Social networks and the sale of strategies, campaigns and actions seem to be on the lips of everyone who is in one way or another involved in this world of marketing and communication. Parodying an old ad of 2006 known to all: what about the client? Continue reading The expensive failure of brands in social networks to not listen to what the customer really needs
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The decline of the collective shopping clubs
How many similar companies do you know? I have been thinking about writing this article for months because I have not been convinced by the business model of these collective buying clubs that have come strongly, and that raise doubts about its viability first, and second about the real benefits for the products and services of clients that must dynamite their pricing policy, and therefore reduce their margins enormously in order to be able to attract new consumers through attractive offers. Continue reading The decline of the collective shopping clubs
How should brands interact and dialogue with customers and consumers?
The power of the consumer has increased substantially. We have witnessed a change in the hierarchies and roles where the client is directly responsible for the influence and reputation of brands.
The harmful effect that the opinion of the consumer can suppose for the brand, is much greater than before and, much more viral, too. Understanding the changes is undoubtedly the first step to establish the way to communicate: Continue reading How should brands interact and dialogue with customers and consumers?
Companies should start to really value the figure of the community manager
During a meeting held by the company Enconexo in the city of Barcelona, the data and conclusions of a new study were published, through which the panorama and current situation of the ‘community managers’ in the companies has been analyzed. Continue reading Companies should start to really value the figure of the community manager
Cleaning up after the office Christmas party
January can feel like a pretty blue month without returning to a grubby and messy workplace after the Christmas festivities. While it’s currently the time for planning the office Christmas party, you should spare a thought for the aftermath too. Once the tinsel has come down and the tree stripped of its baubles and lights, it’s time to set to work cleaning the office and making it welcoming and attractive for returning staff. There’s nothing quite as depressing as the sight of withered decorations and empty bottles.
Declutter
It is time to stow the tree, decorations and lights for another 365 days until the festivities return. In addition to the parts you will keep for next year, there will be multiple one-time use items that will need to be discarded of accordingly such as cups, plates, napkins, food and drink etc. Remember to make sure to recycle anything that can be and reuse whenever available. By tackling the party bits and bobs, you will create a clear space to then clean thoroughly.
Disinfect all surfaces
Now the areas are clear, you can implement an intense cleaning schedule to ensure the office is brought back to efficient levels of cleanliness and sense of professionalism. A standard clean will not suffice, you will need to use disinfecting cleaning products to ensure all germs and bacteria are removed. Due to there being a variety of people, a variety of germs would have been deposited within the office, therefore, ensure anyone who visits the office after the party is not left contaminated. For help with this and ongoing tasks, consider Office cleaning Gloucester and Click here for more information.
Clean bathrooms
As well as the office itself, the bathrooms will also need a thorough clean to ensure all germs and bacteria are removed and the toilets become safe to use. They will visually need a spruce up as well as require a deep clean of all surfaces. Items to clean include:
Light fixtures
Vent fans
Sink taps
Sinks
Hand dryer
Soap dispenser
Countertops
Walls
Toilet and urinals
Floor
Fixtures
Drain caps
Handles & knobs
Mirrors
Empty bins
Now the office is clear and clean, ensure you empty the bins so that they are not an eyesore and produce an odour into the office. Also, by having a bin filled with waste for long periods of time they become a breeding ground for aggressive germs. Some of those germs could become a risk to staff if not properly disposed of and washed, therefore ensure you are thorough with your post-party cleanup schedule.
Electronic Commerce and Virtual Stores: Errors that depend on the Marketing strategy
The presence in social networks is not an alternative, it is an obligation, today, for those who seek to adopt entrepreneurship as the central axis of the new way of life.
New consumption habits conditioned by the influence that falls on products; goods, services and resources, whose raison d’etre is the satisfaction of other people’s needs. Continue reading Electronic Commerce and Virtual Stores: Errors that depend on the Marketing strategy
Global advertising investment continues to grow despite the instability of the markets
ZenithOptimedia has slightly reduced its previous forecast of growth of global advertising investment in 2011 to 3.6%, which means 0.5 percentage points less than the forecast made in July. The slowdown in economic recovery in developed markets, along with growing fears of a double recession, has caused some advertisers to cut back on the planned increases in their budget by the end of 2011, but there have been no signs of canceled campaigns or strong budget cuts that marked the beginning of the last deceleration in advertising in 2008. We hope finally that the total advertising investment reaches 466 billion dollars in 2011, compared to 450 billion dollars in 2010. Continue reading Global advertising investment continues to grow despite the instability of the markets
Samsung vs Apple: A war in which users and consumers lose
The continuous confrontation and the war between two big brands like Samsung and Apple is reaching undoubtedly dimensions that few predicted. And it is that the judicial fight for violation of patents and copy of designs between both marks maintains the discrepancies and confrontations through multiple and different lawsuits and demands. Continue reading Samsung vs Apple: A war in which users and consumers lose
Social media and email Marketing: When the union is strong
Constant Contact conducted a study where it suggests SMEs implement marketing strategies that take advantage of multiple existing platforms to generate diverse and greater opportunities for conversion. Continue reading Social media and email Marketing: When the union is strong
1 out of 3 online consumers conduct product research through their mobile
About one in three online consumers in the US has done at least one of the many pre-purchase research activities through their phones in the last three months, according to the latest PowerReviews report. Continue reading 1 out of 3 online consumers conduct product research through their mobile