Fluctuations in the CPI, Euribor or in the unemployment rate can have a direct impact on consumption habits, or on how much consumers move to obtain a product. Without a doubt, having this information supposes a competitive advantage in the present panorama in which the differentiation between companies and products is, in the eyes of the consumer, so scarce. Continue reading Why do marketing forecasts fail? →

Cyberclick Mobile, a company based in Barcelona specializing in solutions for mobile internet and belonging to the Cyberclick group, presents in the GSMA Mobile Congress, the new application for mobile marketing and mobile advertising actions. Continue reading Cyberclick Mobile presents its new application to implement marketing and mobile advertising campaigns →

According to data from the survey conducted by the company Round2 Communications, 72% of executives, marketing professionals and advertisers anticipate a significant increase in advertising investment in digital media for next year 2019. Continue reading 72% of advertisers will increase their advertising investment in digital media →

In today’s world, in order for a company to be truly competitive nationally and internationally, it needs constant invention to innovate products that differentiate it from other organizations and that meet the expectations of its consumers.

Below are some suggestions to help the generation, development and launch of a new product to the market: Continue reading Tips to create an innovative product →

PowerAxle, Communications Consultant directed by Mayte González-Gil, occupies the first position in the global ranking of attributes that values ​​customer satisfaction according to prScope09, a research carried out by Grupo Consultores among more than 200 clients on communication agencies and relationships public. Continue reading PowerAxle, the agency most valued by its own customers →

The technological evolution of the internet environment and the increase of its audience worldwide have generated great changes in the advertising sector. This great generational change, added to the effects produced by the recession and the economic crisis, have been sufficient reasons for brands and advertisers to modify their strategies and tendencies towards supports and digital media such as the internet that continue gaining more confidence each day. Continue reading Business models: Confiders of Marketing and Online Advertising →

The expectations of the Marketing Directors continue to show negative values ​​for the 2nd semester of this year, and are especially negative for the advertising sector.

The data of this wave of the Index, refer to the estimates of the marketing directors of the panel for the second semester of this year, in comparative values ​​to the almost available results of the first half. Continue reading Expectations Index of Marketing Directors →

How to close sales in a difficult economic situation and meet your budget at the end of the year?

Although it might seem otherwise, we have a unique opportunity for the sales sector. While companies around the world struggle to achieve their business goals, the unflattering current economic situation may offer unprecedented opportunities to offer a customer service that could never have happened before. How to close sales in a difficult economic situation and meet your budget at the end of the year? David Parras, Managing Director of Sandler Training, experts in innovative solutions tailored to Management and Leadership, offers the following commercial advice to get sales in a difficult economic situation. Continue reading Tips to reach your sales goals in times of crisis →

The internet development in our country is finding throughout this year 2018 an environment of good opportunities to ensure its long-term financial consolidation. The growth of online advertising will be important to consolidate the national digital environment and help the creation of new companies.  Continue reading Marketing and online business, the green shoots of the economy →

To face the challenges and opportunities of our time, the ability of companies to gain visibility, a clear and determined commitment to customer orientation, the constant creation of value and continuous innovation have become essential aspects to survive and thrive in a hyper competitive market like the current one.

Probably the smallest companies are the ones that have to face all these challenges with a greater degree of difficulty. For these companies marketing has to become an essential ally that contributes to gain competitiveness Continue reading Have a solid, known and recognized brand. Key to the success of your business →