One element that is marking the brand strategy in recent times and one that has become key to creating a relationship between brands and consumers are emotions. Emotions generate much more powerful links to other items and are, therefore, key companies are using recurrent and remarkable to connect with consumers form. They want the engagement is as high as possible and want the consumer to feel more attached to his brand of what’s what of competing brands. Emotions are a direct way to do so. Continue reading Marketing and emotions! The key lies in the brain
5 Things NOT to do when you have an SME
You have a small business? Eye, these actions must avoid at all costs to achieve growth.
I’ve been an entrepreneur since 2005. My first creative design company born of a partnership with my girlfriend. The truth is it was a five-year experiment on how to run a business. As a financial effort had moderate success as a learning experience, it was the equivalent of a master’s degree in the best business school in the world. Continue reading 5 Things NOT to do when you have an SME
Semantic Focus Does Not Mean Keyword Dumping
The way that search engines interpret web copy has changed a lot over the last few years. Today, Google in particular is very good at understanding context. It won’t ignore a singular version of a word because the person searched for the plural, and it can tell the difference between “jaguar” the animal and “Jaguar” the car based on other words in the surrounding text. Continue reading Semantic Focus Does Not Mean Keyword Dumping
Business plan for an ecommerce
“If you approach launch an e-commerce business, regardless of the sector that interests you, looking for a specialist with clearly identifiable products project, trying to make the product a brand or brands, and lead you in this way, kind of prime consumers to price the service. There will interest the buyer opts for shops or other Internet offers and basically looking for money. You do not have to move to other recommended for competitive prices”. It is clear that each product will have a business plan, a price and different sales expectations, but these guidelines will help you to focus properly sized and your company. Continue reading Business plan for an ecommerce
RankBrain: What do we know as 2016 gets under way?
Q4 2015 saw Google launch its latest development, RankBrain. This is a system based around machine learning that helps with search result sorting. As we move into 2016 and it becomes more embedded, here is some useful information about how the system works. Continue reading RankBrain: What do we know as 2016 gets under way?
Understanding transformer cores
In a transformer, two electrical circuits are joined by a magnetic field linked to both. They are used to change electricity from one voltage to another: to step up voltage, to step down voltage and to keep the end user safe from electrical current. They may be used in electricity substations, loudspeaker systems and even model railways. Transformers, like most electronic machinery, comprise many different interconnected parts, with the majority of the transformer made up of the core. Transformer cores come in different shapes, sizes and materials, depending on what the transformer will be used for. Continue reading Understanding transformer cores
Capturing your share of the ‘grey pound’ catering market
Imagine the perfect advert for your restaurant. What does it look like? The chances are that even if it does not have young people in it, it is probably aimed at them. For the vast majority of people, advertising is aimed at a young, affluent, trendy audience. If this is the case for your business, you might want to think again. Continue reading Capturing your share of the ‘grey pound’ catering market
21 Questions To know someone better
In this article I will propose 21 questions to help you learn more about the personality and preferences of the person you want to learn more without falling into the typical What would you take to a desert island? O What is your favorite song? Also the you can apply to your normal social relationships to create more interesting conversations. Continue reading 21 Questions To know someone better
Creating a WordPress Marketplace
Before launching your idea Marketplace to market, you must show that your product is viable and worth investing your time and money to build a sustainable business around. Continue reading Creating a WordPress Marketplace
Four steps to a profitable ecommerce launch
If you are in the process of getting an online store off the ground, here are four important steps to follow to ensure your launch is a profitable success. Continue reading Four steps to a profitable ecommerce launch