According to the report “AgencyScope”, a study by Grupo Consultores through which the trends of the advertising industry and the reputation and image of advertising agencies and media in Argentina are analyzed in depth, creativity and transparency are the Most prominent features by advertisers when choosing agency. Continue reading Creativity and Transparency: Most important factors for advertisers when choosing an agency
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The contact center sector remains optimistic about the commercial recovery
Sitel, a world leader in Customer Relations Management services, with the support of a large group of companies and associations in the sector, including AEECCC, IFAES and Altitude Software, has made public the results of the second report Customer Care Manager’s Index (CCMI) corresponding to the month of May. Continue reading The contact center sector remains optimistic about the commercial recovery
Why do marketing forecasts fail?
Fluctuations in the CPI, Euribor or in the unemployment rate can have a direct impact on consumption habits, or on how much consumers move to obtain a product. Without a doubt, having this information supposes a competitive advantage in the present panorama in which the differentiation between companies and products is, in the eyes of the consumer, so scarce. Continue reading Why do marketing forecasts fail?
Strengthening emotional communication with customers
Connecting the brands with their clients, repositioning themselves in their minds and achieving a place of reference with Sensory Marketing strategies are undoubtedly objectives that represent a change in the line of traditional business communication.
The possibility of reaching the client through the stimulation of the senses implies a profound change in the strategies and in the forms of advertising for the brands. Continue reading Strengthening emotional communication with customers
10 steps to a successful office fit out
An office fit out involves a lot more than a simple redecoration. With the right refurbishment, you can launch a rebrand and invest in your future.
Here are 10 easy steps to follow to help you achieve the most successful office fit out.
1. Initial planning stages
Appoint a competent project manager, preferably with experience handling similar projects. You need a team comprising of individuals with key skills to get the job done, then you need to decide on a clear budget for the project.
2. Detailed planning stages
This is when the real work starts. Office fit out companies will analyse your workplace to determine what suits your way of working. They will discuss your aspirations with you, look carefully at technology, workflows and opinions and identify needs.
3. Choose a building
You don’t have to stay in your current building if it isn’t meeting your needs. According to property expert Damian Lloyd, most commercial properties are sold by national agents who use specialist investment surveyors, so contact one.
4. Choose an office fit out specialist
Office fit out companies will look at your architectural workspace options and determine what is physically possible.
5. Developing the designs and seeking approval
At this stage, a detailed design scheme is put together. The colour schemes, materials and designation of space is decided.
6. Minimise disruption
If you have to continue running your business in the space that is being fitted out, you need to make arrangements to minimise disruption. Limits could be put on the hours that fit out workers are on site, or employees could work from home.
7. Office furniture installation
Get involved in all the decisions about office furniture. The only person who knows what chair they need is the person who is going to sit on it! Ask your employees for opinions.
8. Setbacks
There will be unexpected events and potential delays in any office fit out. Make sure that your fit out specialist has contingency plans.
9: Moving to the new fit out
To achieve a seamless transition to your new office setup, you need to be organised. Back up your data, brief all the staff and delegate tasks.
10. Learn lessons
Sort out any remaining niggles and learn lessons from what went wrong. Enjoy your new office!
How businesses can handle customer returns
The rise and rise of the internet means more of us than ever are making purchases online each year. It’s convenient, often cheaper than shopping on the high street, and opens up millions more products to us than we had access to before. If you’re an online retailer, you’re probably aware of the limitless possibilities of the internet for your business and you might even have some exciting plans for the future. However, as competition increases and consumers become more demanding, the service you provide increases in importance. Poor service can break an internet retailer, while strong customer support – such as swift resolution to disputes and straightforward returns – can win you loyal customers and new fans.
New legislation
New legislation has been added at numerous times over the last few years to deal with the rise in internet retailing.
The basic rules are:
Online retailers must accept any returns made within 14 days.
Online retailers must pay for any faulty or damaged goods returned within 30 days.
