To obtain a commercial advantage, Wall Street merchants are using intelligent software to monitor and decode the words, opinions and delusions of everything that is published on social sites such as Twitter. Continue reading Wall Street analyzes the reactions in social networks to obtain a competitive advantage
Social media has little influence and impact on online retail purchases
We are continually being approached by a multitude of data and studies on the impact of social media and social networks on business. Many of the small sellers and businesses are rushing not to lose the trail of this new trend increasing their investment in this type of media, and now that everything seemed to be an easier way to travel, new data point out that social media have almost no influence on the behavior of online purchases. Continue reading Social media has little influence and impact on online retail purchases
How to say no to a client becomes a proof of professionalism
Clear and direct communication between clients and the agency is a key success factor.
I will start by saying that I am against the saying that “The client is always right”, what we should say is that the client always has to be listened to. Continue reading How to say no to a client becomes a proof of professionalism
A beginner’s guide to motor trade insurance
When you own a motor trade business, it is vital to be adequately insured against risks such as theft or damage. Motoring trade insurance offers key protection for your business, whether you fit accessories, carry out mechanical repair work, valet cars, or sell them. This specialist insurance is broken down into road risks insurance and liabilities insurance.
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About road risks insurance
This is the core part of any motor trade insurance. For some businesses – smaller operations or those that operate on a part-time basis – it can be sufficient on its own. It provides the level of insurance cover that is required by law for anyone who drives a car. However, this type of insurance is restricted o the use of trading purposes and is only applicable to the driver named under the policy.
This type of insurance offers a blanket level of insurance for any vehicle that the named individual drives for the purposes of trade. It can also cover third-party, fire and theft risks as you wish, with options to add comprehensive cover. The cover can also be extended for test drives if you sell cars to customers and offer this feature.
Liability insurance
There are various situations in which a motor trade business can be held financially liable for a customer’s loss – both physical and financial – even if they are a small business and only work part-time or occasionally. Compensation costs can be quite heavy in the event of a customer court win, so public liability insurance is usually built into insurance packages for the motor trade. Learn more at sites like quotemetoday.co.uk/motor-trade-insurance
This provides indemnity against any claims that are successfully made by your customers, along with any neighbours or members of the public who could sustain an injury to themselves or their property as a result of your business operation.
Typically, this level of cover is at least £1 million in value. However, if you employ staff at your business, you must ensure that your employer liability insurance is at least worth £5 million, which is in line with the law.
Last but not least, it is also possible to incorporate insurance cover for your specialist tools and equipment to further safeguard your business and the customers who use it.
6 aspects that consumers take into account electronic commerce sites
During the last decade, electronic commerce has grown extraordinarily due to the evolution of technology and the internet environment. Thanks to this, there are already millions of companies and businesses that operate through the network to sell all kinds of products. Continue reading 6 aspects that consumers take into account electronic commerce sites
Companies lose the opportunity of social media, if they do not understand the real needs of users and consumers
A recent IBM study revealed that many companies are losing the opportunity to use social media to drive growth and sales, due to a misunderstanding of what consumers actually want from these channels. Continue reading Companies lose the opportunity of social media, if they do not understand the real needs of users and consumers
5 Ways to Give Great Customer Service in Your Restaurant
Excellence in Customer Service Is Key
For restaurant owners, excellence in customer service is key to the success of your business. When visitors come to your restaurant to dine, they will want to feel welcomed and special. The staff should be respectful and polite while providing an excellent meal. This will be the memory they cling to when deciding to eat out, and if you have served them a sumptuous plate of food, they will return time and time again. Dissatisfied customers refuse to return to restaurants if they have had a bad experience, especially with poor-quality meals and negative customer service.
While food is the important element, it is the overall experience that diners will assess. Those who work in hospitality should keep the focus on the customer, and everything should be done to please the diner. It’s important to greet the diners using respectful titles – sir and ma’am are appropriate to the setting.
Attention should be paid to what they ask for, and servers should be familiar with the menu. When taking the order, it should be repeated back to ensure everything has been taken down correctly.
It’s important not to make your diners wait. If they have to constantly glance at the clock, they will become irritated and hungry. According to The Morning Advertiser, the practice of eating out is increasing, so that means more pressure on the hospitality industry to demonstrate high levels of service and customer care.
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Sparkling Cutlery Shows Attention to Detail
Always make sure there is adequate cutlery. Restaurant Cutlery such as that from http://www.heritagesilverware.com/, which sparkles under the lighting, will show diners the standards to which the restaurant adheres.
And as soon as a problem arises, whether it’s to do with the quality of the food or a misunderstanding with the bill, it’s customary to rectify it as soon as possible. That means issuing perhaps a complimentary voucher or a round of free drinks, depending on the nature of the problem. If the problem is the fault of the restaurant, it’s important to stay calm and keep up eye contact. Always watch body language and make sure your actions aren’t demonstrating disapproval of the customer.
Customer comment cards and free Wi-Fi are also small additions which enhance the dining experience for the customer.
The head of Online Marketing and the Community Manager, essential profiles in any company
How has the communication of large companies such as Michael Page, Tuenti, Sephora, Santander or Suzuki affected the arrival of new technologies? Former Students CEU has organized a breakfast with Commercial Directors and Marketing with the aim of giving voice to some of the top representatives of these organizations and analyze together how the way of communicating and positioning the brand itself has changed in an increasingly digital and interactive. Continue reading The head of Online Marketing and the Community Manager, essential profiles in any company
Establishing a sustainable Social Media Marketing strategy
Nowadays all companies want to be in social networks, no matter how. The best advice you can give them all is to take a step back and look at how you want to work on them, thinking about the company in general.
We must ask ourselves a series of questions such as “should we develop a strategy before participation?”, “Should we experiment and develop a strategy as we move forward?” Will we ever be able to ask channel users directly if Do they want to buy, or should we be careful? ” Continue reading Establishing a sustainable Social Media Marketing strategy
The AAPCV proposes a ‘meta-campaign’ where the agencies choose a client
The Association of Advertising Agencies of the Valencian Community proposes a contest that goes around the tortilla: in it, the agencies will choose their client
The Association of Advertising Agencies of the Valencian Community closes the first quarter of 2011 carrying out an original initiative that aims to bring optimism to companies and promote the values of advertising and brands. Continue reading The AAPCV proposes a ‘meta-campaign’ where the agencies choose a client