The trip comes to an end, you can see the destination, the journey is about to end, but now it is the hardest part: land. Encouraging users to arrive at our landing page without complications and live a satisfactory experience there will depend on your skill when it comes to guiding them on their journey. Once you have obtained that the users arrive at your landing page you must know to indicate them so that they follow the correct way, without doubts, uncertainty or dispersion, until arriving to complete the wished action: to obtain the conversion. Continue reading The secrets of a really effective Landing page →

One of the most important tools that we have dedicated to the world are Social Networks, through which we engage in very important relationships with our followers, and, in my opinion, the main one is the microblogging network of one hundred and forty characters. Continue reading Social media: Think first and act later →

The latest studies set a 23% the number of SMEs that are giving way to the world of social networks and websites of recommendations, although this percentage grows meteorically every day and we hope to see it take off exponentially in the coming times to reach the almost totality of Spanish companies. However, we are still in full swing and there are many SMEs that still offer strong resistance to the jump to networks and the world of opinions and recommendations made through the Internet. Continue reading 10 rules to fight against fraudulent recommendations or opinions →

Despite the evident crisis in all sectors, it seems that companies will take risks with Internet and mobile technology taking into account their data, the proximity of the European Championship and the Olympic Games. Continue reading Advertising investment in Internet and mobile will continue to grow in 2018 →

Continue reading What is and should not be a Community Manager →

Since social networks were made known and the use that companies can give to their marketing strategies, content has been discussed. A lot has been written in blogs about it and a lot of books have come out on the market, but despite being a very talked about and obvious subject, it’s still on everyone’s lips.

The main problem that arises in this regard is the fact that social networks are free since it seems that makes us forget the importance of content, vital for the success of any strategy in social networks. Continue reading What aspects to take into account to develop an effective content marketing strategy? →

If there is something that all Social Media professionals agree on, it is in the fact that Social Media is equivalent to conversation and dialogue.

A dialogue or a conversation can be maintained in many ways and in many different tones, and only the interlocutors should establish them. If we start from that in Social Networks what is sought is that conversation, that bidirectional communication, between Community Manager and his audience, we must establish that both parties are the ones that establish the tone in which the dialogue will be developed. Continue reading The Community Manager, that great conversationalist →

The consumption of mobile telephony continues to grow at an exorbitant rate throughout the planet. Of the more than 7,000 million people who inhabit it, around 5,000 million have a mobile phone, as Google has revealed this week. Today, nobody is surprised by terms such as SMS, Bluetooth or WhatsApp. Thus, an attractive business opportunity knocks on our door in 2012, the question is: Are we prepared to receive it as it deserves? There are some actions that we can apply to take the first steps in our mobile marketing strategy, a means that today is emerging as one of the sales channels with greater growth and future. Continue reading Adapt or die: 10 strategic steps of Mobile Marketing →

We have always heard that phrase that says “A picture is worth a thousand words”, and this is very true when it comes to giving visibility to our brand in Social Networks thanks to the video.

We can use the videos to promote ourselves in the internet in an effective way, especially if we take into account that YouTube is one of the most used social networks by Internet users, and that all of us, at the end of the day, go to it to watch a video. Continue reading Viral videos: The thin red line between success and failure →

Although it seems unthinkable, today companies still do not use social networks as a channel of direct communication with customers. It is hard to believe that only a small percentage of the messages sent by users are taken care of, and the cases in which an immediate response is given are still more atypical. Incredible but true, according to a study made in the USA To evaluate the response time on Twitter of the major brands of clothing, only 13 percent of complaints get a response (sometimes it took up to 50 hours).  Continue reading Anyone there? The importance of the answer in Social Media →