Mobile advertising is fashionable. However, 79% of users say that the ads on their mobile devices are intrusive. How can you fight against it, making the user feel involved and increasing conversions?

Fjord, leading consultant in digital design services, believes that the consumer experience should be at the center of advertising, so that the user feels more involved than interrupted. After all, the less irritated the user, the more clicks he will make. But to reach this point, we do not necessarily have to start from scratch. Continue reading Maybe it’s time to rethink the approach to mobile advertising →

With a detailed tour of the Social Media Marketing scenario, Lucas Aisa reveals the keys for companies to bet on a presence and active participation in social networks. A clear strategic vision together with a sincere and humble attitude in Social Media will favor a more positive, solid and social customer experience that, far from being enjoyed in private, will be shared, becoming “our best possible communication campaign”. Continue reading In social networks it takes a lot of work and time to achieve the desired notoriety →

The study published by the Apps marketing platform, Trademob, reflects that 40% of the clicks generated in mobile advertising do not add any value to the advertiser, because they are accidental or fraudulent. The monitoring and analysis of results of mobile advertising campaigns is one of the major concerns of advertisers. Continue reading 40% of Mobile Ads are accidental or fraudulent →

It is hard to believe that there are still companies that are not in social networks, the first ones surprised are the users themselves, 63% of them turn to social platforms to look for information about their brands and you may wonder why this company does not appear? Continue reading 51% of users distrust a brand that is not on social networks →

Social networks have become a huge bulletin board, where users can make public everything they want. Here they expose all their experiences, thoughts and opinions, as well as positive and negative comments towards brands. The latter can have harmful consequences for brands, who can seriously damage their online reputation if they do not know how to react in time: Continue reading How to counter negative comments in social networks →

Games are already a mode of intrusion, a place for evasion of the real world; but have taken on a new face, becoming a new way of socializing. Interestingly no longer are considered a territory of men, but now it is women who have taken the lead, those who reign in this new playful social environment. According to the research carried out by EEDAR, 63% of online players through the mobile are women. The survey was conducted with 2500 active users of mobile games, ranging from 15 to 63 years old. Continue reading 63% of online players via mobile are women →

It does not depend on the quality of the edition or how “friendly” are the texts to be used in our SEO strategy and thus obtain a good positioning, but there are other elements to take into account. That is what the leaders of B2B marketing tell us in a new study conducted by Optify through LinkedIn and they have just seen the light. What counts, according to the opinion of 81.5% of the respondents, is that it is interesting and that it tells convincing stories. Far behind are other criteria such as originality (52.6%) and content adequacy (49.2%). Continue reading Content marketing can be more effective than advertising →

It is well known the terminological parallelism between the military and business, particularly in the area of marketing and more specifically in advertising, where they talk about campaigns, objectives, strategies and tactics.  Continue reading Strategies, tactics and objectives in the promotional management of social media →

Alicia Calderón is Co-Founder of the initiative MiPrimerTweet. Degree in Business Sciences with more than 13 years of experience in the world of Marketing and Communication both offline and online. His career has been linked to the consumer market and new technologies.

With it we have spoken to address the current panorama of media and social networks in the field of business and especially SMEs. Continue reading The relationship between customers and brands has changed completely →

In recent years, several studies have demonstrated a clear relationship between mobile users and targeted traffic to stores and restaurants. The latest Mobile SMART report, developed by Millennial Media, underlines how stores and restaurants are striving in the mobile arena in the hope of reaching current consumers. Continue reading Increased engagement among mobile consumers pushes companies towards mobility →