Connecting the brands with their clients, repositioning themselves in their minds and achieving a place of reference with Sensory Marketing strategies are undoubtedly objectives that represent a change in the line of traditional business communication.
The possibility of reaching the client through the stimulation of the senses implies a profound change in the strategies and in the forms of advertising for the brands. Continue reading Strengthening emotional communication with customers
An office fit out involves a lot more than a simple redecoration. With the right refurbishment, you can launch a rebrand and invest in your future.
Here are 10 easy steps to follow to help you achieve the most successful office fit out.
1. Initial planning stages
Appoint a competent project manager, preferably with experience handling similar projects. You need a team comprising of individuals with key skills to get the job done, then you need to decide on a clear budget for the project.
2. Detailed planning stages
This is when the real work starts. Office fit out companies will analyse your workplace to determine what suits your way of working. They will discuss your aspirations with you, look carefully at technology, workflows and opinions and identify needs.
3. Choose a building
You don’t have to stay in your current building if it isn’t meeting your needs. According to property expert Damian Lloyd, most commercial properties are sold by national agents who use specialist investment surveyors, so contact one.
4. Choose an office fit out specialist
Office fit out companies will look at your architectural workspace options and determine what is physically possible.
5. Developing the designs and seeking approval
At this stage, a detailed design scheme is put together. The colour schemes, materials and designation of space is decided.
6. Minimise disruption
If you have to continue running your business in the space that is being fitted out, you need to make arrangements to minimise disruption. Limits could be put on the hours that fit out workers are on site, or employees could work from home.
7. Office furniture installation
Get involved in all the decisions about office furniture. The only person who knows what chair they need is the person who is going to sit on it! Ask your employees for opinions.
8. Setbacks
There will be unexpected events and potential delays in any office fit out. Make sure that your fit out specialist has contingency plans.
9: Moving to the new fit out
To achieve a seamless transition to your new office setup, you need to be organised. Back up your data, brief all the staff and delegate tasks.
10. Learn lessons
Sort out any remaining niggles and learn lessons from what went wrong. Enjoy your new office!
The rise and rise of the internet means more of us than ever are making purchases online each year. It’s convenient, often cheaper than shopping on the high street, and opens up millions more products to us than we had access to before. If you’re an online retailer, you’re probably aware of the limitless possibilities of the internet for your business and you might even have some exciting plans for the future. However, as competition increases and consumers become more demanding, the service you provide increases in importance. Poor service can break an internet retailer, while strong customer support – such as swift resolution to disputes and straightforward returns – can win you loyal customers and new fans.
New legislation
New legislation has been added at numerous times over the last few years to deal with the rise in internet retailing.
The basic rules are:
Online retailers must accept any returns made within 14 days.
Online retailers must pay for any faulty or damaged goods returned within 30 days.
Online retailers do not have to pay for the cost of returning goods simply because the customer changed their mind.
Although you are not under any legal obligation to pay for customer returns (unless the goods are faulty), many larger retailers do offer free returns to encourage customers to buy more and to increase brand loyalty. Many businesses also extend the 14-day returns rule as a gesture of goodwill to customers, according to Which.co.uk.
Finding a trusted courier firm
Perhaps the most important thing to think about when setting up any internet retail business is delivery. You’ll need to consider costs, returns and delivery times. You can help your business stand out from the crowd by offering a Same Day Courier Service, such as that offered by http://allaboutfreight.co.uk/same-day-courier-service/.
By using a reliable and trustworthy courier service, you will keep your customers happy and make your life less stressful, too. You do not have to provide a free courier return service by law, but doing so could allow your customers to purchase high-end or expensive items from you in confidence without worrying about what to do if they don’t like the item once it arrives. The extra customers you win over by offering generous delivery and returns terms could outweigh the cost of the service.
During the conference ‘Electronic Commerce and Online Marketing’, organized by the Chamber of Commerce of Las Palma, different companies and professionals have addressed the most important aspects of the strategies to be followed by companies in the internet. Continue reading The search engines are still key to the marketing of companies
Cyberclick Mobile, a company based in Barcelona specializing in solutions for mobile internet and belonging to the Cyberclick group, presents in the GSMA Mobile Congress, the new application for mobile marketing and mobile advertising actions. Continue reading Cyberclick Mobile presents its new application to implement marketing and mobile advertising campaigns
Businesses want more from their CRM systems in simplified features, focusing on goals such as relationship optimisation.
The key to achieving this is by being proactive: anticipating your customers’ requirements and then acting on them, rather than re-actively responding to their basic needs.
With businesses struggling to overcome challenges due to the current economic conditions, companies are forced to evaluate CRM solutions with a more critical eye like never before.
1. Campaign Management
CRM systems should provide comprehensive campaign management functionality which enables workflow from initial campaign concepts to building, testing, deployment and measuring.
Mobile capability is becoming a vital aspect of CRM systems, with results delivery to PDAs and handhelds proving critical to businesses.
Cross-sell and up-sell functionality will also be important to consumer-direct companies operating an online marketplace. Collecting data from previous customer behaviour is no longer effective – CRM solutions must now reach out and seek new customers.
2. Master Data Management
A CRM system should enable the management of multiple lists. This allows users to establish lists and utilise real-time data management and list segmentation.
When it comes to CRM for property management, contact a company such as https://propertydeck.com/ to find out how CRM systems can help your business.
