PowerAxle, Communications Consultant directed by Mayte González-Gil, occupies the first position in the global ranking of attributes that values customer satisfaction according to prScope09, a research carried out by Grupo Consultores among more than 200 clients on communication agencies and relationships public. Continue reading PowerAxle, the agency most valued by its own customers
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Business models: Confiders of Marketing and Online Advertising
The technological evolution of the internet environment and the increase of its audience worldwide have generated great changes in the advertising sector. This great generational change, added to the effects produced by the recession and the economic crisis, have been sufficient reasons for brands and advertisers to modify their strategies and tendencies towards supports and digital media such as the internet that continue gaining more confidence each day. Continue reading Business models: Confiders of Marketing and Online Advertising
Expectations Index of Marketing Directors
The expectations of the Marketing Directors continue to show negative values for the 2nd semester of this year, and are especially negative for the advertising sector.
The data of this wave of the Index, refer to the estimates of the marketing directors of the panel for the second semester of this year, in comparative values to the almost available results of the first half. Continue reading Expectations Index of Marketing Directors
Tips to reach your sales goals in times of crisis
How to close sales in a difficult economic situation and meet your budget at the end of the year?
Although it might seem otherwise, we have a unique opportunity for the sales sector. While companies around the world struggle to achieve their business goals, the unflattering current economic situation may offer unprecedented opportunities to offer a customer service that could never have happened before. How to close sales in a difficult economic situation and meet your budget at the end of the year? David Parras, Managing Director of Sandler Training, experts in innovative solutions tailored to Management and Leadership, offers the following commercial advice to get sales in a difficult economic situation. Continue reading Tips to reach your sales goals in times of crisis
How Artificial Intelligence Is Shaping the World of Web Design
We hear a lot about artificial intelligence and how it is set to revolutionise the way we use data. The world of web design is no exception to this, and it can help to deliver a much more personalised web experience for the consumer.
Despite concerns about how data is being used, research indicates that consumers want a more personalised online experience. This means sites learning what their visitors want and delivering information and offers that are relevant to their needs.
AI in Design
But can AI help in the design process too? Yes it can. There are already tools that can build a website based on analysis of the content – selecting appropriate colours, layout, fonts and so on. The developing cognitive ability of AI means that it will undoubtedly help designers in their work. If, for example, you want a picture of a dog on your site, an AI system can have knowledge of what a dog looks like and be able to select an appropriate image.
This technology is still in its early stages, however, and if you’re building a site for your business, you may still want to turn to the expertise of a Yorkshire web design specialist such as https://www.etempa.co.uk/ to do the job for you.
Understanding Context
One of the key aspects of using AI in the web development process is that it’s able to understand the context of what’s happening. This means that it will not just select a photo – it will select one that is going to fit with the rest of the design based on colour, shape or other factors. It can also indicate when there might be a better image than the one chosen by a human designer.
AI can also help police the consistency of a design. It can point out elements that don’t fit well with the rest of the site and suggest alternatives that will work better. It may even be able to fix issues automatically by adjusting tones or font sizes as appropriate.
Whilst it’s unlikely that AI will ever fully replace the role of the human designer, it can help to free them up to show their creative side by taking away many of the humdrum tasks like matching style elements and optimising code.
Which five DIY jobs are most commonly abandoned?
Many households can be found guilty of starting a DIY project but not finishing it, with weekends and bank holidays seeing the most DIY projects started. There are numerous reasons why individuals start DIY; however, the main ones are self-satisfaction and saving money.
The top most abandoned DIY projects are:
Electric works
A DIY job involving electrical implications should always be handled by a professional. If an electrical job is carried out incorrectly, it could cause a fire, injury, or – in the worst-case scenario – fatalities. Some electrical jobs need to follow legal guidelines and will need to be signed off by the building control department of your local authority. In these circumstances, it is easier to use the professionals, who can sign off this element themselves.
Ensure that you have an electrical installation condition report (EICR), which needs to be updated every 10 years. This will make sure your electrics are fit for purpose and safe.
