After a colder than expected spring, the UK is due some warmer weather, with the summer already delivering warm sun and clear skies for many parts of the country.

Image Credit

Some experts are predicting that things could really heat up in 2016, with the suggestion being that up to three months of exceptionally hot temperatures are on the way. The national record of 38.5 degrees Celsius might even be broken between now and August.

It is perhaps because of this that sales of air conditioning units, ducting and air management systems have continued to grow.

Rapid Expansion

While globally the air conditioning market grew by just seven per cent last year, in the UK the housing boom in London helped to push sales up by 22 per cent.

Although new builds are undoubtedly contributing to this rapid expansion, plenty of people are looking for budget options that will keep the impact of a heat wave from disrupting their summer. And as a result, officials are advising homeowners to paint their properties white to reflect much of the heat and keep the interiors cool.

Of course with more people seeking air conditioning in Belfast, Bristol, Birmingham, Leeds and even Edinburgh, the decision to acquire affordable air conditioning and air flow management systems from companies such as Enviro Group NI will become increasingly common.

Market Manoeuvres

Aside from climatic changes which are spurring on greater investment in air conditioning, certain market factors are catalysing the growth of sales in the UK and helping it to achieve buoyancy at a time when the global outlook is not quite so positive.

The building of flats and apartments in the Capital and other major cities is being accompanied by increased investment in fan coils and chillers, even in situations when older premises are converted into accommodation, rather than in the scenario in which developers are starting from scratch.

As always, the driving force behind the market beyond commercial building projects is the weather itself, with the anticipation of a scorching summer set to significantly increase the number of air conditioning purchases made by the British public over the coming weeks.

While this may also stimulate debate about the state of the climate as a whole, it is undoubtedly good news for air conditioning manufacturers and installation firms.

More and more web marketers are getting wise to that fact that quality content is the cornerstone of a strong marketing strategy for websites. A varied roster of different types of content enriches the online presence of a business and will ultimately drive up website traffic. Google itself has some extremely powerful tools that can be harnessed to supercharge your content marketing efforts.

Image Credit

Understanding Knowledge Graph

Google’s Knowledge Graph first made its appearance in 2012, with the goal of displaying results that are relevant to user’s intent. Over time, this has morphed into a more sophisticated part of SERPs by returning a range of information on any given subject, providing the user with a variety of options to explore further. Generic terms, for example, will force Google’s Knowledge Graph to provide more varied search results, increasing the likelihood of people finding what they are looking for.

This feature is particularly well suited to marketing for local businesses. For example, if someone searches for ‘best Somerset web design’, then Google is able to pretty accurately analyse the user intent and return search results that are based on matching the subject and location. This is where having a pool of user reviews comes into play, as it’s well known that users tend to be influenced by what other people have already said about their experience of a product or service.

Using Featured Snippets

Snippets appear in search results when there is valuable content linked to the search query. Here is where having stellar content comes into play; if you have something that is more in-depth, you’re more likely to establish an authority for the subject matter. Somerset’s leading web design team are able to factor this into the construction of your website, making sure content is displayed in the most user friendly way possible to minimise the risk of high bounce rates.

The takeaway is that content marketers need to be more in-depth with the content that they are providing. Valuable content not only has a high chance of being shared, but it also stands the test of time. By targeting user intent with their blogs, images, and videos, there is greater probability that you will be ticking all of the relevant boxes when it comes to performing well in Google searches.

Are measurements of bounce rates and page views enough to help you determine the effectiveness of your marketing campaigns? Many think not. Instead, they believe that micro-analysis of each individual piece of content marketing is necessary. Continue reading Content Measurement Metrics: Are You Using the Right Ones? →

Pallets are an extremely beneficial product for the logistics sector. They offer flexibility and can be used to transport a range of different products, such as food and drink, consumer goods and pharmaceuticals. By using them strategically, you can bring benefits to your business, enabling you to be more efficient and reduce costs. Continue reading Benefits of Pallets in the Logistics Sector →

We’re constantly being told that we need to go green in order to save the planet. We recycle and try to cut our domestic energy consumption, and the desire to go green is spreading to the cars we drive too.

Not Just Electric

Of course, many people think that to be green a car must be electric. Whilst there are increasing numbers of all-electric cars, such as the Nissan Leaf, on our roads, there are other eco-friendly alternatives.

Hybrids, for example, were thought of as a bit weird when the first models came out, but they’re now a mainstream choice with models available from many of the major manufacturers, and they’re becoming more affordable, according to Telegraph.

There are increasing numbers of plug-in hybrids available too that allow you to charge the car’s battery from your domestic power supply. You still have the reassurance of a petrol engine to provide extra power for longer journeys, so you won’t suffer from the range anxiety of a purely electric car.

Cleaner Technology

If you’re thinking, “when I sell my car I must get a hybrid,” however, then you haven’t looked at how the rest of the market has changed. The latest conventional petrol and diesel cars are cleaner than ever too.  Why not give the car a spruce?  Cambridge Powder Coating Alloy wheels company www.acefinishcarrepairs.com or others could give your clean car a great look and feel.

The top five green superminis include only one hybrid. The rest of the list is made up of conventional cars that are designed to provide maximum economy and minimum emissions. Many of the latest generation of cars will exempt you from road tax and the London congestion charge.

Image Credit

Switching to Gas

If you’re not ready to change your car but still want to cut your fuel bills, you might want to consider an LPG conversion. This isn’t cheap, as it will cost you between £1,500 and £2,000, but it can save you as much as 40 per cent on your fuel bills.

LPG-powered vehicles produce 20 per cent less CO2 as well, and produce fewer particulates than diesel, so if you’re a high-mileage driver the cost of a conversion may be well worthwhile.

There are some downsides. You’ll have to sacrifice some boot space to accommodate the extra fuel tank, for example. Also, LPG isn’t sold at all filling stations, so you’ll need to check availability. You can still use petrol as a backup, though. Check with your insurer too, as some will charge more due to the car being converted.

If you have a diesel car that isn’t suitable for LPG, there’s another alternative in the form of biofuel. This is made from plant material and recovered oils and fats and offers a cleaner option. Indeed, much regular diesel now contains a mix of up to five per cent biofuel.

Going green in your motoring life isn’t as difficult as it was a few years ago. And as you’ll have seen from the above, there are plenty of options to consider, whether you’re changing your car or sticking with your old one.

More: wedding hairstyle

Whatever the purpose for which your club or society was originally created, it’s important to keep the membership engaged and up to date with its activities. If you don’t, people will quickly begin to lose interest, and you may find membership numbers beginning to decline. Continue reading Keeping Members of Your Club or Society Engaged →

The demand for buy-to-let properties has increased hugely as people rush to take advantage of current stamp duty rates before the changes come into effect on April 1st. The new rules after this date mean that buy-to-let properties will cost more. The pressure has been on for those looking for a buy-to-let property to seal the deal before the start of April. Continue reading Surging House Prices as BTL Deadline Looms →

When it comes to branding, most companies automatically assume that their customers are the most influential target group for ensuring brand adoption success. Those that adopt this view risk missing out one of their most critical brand “make or break” potential advocacy groups: their own staff. Continue reading People-driven branding: are you neglecting internal input? →

If your bedroom was looking tired and worn, and you decided to revamp it by using a 3d architect to design it like http://www.redandgray.co.uk/ or you simply want to work with what you have then it’s a great opportunity to start fresh. Continue reading Re-Vamp Your Bedroom In Four Easy Steps →