IAB, association representing the advertising, marketing and digital communication sector, today presents the II Study of the Activity of Marks Social Media, prepared by the Committee on Social Media and led by partner companies Gestazión, Ontwice and Creative Territory. This study shows the activity of the major brands investing in major social networks.In addition, it applies qualitative values to quantitative data and measures the impact of a brand on the new social networking environment, through the model PRGS *: (P- Presence, R-Response, G- and S- Generation Tip).
This study was a practical exercise that continues the first version introduced last year and feel some first base (there is no similar study on the market) through a complex and difficult research, but with results very simple to implement. It allows us to offer objective data (public and without feeling) and make a real comparison between sectors and brands. It provides guidelines to help brands establish objectives in the development of social strategies. Continue reading Brands now produce more content in social media→
In recent times this concept has been repeated, almost like a fad in business and business. However in most companies and from my own experience as a buyer, this happens not to be something that declaims and never put into practice, more than a brainy chat with teams or members or in a well painted as useless power point.
I get my hands on , as arrives daily lot of information, through different channels and stayed about working and developing this article based on a letter of Kees Kerkvliet Managing Partner of tote-m, entitled “The end of business as usual” Continue reading Consumer Experience A buzzword or something else?→
The customer loyalty or what is the same look for the buy / recurrent contracting of products or services of a company by consumers, has a double advantage.
The first and most obvious, it is that we guarantee an upcoming sale to the same customer. The second and equally interesting, is that a loyal customer is a satisfied customer. According to a study by Nielsen, 92 percent of consumers take into account the views of relatives or friends when making a purchase decision. Therefore, investing in customer loyalty is also investing in attracting new customers.
Lower prices, very common practice in times of crisis to retain and attract new customers, does not guarantee loyalty. If we apply techniques loyalty to the first signs of economic recovery, customers can return to brands previously used. Continue reading 8 Ways to retain customers without getting into a price war→
You can now be a new year, because you changed jobs or because you’re going to start a new business. The fact is that at some point in your life, a new horizon with real opportunities that want to take advantage and take a step forward in your career will open.
Unfortunately, often fails to reach the achievement of goals scored and that can lead to frustration and can even affect all areas of your life. The work and personal life often go hand in hand and are like two communicating vessels that they feed back with each other.
I think almost all marketers are clear thatthe video is a terrific channel to connect with potential customers and to transmit and cause great emotions.If we extrapolate this to the big screen, messages can draw from the big blockbusters are of great value. Continue reading 5 Lessons Learned management of 5 extraordinary films→
When we talk about marketing strategies in most cases just defining a marketing mix varied with the possibility of measuring all actions and refines much more in a second stage with data in hand. If our budget is tight margin of error is reduced considerably and not hit from the beginning causes not get a clear return on sales thus limiting our range of action a while.
If loyalty in a physical store is difficult, even with the advantage of personalized service and personal encounter, in an online business it is immensely more difficult.
Everyday successful companies save time and costs using software as a service (SaaS). These platforms are driving the way it works within a company and allows you to collect information needed for decision-making.
According to a survey by the IBM Information Applied Intelligence Center, most users agree that the use of these platforms results in a more competitive and better customer service.
Know what some of the IBM SaaS solutions have to meet every need of your business. These programs can help your business to improve their times of operation and analysis to move faster on the market. Continue reading 10 IBM SaaS solutions→
You have a small business? Eye, these actions must avoid at all costs to achieve growth.
I’ve been an entrepreneur since 2005. My first creative design company born of a partnership with my girlfriend. The truth is it was a five-year experiment on how to run a business. As a financial effort had moderate success as a learning experience, it was the equivalent of a master’s degree in the best business school in the world. Continue reading 5 Things NOT to do when you have an SME→
“If you approach launch an e-commerce business, regardless of the sector that interests you, looking for a specialist with clearly identifiable products project, trying to make the product a brand or brands, and lead you in this way, kind of prime consumers to price the service. There will interest the buyer opts for shops or other Internet offers and basically looking for money. You do not have to move to other recommended for competitive prices”. It is clear that each product will have a business plan, a price and different sales expectations, but these guidelines will help you to focus properly sized and your company. Continue reading Business plan for an ecommerce→
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