We are continually being approached by a multitude of data and studies on the impact of social media and social networks on business. Many of the small sellers and businesses are rushing not to lose the trail of this new trend increasing their investment in this type of media, and now that everything seemed to be an easier way to travel, new data point out that social media have almost no influence on the behavior of online purchases. Continue reading Social media has little influence and impact on online retail purchases →

A recent IBM study revealed that many companies are losing the opportunity to use social media to drive growth and sales, due to a misunderstanding of what consumers actually want from these channels. Continue reading Companies lose the opportunity of social media, if they do not understand the real needs of users and consumers →

Years, since the crisis of the 1990s that hit new technologies focusing on a recessive cycle limited to the Internet, the social order was centered on inefficient productive models that, based on speculation and rapid enrichment, resulted in structural unemployment and deep decline in competitiveness.

In this scenario, the real world acts, while in the new society 2.0 … the society that moves towards the new precepts of advertising, the rise of social networks as transmitting marketing channels and a meeting point for active participation in the sales process on the part of the clients. Continue reading The customer of the new century, fidelity based on participation →

Connecting the brands with their clients, repositioning themselves in their minds and achieving a place of reference with Sensory Marketing strategies are undoubtedly objectives that represent a change in the line of traditional business communication.

The possibility of reaching the client through the stimulation of the senses implies a profound change in the strategies and in the forms of advertising for the brands. Continue reading Strengthening emotional communication with customers →

The duration of the crisis is a question for most experts, however, almost all agree that there is a change of model in the way we understand capitalism and our lives.

With regard to the world of marketing, we believe that this is a good opportunity to focus our efforts on offering the best experience and maximum value to our customers. Continue reading Marketing in times of crisis: redefining the strategy →

ATG (Art Technology Group Inc.), provider of e-commerce solutions, has announced the results of a survey at European level that analyzes the satisfaction of users with the services and online supports of their mobile operators. The study highlights that is the least satisfied country with the online service it receives, with 40% of people dissatisfied with their current mobile operator, compared to 18% of European average. Continue reading Improve the online service and enhance loyalty, the best strategy to avoid losing customers →

The time when we make payments with our mobile phones as shown by Google, with its new mobile with Android operating system, or the next release of Apple, the iPhone 5, which will include a chip, field communications chip ( NFC), which will allow you to do this type of management without needing to use credit cards. Continue reading The future of the payment of purchases is the mobile phone →

We are in crisis, this is an undoubted fact, and that customers no longer knock on our door to buy us is something that is also out of the question.

So, if our clients do not call us, and the few who do, every day they do it less often, what can we do to attract them? Continue reading Is marketing the solution to the crisis for SMEs? →

When it’s my turn to host a networking meeting, I always consider what are the best ways to strengthen business and professional relationships among the attendees and get them to get the most out of the meeting. The hosts of networking meetings are responsible for “breaking the ice” to enhance the creation of synergies among attendees. Continue reading Tips to be a good host at networking meetings →

Without pretending to be an e-commerce guru, in this article I want to share some thoughts both as a consumer and as a marketing professional related to experiences when buying in online stores. The conclusion is that they have a lot to learn and improve to compete on the Internet. Continue reading Marketing and companies: The 7 deadly sins of e-commerce →