Online retailers do not have to pay for the cost of returning goods simply because the customer changed their mind.
Although you are not under any legal obligation to pay for customer returns (unless the goods are faulty), many larger retailers do offer free returns to encourage customers to buy more and to increase brand loyalty. Many businesses also extend the 14-day returns rule as a gesture of goodwill to customers, according to Which.co.uk.
Finding a trusted courier firm
Perhaps the most important thing to think about when setting up any internet retail business is delivery. You’ll need to consider costs, returns and delivery times. You can help your business stand out from the crowd by offering a Same Day Courier Service, such as that offered by http://allaboutfreight.co.uk/same-day-courier-service/.
By using a reliable and trustworthy courier service, you will keep your customers happy and make your life less stressful, too. You do not have to provide a free courier return service by law, but doing so could allow your customers to purchase high-end or expensive items from you in confidence without worrying about what to do if they don’t like the item once it arrives. The extra customers you win over by offering generous delivery and returns terms could outweigh the cost of the service.
The search engines are still key to the marketing of companies
During the conference ‘Electronic Commerce and Online Marketing’, organized by the Chamber of Commerce of Las Palma, different companies and professionals have addressed the most important aspects of the strategies to be followed by companies in the internet. Continue reading The search engines are still key to the marketing of companies
Cyberclick Mobile presents its new application to implement marketing and mobile advertising campaigns
Cyberclick Mobile, a company based in Barcelona specializing in solutions for mobile internet and belonging to the Cyberclick group, presents in the GSMA Mobile Congress, the new application for mobile marketing and mobile advertising actions. Continue reading Cyberclick Mobile presents its new application to implement marketing and mobile advertising campaigns
Businesses Need These 4 Features in Their CRM Systems
Businesses want more from their CRM systems in simplified features, focusing on goals such as relationship optimisation.
The key to achieving this is by being proactive: anticipating your customers’ requirements and then acting on them, rather than re-actively responding to their basic needs.
With businesses struggling to overcome challenges due to the current economic conditions, companies are forced to evaluate CRM solutions with a more critical eye like never before.
1. Campaign Management
CRM systems should provide comprehensive campaign management functionality which enables workflow from initial campaign concepts to building, testing, deployment and measuring.
Mobile capability is becoming a vital aspect of CRM systems, with results delivery to PDAs and handhelds proving critical to businesses.
Cross-sell and up-sell functionality will also be important to consumer-direct companies operating an online marketplace. Collecting data from previous customer behaviour is no longer effective – CRM solutions must now reach out and seek new customers.
2. Master Data Management
A CRM system should enable the management of multiple lists. This allows users to establish lists and utilise real-time data management and list segmentation.
When it comes to CRM for property management, contact a company such as https://propertydeck.com/ to find out how CRM systems can help your business.
3. Customisation and Flexibility
Each successful CRM system should be customised to fit your business. It is vital that the solution you purchase is both flexible and customisable.
A CRM system must support your organisation’s processes – otherwise you will fail to achieve the full value of your investment.
However, the ability to customise must be in a straightforward and simple form that can be applied throughout the system. An easy customisable dashboard is of vital importance.
4. Follow-up Tracking and Lead Generation
Relying solely on a solution to do all processes can be a disastrous approach in business. However, a CRM system that is strong in follow-through and lead generation for reminders for sales people and automated customer communication can be instrumental in conducting efficient processes.
There may be a number of sales representatives in your organisation who are resistant to changing their methods and processes of selling. Some may miss follow-up opportunities due to inefficient systems, badly kept records and lack of staff members.
Implementing an effective and efficient CRM system ensures you can make the most of sales opportunities.
72% of advertisers will increase their advertising investment in digital media
According to data from the survey conducted by the company Round2 Communications, 72% of executives, marketing professionals and advertisers anticipate a significant increase in advertising investment in digital media for next year 2019. Continue reading 72% of advertisers will increase their advertising investment in digital media