It’s easy to think of software bugs as nothing more than a minor irritation. But if you look at the cost of them in terms of inconvenience and lost business, they can be a major problem with significant costs for both businesses and individuals. Continue reading Software Errors Cost the US Economy Billions of Dollars
Earthworms actually accelerate soil remediation
The removal of contaminants and pollutants from soil has long posed a serious challenge. So-called brownfield land presents a tempting offer for investors in construction. “Brownfield” indicates that the land was previously used for industrial purposes and is likely to be polluted, but once it is cleaned up, it can prove a much cheaper construction option than unpolluted sites. Continue reading Earthworms actually accelerate soil remediation
Open Data, innovation and entrepreneurship
McKinsey Global Institute published a few days ago the findings of its study on Open Data, with clearly enlightening results: the existence of open data can improve the provision of services, government transparency, and the possibilities of companies. Something that also can be measured in figures: an increase of $3 billion in the US alone in the value of our societies seven key sectors: education, transportation, consumer products, electricity, fuel and gas, medicine, and the financial sector. Continue reading Open Data, innovation and entrepreneurship
RBS: Stark warnings of deflationary crisis
At first glance, deflation might seem like something to be welcomed. The idea of prices coming down will be seen in a positive light by consumers who want cheaper grocery bills and petrol. Continue reading RBS: Stark warnings of deflationary crisis
Rusty Radiator? Get Ready to Get the Towels Out!
Did you know that when you buy a new radiator they come with a basic coat of primer but that you should really give them another coat of paint to prevent corrosion? Most people don’t. Continue reading Rusty Radiator? Get Ready to Get the Towels Out!
Apple is the only one who understands that the 4 inch still make sense
I’ve been reading comments about it from not months, but years. Maybe the phablets have become the norm in the market, but for many other users to make the leap to the big diagonal has not been a good move. Many, in fact, keep your terminals with reduced diagonal hoping that a manufacturer of a shift to the category of small smartphones. Continue reading Apple is the only one who understands that the 4 inch still make sense
Marketing and emotions! The key lies in the brain
One element that is marking the brand strategy in recent times and one that has become key to creating a relationship between brands and consumers are emotions. Emotions generate much more powerful links to other items and are, therefore, key companies are using recurrent and remarkable to connect with consumers form. They want the engagement is as high as possible and want the consumer to feel more attached to his brand of what’s what of competing brands. Emotions are a direct way to do so. Continue reading Marketing and emotions! The key lies in the brain
5 Things NOT to do when you have an SME
You have a small business? Eye, these actions must avoid at all costs to achieve growth.
I’ve been an entrepreneur since 2005. My first creative design company born of a partnership with my girlfriend. The truth is it was a five-year experiment on how to run a business. As a financial effort had moderate success as a learning experience, it was the equivalent of a master’s degree in the best business school in the world. Continue reading 5 Things NOT to do when you have an SME
Semantic Focus Does Not Mean Keyword Dumping
The way that search engines interpret web copy has changed a lot over the last few years. Today, Google in particular is very good at understanding context. It won’t ignore a singular version of a word because the person searched for the plural, and it can tell the difference between “jaguar” the animal and “Jaguar” the car based on other words in the surrounding text. Continue reading Semantic Focus Does Not Mean Keyword Dumping
Business plan for an ecommerce
“If you approach launch an e-commerce business, regardless of the sector that interests you, looking for a specialist with clearly identifiable products project, trying to make the product a brand or brands, and lead you in this way, kind of prime consumers to price the service. There will interest the buyer opts for shops or other Internet offers and basically looking for money. You do not have to move to other recommended for competitive prices”. It is clear that each product will have a business plan, a price and different sales expectations, but these guidelines will help you to focus properly sized and your company. Continue reading Business plan for an ecommerce