3. Customisation and Flexibility
Each successful CRM system should be customised to fit your business. It is vital that the solution you purchase is both flexible and customisable.
A CRM system must support your organisation’s processes – otherwise you will fail to achieve the full value of your investment.
However, the ability to customise must be in a straightforward and simple form that can be applied throughout the system. An easy customisable dashboard is of vital importance.
4. Follow-up Tracking and Lead Generation
Relying solely on a solution to do all processes can be a disastrous approach in business. However, a CRM system that is strong in follow-through and lead generation for reminders for sales people and automated customer communication can be instrumental in conducting efficient processes.
There may be a number of sales representatives in your organisation who are resistant to changing their methods and processes of selling. Some may miss follow-up opportunities due to inefficient systems, badly kept records and lack of staff members.
Implementing an effective and efficient CRM system ensures you can make the most of sales opportunities.
According to data from the survey conducted by the company Round2 Communications, 72% of executives, marketing professionals and advertisers anticipate a significant increase in advertising investment in digital media for next year 2019. Continue reading 72% of advertisers will increase their advertising investment in digital media
In today’s world, in order for a company to be truly competitive nationally and internationally, it needs constant invention to innovate products that differentiate it from other organizations and that meet the expectations of its consumers.
Below are some suggestions to help the generation, development and launch of a new product to the market: Continue reading Tips to create an innovative product
Beginners to networking will undoubtedly be wary and anxious about what it means and feel overwhelmed by the sheer number of networking avenues. But business networking needn’t be as daunting as you may think, and a bit of networking is unavoidable if you want success and is hugely valuable if done well. From how to get started and top tips for networking success, read on for our beginner’s guide.
What Kind of Networking Do You Need?
There are three main networking areas, and you first need to decide which is your priority.
Profile Building is about raising your profile, either locally, regionally or globally. This kind of networking is simply for those who want to become better known in their industry.
Brain Building is all about gaining knowledge or skills which can help you run a more successful business. This can include support from peer groups or picking up skills and knowledge from professional development offered by industry groups.
Referral Building is a traditional sort of networking which is for those looking to develop a network of influencers who will essentially bring you leads.
Local Networking
A great starting point will also be your local environment. Use a directory, such as the Cheltenham Business Directory from http://www.thepagesgroup.co.uk/about-us/, which is used by firms all over the Cotswolds and beyond.
Can’t I Just Do My Networking Online?
In today’s era many businesses network online, but this should be an additional networking tool – not a replacement. The strongest bonds with humans are made in the real world, where eye contact and authenticity go much further than a Like or Share on Facebook ever can.
Stay Active
Networking isn’t a tick-off-the-list task which is then done. It’s a constant job that needs nurturing and feeding all the time. You can’t just sign up to a network and sit back, nor can you turn up to an event and sit in the corner. You need to go out and make ties with new people all the time whilst holding on to those already forged ties that are valuable too.
The first steps, as you can see, are to use your local business networking pages and to also think about what you need from networking. After that, it’s all about building bridges and keeping bonds alive with regular contact.
To celebrate 150 years at – literally – the top of their profession, outdoor specialists Mammut have completed the 150 Peaks Project, with 150 teams tackling 150 peaks all over the world, from Argentina to Austria, Tajikistan to Tanzania, in what has been the biggest summit challenge of all time.
Mammut have been in business for a century and a half, with an almost unparalleled history in the world of outdoor clothing and equipment.
The Swiss mountain sports specialists who started out in the 1860s are renowned for a comprehensive range of equipment, from hiking boots and rock shoes to climbing ropes and carabiners.
Recognition from all over the world has followed in the wake of their pioneering footsteps – not least after the launch of the world-renowned Ajungalak sleeping bags, which have been tried and tested in the most hostile conditions on the planet.
Sixty Summits Equalled the Height of Mount Everest
Their record-breaking Peak Project has involved more than 1,500 climbers who have taken on more than 500,000 metres of ascents right across the world – including 60 summits which each equalled the height of Mount Everest – to complete the unique challenge.
Also billed as the Ultimate Test Event, participants took part with the support of professional mountain guides from the Mammut Alpine School.
In Argentina, teams took on the Aguja Guillaumet and Aconcogua, in Canada it was Mounts Columbia and Logan, and in Japan they climbed Akadake, Tsurugidake and Mount Funagata.
The newly-named Mammut Peak in the Tien Shan mountains of Kyrgyzstan was officially climbed for the first time, while New Zealand’s Mount Aspiring, North Korea’s Baedu Spa, and Huascaran and the almost unpronounceable Chopicalqui in Peru were all conquered.
Closer to home, the Cuillin Ridge, Ben Nevis and Llanberis were all part of the UK challenge, and in the U.S. successful attempts were made on Mounts Baker, St. Helens and Washington.
In all, 1,563 mountaineers were involved in the project, ascending a total of 518,322 metres.
Mammut are justifiably proud of their unique achievement…and as they announced at the end of their extraordinary anniversary year – it was very much a case of ‘Mission Accomplished.’
Mammut’s Alpine School offers comprehensive courses for both beginners and more experienced mountain sports enthusiasts in Alpine climbing, ski touring, ice climbing, snow shoeing and glacier trekking.
To mark their anniversary, Mammut have launched a major new fund-raising campaign.
‘Roped Together in Solidarity’ will work with the International Federation of Mountain Guides Association, donating one per cent of turnover to provide equipment and training for new mountain guides from emerging countries including Peru and Kyrgyzstan.
