Creating a solid after-sales communication channel through social networks

On many occasions I meet with business leaders who do not know how to take advantage of the digital communication channels that are currently booming, especially the social media channel.

Of the different channels of communication that is usually used in online or digital marketing, the one that takes the palm to today and by thrashing is the marketing in social networks or social media.  Continue reading Creating a solid after-sales communication channel through social networks

The Importance of a Good Online Reputation for Professionals

The importance of a brand’s online reputation is very clear. Without it, they have absolutely nothing, but what about professionals? How important is it for us to have a good reputation online?

Exactly the same as for the company. Reputation is more than what we do on the internet, it is how we do those actions, how we relate to others, but, above all, how others perceive us. Continue reading The Importance of a Good Online Reputation for Professionals

Segmenting lists of data, undisputed priority for email marketing companies

Controlling and knowing how to take advantage of “Big Data” has become a real necessity in the digital marketing space given the many challenges and opportunities it offers. For companies that use email as part of their strategy, segmenting consumers according to their characteristics, and targeting them according to that segmentation, is not only a fundamental objective but a technique they are beginning to control. Continue reading Segmenting lists of data, undisputed priority for email marketing companies

Pre-Roll Videos: When Advertising Overcomes Information and Becomes an Interruption

Online videos have undoubtedly become one of the biggest phenomena of the last decade of the internet. Specialized sites and portals like YouTube have completely revolutionized this new support and some data make it clear. During the past year 2011 broke the record of daily reproductions, surpassing the 4,000 million. At present, 72 hours of video per minute are uploaded worldwide, which has led YouTube to become the third most visited page in the world. Continue reading Pre-Roll Videos: When Advertising Overcomes Information and Becomes an Interruption

Tips For Knowing What To Use Your Credit Cards For

If used correctly, credit cards could cause you to have perks that could get you a free vacation, or you can also have a stress-free wallet as well. Other people who do not utilize the advantages of credit cards may charge expensive vacations and end up with a hefty bill. Keep reading to figure out what you can be smart and maintain a good credit card. Continue reading Tips For Knowing What To Use Your Credit Cards For

Jarvis Cocker’s Web Design Agency

If you were partying in the nineties then you might remember the band Pulp who had some big hits throughout this decade. Sheffield-based Jarvis Cocker, the lead singer, is a quirky fellow who once famously stage-crashed Michael Jackson’s performance at a music awards ceremony! What if Jarvis Cocker had spent less time singing and more time getting into the quickly emerging world wide web during the nineties. This is what Pulp would have advised, if they were web designers in Sheffield:

Common People, 1995

Remember that you want to reach as many people as possible with your scintillating content so make it clear, concise and to the point. What you write on your website or in your blog doesn’t have to be highbrow or overly technical. The best way to write is simply, telling a story about your company that connects quickly and effectively with your target audience. If it’s relevant and current, then you’re on the right track.

Mis-Shapes, 1995

Keep your font style and size uniform across your site. Placement of information on your website is crucial and affects the order in which your visitor will view things. You need to have a good natural flow, consistent alignment and a theme that remains the same throughout your pages so as not to confuse your visitor. Different fonts, text all over the place and an awkward layout will frustrate people and they will leave.

Bad Cover Version, 2001

Being original with your content is paramount as Google punishes websites that display duplicate content or evidence of plagiarism. Making sure your content is unique will avoid Google penalties and while it’s almost impossible to be completely unique, as long as the content has not been said in exactly the same way elsewhere and represents a fresh approach to a subject, then you won’t have a problem. A successful marketing campaign is boosted by good quality content so never be tempted to lift ideas or writing from any other source.

Don’t You Want Me Anymore, 1992

Suffering from a high bounce rate but not really sure why? If your website is showing signs of any of the following then it could explain why people are landing but not staying – slow load times, too much advertising, unrelated content, navigation that’s not obvious, inviting the wrong visitors or spelling and grammar errors. If your pages are ugly, have difficult to read colours and are full of too many images then you need to have an overhaul. For Web design in Sheffield, visit http://www.dearnevalleywebdesign.co.uk/

Something Changed, 1995

That horrible, gut-sinking feeling when you realise that something’s not right. Your website may be in need of deep cleaning if find you’ve been hacked, compromised or infected with malware. Signs that all may not be rosy include: your site disappearing, the red screen of death, constant crashing or slow-loading, your site shows a different website, Viagra offers all over your site or your emails are sent to spam. A website disappearing could also be the result of a Google penalty or just your web developer working on something, so always check with them first!

Having An Article Marketing Strategy Is Key To Success

This article should help you be successful article marketing without having to experience the trials and errors.

Use tools will maximize your visibility. There are quite a few out there that will send your articles to article directories. Some of these cost money, though certain ones are free. These are worth the cost because they can help you gain readership. Continue reading Having An Article Marketing Strategy Is Key To Success