The ineffectiveness of traditional advertising “that treats consumers as in the nineteenth century” requires changing the advertising focus to brand content that transmits the user information and entertainment of interest without interrupting their routine.

Javier Regueira’s reflections on the current advertising model and the relationship between consumers and brands center the interview given to Webpositer by one of the main figures of Branded Content. Author of the blog No Content No Brandof forced reference to shed this new era of advertising, Regueira speaks openly of the “turning point in which the advertising industry is sunk”. This centennial model based on the repetition of brand messages in a multitude of media and the interruption to the consumer, goes hand in hand with the reality of the 21st century. For Regueira, “the Internet speaker gives the consumer a power he has never had in his hand”, however advertising looks the other way, treating the consumer as a hundred years ago. Continue reading I do not understand advertising that does not give the consumer information or entertainment →

The president of the Mobile Marketing Association says that “a simple application can be much more effective than a much more elaborate and expensive”

The president of the Mobile Marketing Association (MMA), Cristina Recuero, ensures that Mobile Marketing is another screen within the company’s 360 communication strategy, because these terminals have changed consumer habits and now “all we are potential customers”. Continue reading Mobiles are changing buying habits and companies must adapt to this reality →

This, our changing world of social media, dawns every day with a new twist. You never know what awaits you, it can be Google with the presentation of your new pet, Mr. Zuckemberg experimenting day after day with his TL; or the birth of another new social network that comes to saturate an increasingly competitive market … what will be next? You will never know that, but better not to be caught by surprise: Continue reading Social media professionals: You will not go to bed without knowing one more thing →

The term strategy does not consist of a series of indications that are more or less beautiful on paper, it is a scheme that faithfully and in detail reflects the workflow that must be followed to be truly effective. they are not recommendations, nor the hypothetical representation of an unreal world, a “how should it be” … Rest assured that the correct design of the strategy will depend on the success of your action in social networks. But what are the steps and keys to a clearly defined strategy? Continue reading Essential keys to create a truly social media strategy →

Your web page was designed and programmed by a cousin of yours from Cuenca who is very crafty? Do you have a website because all the companies have one? Did you execute it without formulating objectives? Do you know how many visits you receive on your website and where they come from? Do you want to open a profile on Facebook or Twitter but have not reviewed your website in the last 5 years? Continue reading Why a website can not be worth 500 dollars →

It is always risky to face a new challenge, a new situation, because we never know how our audacity can end.

However, whoever does not take risks does not go through the sea, as the saying goes, and, in these times, it is important to be aware of the need to undertake, to be creative and to try to differentiate ourselves from others. Continue reading In Social Networks there is no place for cowards →

If there is something of vital importance for companies, that is to reach their target audience effectively, both as potential customers and existing ones.

Companies strive every day more with this goal to create a user experience as complete as possible to, in this way, create the long-awaited customer relationship with her. For this, brands are forced to interact as closely as possible with their community, and, in the case in which the community responds, the motive must be considered. Continue reading Interest or convenience: Are fans of brands really fans? →

At this point we have all learned the great utility that social networks have for different companies, not only as a means of promotion and to achieve a better brand image, but to relate more effectively with our customers.

The users that follow a brand in Social Networks expect a personalized and impeccable treatment, as well as a very fast response, as there are no obstacles between them and the brand, unless the person in charge of managing the community is not at that moment, topic that we will address in another post. Continue reading The users value in a very positive way a good customer service in social networks →

There is a constant that always arises when you talk about social networks. People mostly know what they are, but there is a certain phobia in a special segment of the population towards it: entrepreneurs.

When I have talked with entrepreneurs about social networks, they are fascinated by their scope, see their growth, the number of people who use them daily and see something that is beyond their comprehension: how to use them to make money. Continue reading Network phobia, symptomatic illness of CEOs and companies →

The reputation of companies, that is, the prestige or esteem that consumers have of them, has undergone a series of changes in recent years, especially due to the emergence of social networks.

Thus, the traditional “word of mouth” has been digitized, making users speak freely on the Internet about brands in a positive and negative way, making all of this a new challenge for companies. Managing online reputation and acting or reacting accordingly is now a great litmus test. Continue reading It is a priority to catch up and quickly learn to manage online reputation →