The customer experience cannot remain a future project

Getting and keeping customers is a task increasingly complex. To do this, the strategy lies not only in the existence of the product, and at an affordable price, but there are many more determinants.

The study published by Marketing Interactions shows that 46% of buyers believe that your shopping experience is unsatisfactory. This frustration causes about 1 in 4 customers prefer to go to the competition, rather than complain at the shop. More than half of customers surveyed (54%) complain that the treatment received by the respondents is not suited to their expectations. Continue reading The customer experience cannot remain a future project

How a small online business can position itself giants ecommerce?

Can a small company a foothold in the market without being Amazon ecommerce or none of the major industry? The answer is yes: an SME can be done with your niche market, with consumers and with their share of benefits of e-commerce pie. Just play your cards right.

Obviously, the big players in this market have it much easier. For them there are many more facilities thanks to its muscle. They can negotiate directly with distribution firms, for example, for not only prices but also improvements in the speed at which products reach the consumer or customization mode shipments. Being a large company guarantees virtually appearing in the media and make everyone talk about the things they sell, how they do or good qualities of service.

But do not lose hope: the e-commerce also allows other players play. Continue reading How a small online business can position itself giants ecommerce?

The Highest Rated Website Designs of 2014

For businesses to truly thrive in today’s digitally focused society, a compellingly designed website is essential. A number of studies have shown that a well-designed site with a clear focus will generate a greater amount of traffic and subsequently an increase in custom. With this in mind, what qualities should a website possess in order to be considered a success and are those qualities different to those from a couple of years ago back in 2014?

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Perhaps the biggest change has been in the way people get online. In recent years, the huge increase in the number of ways people can access the internet has given rise to a need for responsive web sites. A responsive site provides the optimal viewing experience for a wide range of devices, from desktop computers and laptops, to smartphones and tablets. The BBC News site is one such organisation which has embraced the idea of responsive websites.

While The Telegraph recently revealed some of the worst web designs currently in existence, here are just a few examples of the very best from 2014, many of them embracing the need for responsive capabilities.

Time Magazine

One of the world’s foremost publications, Time Magazine has a tremendous amount of content to fit on to its official site. This makes the clear, uncluttered feel of the site even more remarkable and impressive. The designers of the Time website have not been afraid to use plenty of white space in order to create an uncluttered and professional aesthetic.

Harvard University

Much like many modern designers, such as the Manchester web design agency https://www.bamboosolutions.co.uk, Harvard University has embraced the responsive revolution with gusto. The responsive features of the official Harvard University site prove that the centuries-old institution is willing to move with the times.

Starbucks

Initially, the official site of the coffee mega-chain may seem a little simplistic but this belies the true power which lies within. The site scores very high marks for its user-friendliness, the various search features being an absolute joy to manoeuvre through. The simple design also proves that the old adage ‘less is more’ still rings true today.

Mashable

One of the key unique selling points of Mashable is the continuously updated content available to visitors. For a lesser-designed site, this continual stream of new content could prove problematic in aesthetical terms. However, the Mashable site manages to maintain a clean and clear look, while making it easy for visitors to find all of the brand new content they desire.

BBC

As already mentioned, the BBC have been quick to embrace responsive design traits for their official website. What makes their site stand apart from others is their clever use of photographic content. Anyone using the site is immediately drawn to the various photos, set as they are against a stark white background. This very clever design tactic ensures that each link or story receives a great deal more hits than would be achieved through text alone.

Millennials want brands make them happy

Millennials expect intangibles brands. Not only is price or proximity, but things that go far beyond that. The millennials are one of the clear drivers of boom local, as valued elements such as proximity, quality and the effect it has on others their purchasing decisions. In addition, these consumers are very concerned about issues of commitment. So much so they expect brands to do good things or to commit to causes. And they valued aspects that are not valued the same as previous generations: they expect quality or appreciate the cultural aspects or differential of things. That’s what makes, for example, McDonald’s has problems to convince them that they are the best option.

But the list of different things that millennials ask brands has now added a new factor: happiness. The millennials, who are born between 80 and first 90, they value different things in life. They do not seek work both forever as one that makes them feel realized that a certain meaning to their existence and ultimately make them happy. That makes, for example, that do not engage both companies in which they work and their parents (give everything for them, right, and his work, but is not a commitment forever as the previous generation) and who they prefer to do things like go around the world volunteer or go to some remote village before going to work in a large corporation. Continue reading Millennials want brands make them happy

10.5% of all UK online ad spending is already social networking

The weight of social networks in the advertising market is becoming more and more crucial time. According to a recent study from Duke University, companies are increasingly committed to increase investment in social networks, spending not recruiting staff for tasks social media but in technological tools and, of course, ads in that market . As the years pass and as social networks become more common use, companies are buying more and more ads on media such as Facebook or Twitter.

The importance of these ads have in total ad spending is already quite remarkable. According to a study by eMarketer, at the end of 2014 10.5% of total online ad spending in the UK will be allocated to ads on social networks. The figure is impressive not only for itself but also shows an upward trend. Faced with the weight in previous years of advertising on social media, this year its weight on the total will grow by 4.2 percentage points. In addition, total ad spending in social media will rise by 50%. Continue reading 10.5% of all UK online ad spending is already social networking

Planning our activity in the media and social networks… Get organized!