Plumbing
It is important to know what you are doing when it comes to the plumbing within your home. If a plumbing job goes wrong, you risk severe flooding, ruining your home/possessions and causing long-term damage. Plumbers in Dublin such as https://www.plumberservicesdublin.ie/ can identify several jobs that are generally perceived as easier plumbing tasks, such as sinks, toilet and showers.
For jobs that involve boilers or central heating, a professional should be relied upon. A trustworthy plumber should be sourced to go through the correct checks and balances.
Installing white goods
Installing white goods is one job that a competent DIYer could do themselves; however, should the job require gas work, a Gas Safe-registered professional should be sourced.
If you plan on undertaking an installation yourself, ensure you read the manual of the product and understand what is required.
Tiling
Timing is the main deterrent where tiling is concerned. This is a job that seems easy but often gets abandoned due to time restraints. Tiling can create or uncover a list of problems, such as screeding issues and unlevel surfaces.
Woodwork/carpentry
Carpentry is a skilled trade. Unless you have experience in this profession, it is best to call upon an expert. Jobs that appear simple can quickly become complicated if dealt with incorrectly, such as when you are fitting heavy doors and find the frames are not straight.
Marketing in times of crisis: redefining the strategy
The duration of the crisis is a question for most experts, however, almost all agree that there is a change of model in the way we understand capitalism and our lives.
With regard to the world of marketing, we believe that this is a good opportunity to focus our efforts on offering the best experience and maximum value to our customers. Continue reading Marketing in times of crisis: redefining the strategy
Marketing YES, cheating NO
We live in a world where only the strongest is who triumphs. Not even if you have to be, with pretending is enough. The departments that develop the products (R & D) of large companies, do not waste time thinking whether that toy will be really educational, or if the new console game will have side effects in children and adolescents who practice it, not It matters too much if the sophisticated 3G mobile of last generation emits harmful radiations, or if the new soft drink of cola creates addiction to some substance or until developing pathologies in the future. Continue reading Marketing YES, cheating NO
Why choose readymix concrete for your next construction project
Pre-mixed concrete is a great option for construction projects as it is easy and convenient, while it is also potentially very high quality, so you will get a good finish for most projects. This type of concrete is manufactured by specialists using technology that helps to blend the perfect mix. Read on for more benefits to using pre-mixed concrete.
Ready-mixed concrete is a popular choice for many construction projects. There are various benefits and the most obvious one is convenience. The pre-prepared mixture means you can easily use it immediately as it is perfectly blended to suit your requirements.
A perfect mix
Modern mixers are electronically controlled so that the ingredients are blended to exact proportions ensuring a perfect finish every time. This means it is high quality and you have a guarantee that the mixture is exactly measured with the water and aggregate.
The concrete will also be free from any rogue parts of defective materials, which could be a problem with concrete mixed elsewhere. The consistency of quality is important and this is assured with a professional readymix option.
Professional advice
The suppliers of readymix are experts in the product. They know exactly what is needed for accuracy and can visit the site to measure and give a realistic quote related to how much concrete you need for the job. This kind of professional service will minimise waste, and therefore, cost and speed up the process.
Another way to get expert advice is to look online at the Concrete Society, which has advice about technical aspects of concrete, as well as training and education options, a bookshop and membership opportunities.
The greener option
Readymix concrete, such as that available from http://www.monstermixconcrete.co.uk/readymix-concrete.php and other suppliers, is less polluting than other options. This is because pollutants are kept to a minimum, such as dust from cement. This makes it a healthier option and kinder to the environment. There are also energy savings as larger mixers are greener than smaller ones, making them more efficient, saving energy and in effect, lowering electricity bills.
Increased lifespan
The concrete from a pre-prepared mixture will last longer than other varieties. It is hardwearing and more durable, meaning you can enjoy decades of wear from readymix. It is also the most convenient option as it can be delivered directly to the site.
Improve the online service and enhance loyalty, the best strategy to avoid losing customers
ATG (Art Technology Group Inc.), provider of e-commerce solutions, has announced the results of a survey at European level that analyzes the satisfaction of users with the services and online supports of their mobile operators. The study highlights that is the least satisfied country with the online service it receives, with 40% of people dissatisfied with their current mobile operator, compared to 18% of European average. Continue reading Improve the online service and enhance loyalty, the best strategy to avoid losing customers