The latest report from the Marketing Institute highlights the fact that companies, to see more effectiveness in their content marketing efforts, should consider working with partners that offer both strategies and human resources. Continue reading Content marketing requires planning, strategy and human resources →

We know that the new business model counts as the main strength with the ease of access and the reduced initial investments required. Additionally, aspects related to variables that are difficult to measure -in terms of figures- such as reputation and quality result in an optimal investment ROI, so that in a first analysis, we can confirm that it was never so easy to start your own business. Continue reading Online Marketing: How to spy on your competition in the network? →

A recent analysis of the investment bank Goldman Sachs has valued the social network Facebook in 50,000 million dollars, a stratospheric figure for a company founded just six years ago.

But Facebook is not the only social network to be valued in astronomical figures, as companies such as Twitter, LinkedIn, Zynga and Groupon, are also in the select club of the valuation in billions of dollars. Continue reading Social networks and Social Media, the next bubble? →

During the conference ‘Electronic Commerce and Online Marketing’, organized by the Chamber of Commerce of Las Palma, different companies and professionals have addressed the most important aspects of the strategies to be followed by companies in the internet. Continue reading The search engines are still key to the marketing of companies →

The digital marketing is a form of marketing that is based on the use of technological resources and digital media to develop direct, personal and causing a reaction in the receiver communications. Fundamentally, digital marketing uses and is present in media such as the internet, mobile telephony, digital television and even video games. Continue reading The evolution of Advertising. Digital marketing →

On many occasions we do not go to talk about the future. Of what the coming times will bring us, where trends are projected that will come to stay. However, talking about Marketing and Mobile Advertising is no longer a matter of reserved topics for visionaries and technology gurus. It is a reality of our present that we can begin to profit today. Continue reading Marketing and mobile advertising can not be ignored →

We reach a point where we share personal information in social networks that in certain contexts the answer is apparently: yes. We often disclose the name, the current location, training likes and dislikes, in more than one social network, so it is increasingly easy for a complete stranger to get his complete file and can know where he is at this precise moment, without ever have to contact you. This is basically the permission of an app called “Girls around me” (currently removed from the market) that comes to draw the attention of many and outraging others in the world of technology. Continue reading Good email marketing practices: Is privacy a thing of the past? →

Marketing strategies focused on improving the customer experience must evolve towards improving the experience of other stakeholders such as stakeholders, prescribes, employees, sector specialists, collaborators, etc. The new approach should be aimed at improving the experience of the stakeholders that help us improve marketing processes such as the development of the Brand, improve the offer, generate demand, customer service and manage talent. Each of these processes needs the support of different interest groups. Continue reading How to improve marketing processes with social media →

“Social networks are useless.” I have heard this expression in many professionals who believe that communication plans in social media are ineffective or unprofitable. And they do not lack reason, since social networks are tools that will only be useful to us without really knowing how to manage them, manage them and we know our market and how to seduce it. Continue reading Social networks are useless! →

When an organization is present in social networks, you have to be aware that there is one more counter of your company, and a counter that has to be attended. And for that, an ideal scenario would be one in which the organization had involved all its members in its Digital Marketing strategy. Continue reading Do you attend your ‘counter’ in social networks? →