The customer loyalty or what is the same look for the buy / recurrent contracting of products or services of a company by consumers, has a double advantage.
The first and most obvious, it is that we guarantee an upcoming sale to the same customer. The second and equally interesting, is that a loyal customer is a satisfied customer. According to a study by Nielsen, 92 percent of consumers take into account the views of relatives or friends when making a purchase decision. Therefore, investing in customer loyalty is also investing in attracting new customers.
Lower prices, very common practice in times of crisis to retain and attract new customers, does not guarantee loyalty. If we apply techniques loyalty to the first signs of economic recovery, customers can return to brands previously used. Continue reading 8 Ways to retain customers without getting into a price war→
You can now be a new year, because you changed jobs or because you’re going to start a new business. The fact is that at some point in your life, a new horizon with real opportunities that want to take advantage and take a step forward in your career will open.
Unfortunately, often fails to reach the achievement of goals scored and that can lead to frustration and can even affect all areas of your life. The work and personal life often go hand in hand and are like two communicating vessels that they feed back with each other.
I think almost all marketers are clear thatthe video is a terrific channel to connect with potential customers and to transmit and cause great emotions.If we extrapolate this to the big screen, messages can draw from the big blockbusters are of great value. Continue reading 5 Lessons Learned management of 5 extraordinary films→
When we talk about marketing strategies in most cases just defining a marketing mix varied with the possibility of measuring all actions and refines much more in a second stage with data in hand. If our budget is tight margin of error is reduced considerably and not hit from the beginning causes not get a clear return on sales thus limiting our range of action a while.
If loyalty in a physical store is difficult, even with the advantage of personalized service and personal encounter, in an online business it is immensely more difficult.
Everyday successful companies save time and costs using software as a service (SaaS). These platforms are driving the way it works within a company and allows you to collect information needed for decision-making.
According to a survey by the IBM Information Applied Intelligence Center, most users agree that the use of these platforms results in a more competitive and better customer service.
Know what some of the IBM SaaS solutions have to meet every need of your business. These programs can help your business to improve their times of operation and analysis to move faster on the market. Continue reading 10 IBM SaaS solutions→
You have a small business? Eye, these actions must avoid at all costs to achieve growth.
I’ve been an entrepreneur since 2005. My first creative design company born of a partnership with my girlfriend. The truth is it was a five-year experiment on how to run a business. As a financial effort had moderate success as a learning experience, it was the equivalent of a master’s degree in the best business school in the world. Continue reading 5 Things NOT to do when you have an SME→
“If you approach launch an e-commerce business, regardless of the sector that interests you, looking for a specialist with clearly identifiable products project, trying to make the product a brand or brands, and lead you in this way, kind of prime consumers to price the service. There will interest the buyer opts for shops or other Internet offers and basically looking for money. You do not have to move to other recommended for competitive prices”. It is clear that each product will have a business plan, a price and different sales expectations, but these guidelines will help you to focus properly sized and your company. Continue reading Business plan for an ecommerce→
The first thing to consider before buying a new or used car is the cost of car insurance. Many people overlook insurance when budgeting for a new vehicle. Insurance rates can vary based on the age of the car, vulnerability to break-ins or safety record. Knowing how to strategically shop for car insurance can guarantee that you won’t have to sacrifice quality for an affordable plan. Continue reading How To Reduce Your Car Insurance Payments→
You can strengthen your business and leave the competition behind with a good strategy that allows you to expand your business. Keep your customers happy and add value to your offer of products and services are some of the keys to grow your business. Start implementing the following points.
1. Perspective
Take away the daily operations and analyze your strategy to win new business. Spend time outside the company, look what you’re doing right and where you can improve. Perform a SWOT analysis (strengths, weaknesses, opportunities and threats) to find new ideas and methods to move your company forward. Continue reading 5 Ways To Strengthen Your Business→
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