’ve all heard that ‘the client is always right’ to what we could add … ‘according to him’. It is no less true that being in possession of reason is something relative and that is subject to various interpretations, but during these days of shopping and Christmas gifts I have had occasion to live (and sometimes suffer) that uncomfortable (and usually unpleasant) situation that is to have to claim for something that you are not satisfied with. I do not mean to make a change of article that you do not like, but to a claim for being dissatisfied and feeling disappointed with the acquired. It is in this situation where I frequently check (directly or indirectly) the large number of companies and businesses that insist on having to choose between having clients or being right in the discussion or the clash of the claim. Continue reading Have clients or be right? The Seven Capital Sins before a claim
2011 was the year that the internet catalyzed the appearance of new business models
2011 will go down in history as the year of development of new business formulas on the Internet, the constant growth of electronic commerce and the need for revision and innovation of the models adopted by online companies. The network has been a definitive alternative for the development and planning of companies. Continue reading 2011 was the year that the internet catalyzed the appearance of new business models
Who really benefits the deregulation of business hours?
It has been known a few days ago the intention of the Autonomous Community of Madrid to deregulate business hours. Any trade may have its doors open 365 days a year.
In order to make this decision, the regional government has based itself on the results of the application of this measure in the Zones of Great Tourist Influx and predicts that this liberalization would create more than 20,000 jobs. It also ensures that, by enabling this measure the opening on public holidays of large shopping centers, it would make it easier for customers to buy from small businesses in the area. Continue reading Who really benefits the deregulation of business hours?
SMEs adopt e-commerce and social media but do not know how to use them properly
A large part of small businesses still see ‘social channels’ and e-commerce as a threat
We all know the importance of social media for organizations and how accelerated growth is expected in terms of its adoption for next year. However, surprisingly, a third of SMEs see e-commerce channels as a threat, according to a new report from Epson, to which we must add that many of them do not understand how Social Media Marketing can help in their business. Continue reading SMEs adopt e-commerce and social media but do not know how to use them properly
Entrepreneurship can be a fatal decision
We live difficult moments and many nations require the urgent application of alternative solutions to face the current complicated economic situation. Promoting entrepreneurial initiative, creativity and innovation is one of the main bets to boost competitiveness in a context of international crisis.
In many countries the world of entrepreneurship is becoming fashionable, little by little it is penetrating among the population. And the truth is that it sounds very good: progress, economic dynamism, creative class, creation of value, growth of the country, etc. Continue reading Entrepreneurship can be a fatal decision
50 million smart meters for £11bn – good value for money?
“The Energy Secretary should be sacked”, said consumer champion Martin Lewis in May 2017[1]. This wasn’t about smart meters though. Greg Clark had told breakfast TV viewers that switching energy suppliers is “quite a hassle to do”. It isn’t, even for your gran, as explained on Lewis’s MoneySavingExpert site [4].
Will anyone be sacked over the decision to roll out smart meters?
We’ve all done it haven’t we, become convinced that the expensive new gizmo will make our lives better. After a few hours of the kids shouting “Hey Google”, we start to wonder. It’s expensive for sure. Householders will be paying £11bn for the rollout of smart meters and even this is set to rise [2].
Well before UK government took the plunge with smart meters, the Germans had already decided that they were too expensive, compared to the savings [3]. So why did the UK go ahead?
The main reason cited for smart meters was that householders would be able to see their energy usage, and cost, in real time. That’s fair enough, but which householders were they targeting?
– The money saving experts who had already switched suppliers? They were already clued up about not leaving the TV on standby and buying A+ rated white goods.
– The ones who hadn’t bothered to switch? Would they take any notice of a box that you can’t shout “Hey Google” at?
What’s worse is that the SMETS 1 boxes will “go dumb” when switching supplier! Householders will still be able to see usage (if they are interested) but not the cost. Penalising the people who actually care. The final straw is that, according to the BBC, smart meters will cut annual energy bills by just £11 – https://www.bbc.co.uk/news/business-44903471.
So, what are the benefits? Energy companies won’t have to read meters. Great. Householders won’t either. Yay. A side benefit might be that they can replace that broken gas meterbox and make the outside of the house look more presentable, see here https://www.meterbox.co.uk/.
Love ‘em or loathe ‘em smart meters are here to stay. We’ll see whether the SMETS 1 boxes can be upgraded. Greg Clark is still the Secretary of State for Energy, and you can bet no one will be sacked for the decision to roll out smart meters.
[1] https://inews.co.uk/news/martin-lewis-calls-energy-switch-minister-sacked/
[2] https://utilityweek.co.uk/smart-meter-rollout-costs-1bn-higher-expected-2016/
[3] http://stopsmartmeters.org.uk/germany-rejects-eu-smart-meter-plan-too-expensive-no-payback-in-savings/
[4] https://www.moneysavingexpert.com/utilities/cheap-energy-offline/
Mobile commerce shoots up and takes cruising speed
Sales of mobile commerce are steadily increasing in the United States, thanks in part to the growing adoption of smartphones and mobile Internet, estimated to reach $ 6.7 trillion this year, which is only a small fraction of the total sales of retailers, has almost doubled compared to last year (91.4%). For the next year it is expected to increase another 73.1%, going to be 11.6 trillion dollars. Continue reading Mobile commerce shoots up and takes cruising speed
When Facebook can be cause for dismissal
If a Facebook user makes a publication that compromises the reputation of the company for which he works, this can be grounds for dismissal.
With the advent of social networks, many companies had to write and use policies set clear rules on what employees can and can not do on the online platforms and if allowed access in offices and working hours. Continue reading When Facebook can be cause for dismissal
How to define a buyer persona
Defining a buyer persona helps you to identify the attributes of your ideal customer. This will be based on your industry sector and data regarding your current customers and aids in understanding the demographics so that the content and campaigns you create are engaging and effective.
Why are buyer personas useful?
Buyer personas can help you to understand what your customers want, what concerns them and whether there are any factors that could prevent them from buying your product or service. In digital marketing Manchester could be said to lead the field. Knowing your customers and being able to create a strong relationship with them gives you a definite advantage over other companies.
Creating a buyer persona
The first step towards creating a buyer persona is to research your existing customers. This can be done by various methods including interviews, polls and surveys. Social media now provides very effective ways of conducting surveys and polls, but face to face and telephone interviews are still popular, so the choice is yours.
If you feel you need professional help with the process, contacting a company such as https://htpdigital.com will provide the solution you need.
Using a template to record information can be very helpful. The fields included can be varied depending on your individual business and your customers. Basic information for a B2C persona template would normally include name, age, gender, marital status and occupation. Other fields might focus on education, location, income, family size and less concrete items such as interests, lifestyle and personality traits. According to Marketing Week, Sainsbury’s increased sales by using location to deliver personalised offers to customers.
If you are selling to another business rather than to consumers, a B2B persona template might have additional fields such as whether the person is a decision maker in their company and their job title.
Using a buyer persona
A buyer persona can be used to increase traffic and target your advertising to where it will be most relevant and effective. Content can be created for the personas you have identified based on what the customer engages with and is interested in. This can be presented in the format they prefer whether this is through blog posts, an eBook or a video guide.
Negative buyer personas are also useful to identify customers that are not a good fit with your business.