Are we on them to increase our ego, based only on the amount of fans we got? Do we really want to collaborate with the people we have connected or simply wish to promote ourselves or our product? Do we join a particular network just because everyone we know are in it? Are we prepared to invest the necessary time we need to achieve marketing goals Social Media throughout 2012?

All these are some of the issues highlighted through his blog, Brad Friedmann, and we ask ourselves before starting our journey in the media and social networks, defining and taking clear our purpose and primary objectives. However, there are many who without clarifying these issues are released to finding adventure in the big road difficulties and counter-times. This is the ideal moment to reflect these goals which are really to begin to organize and focus on the right track. Continue reading Planning our activity in the media and social networks… Get organized!

6 characteristics that must have a successful newsletter

Email, today, has become the main tool for companies to continuously and directly communicate with other people. Every day, a lot of mails are sent; making becomes a suitable means for organizations to manage the relationship with their customers by attracting, developing and retaining them.

In this sense, electronic newsletters are periodical publications that are sent by email to Internet through massively and dealing with one or more topics of interest to your audience. Among the main uses; They are: advertising, marketing, invitations to events, promotions, surveys, reports, corporate information, news, collections, etc … Continue reading 6 characteristics that must have a successful newsletter

Four Considerations When Selecting Upholstery Fabric

Choosing upholstery fabric is not quite as simple as it might first appear. There are various factors that need to be taken into account before you make your final decision, as this is often something you will be living with for the next few years.

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Colour

This is frequently the first thing we look for in a fabric, as it is important that the colour you choose complements the room and other furnishings. According to Science Direct, colour influences many areas of our lives including moods and emotions, so it is important to select a colour that keeps us in harmony with our environment.

The size of the room is also important, as bright and bold colours can be overpowering and hard to live with. Go for something you feel comfortable with and do not be swayed by current fashions, as they change from season to season. On a more practical note, if you have pets or small children it is probably best to avoid light colours and those that will show every little mark.

Style

The style of your chosen fabric should complement the style of furniture and the room generally. A rustic feel, for example, might be enhanced by a fabric such as linen look cotton in a gingham pattern, whilst a more formal piece of furniture could benefit from a velvet or another more traditional fabric. If the room is small, do not be tempted to pick a large striking pattern that would be incongruous in that setting.

Durability

Depending on the amount of wear you expect the fabric to take, choose something that will suit. Heavy wear by children might call for a dense, high thread count fabric. A woven pattern will probably stay looking good longer than a printed one. You will need something that wears even better such as leather or microfibre if pets will be using the furniture.

Other Considerations

Choose fabric according to the room. If you are furnishing a nursery for example, you may like to check out http://www.higgsandhiggs.com/fabrics/linen-look-cotton.html in a variety of printed fabrics. Ensure you pick something fade resistant if it will be placed in a sunny room, especially close to a window.

If any members of the family have allergies, you may benefit from a fabric such as microfibre which does not attract dust and is lint free.

Consumer Experience A buzzword or something else?

In recent times this concept has been repeated, almost like a fad in business and business. However in most companies and from my own experience as a buyer, this happens not to be something that declaims and never put into practice, more than a brainy chat with teams or members or in a well painted as useless power point.

I get my hands on , as arrives daily lot of information, through different channels and stayed about working and developing this article based on a letter of Kees Kerkvliet Managing Partner of tote-m, entitled “The end of business as usual” Continue reading Consumer Experience A buzzword or something else?

As of May, Irish retail sales were up over 8pc within year

With headline retail sales volume back within 3% of their peak in January 2008, the strong showing for Irish retail rates is being driven by books, clothes and hardware. Personal spending looks set to continue to rise, thanks to low deposit-interest rates, meaning more disposable income.

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The Brexit Effect?

Though there are worries that the effect of Brexit and a possible return to cross border trading, coupled with a possible devaluation of sterling against the Euro, may slow sales growth, sales momentum remains strong. However, retailers are being warned to be aware of potential short and long term effects of the vote to leave the EU.

Retail Ireland director, Thomas Burke, has voiced his concerns about the short term impact of economic uncertainty but headline retail sales seem to be heading towards 2015 levels.

Driving Retail Growth

Figures for growth were particularly strong for hardware, paints and glass, which showed a 14.3% month on month increase, followed by paper-based media including books, newspapers and stationery at 10.1%. Clothing, footwear and textiles showed similarly strong growth at 9.7%

Although retailers are advised to be cautious of any potential Brexit effect, Ireland is still regarded as an excellent place to do business, boasting the strongest economic growth in
Europe in 2015.

With consumer confidence high, now is a good time to think about making an investment in your retail bricks and mortar, by using a company like http://www.rmcdesignco.com/ to restyle your premises. Optimising your retail store design is proven to increase sales, by creating that valuable first impression. In the capital, with retail outlets in key locations at a premium, good shop design in Dublin can drive retail customers to your door.

The Celtic Tiger

Despite the continuing uncertainty around the timing of Brexit, Ireland looks well placed to weather the short term effects, even allowing for decreases in sales of electrical goods, cars and food, beverages and tobacco, which all fell by less than 2%. Alan McQuaid, economist at Merrion Capital is confident: ““Even allowing for a slowdown in spending in the second half of 2016, we think that headline retail sales volume growth for the year as a whole will be in the region of 7.0 per cent as against 8.2 per cent in 2015,” he said.