There is a constant that always arises when you talk about social networks. People mostly know what they are, but there is a certain phobia in a special segment of the population towards it: entrepreneurs.
When I have talked with entrepreneurs about social networks, they are fascinated by their scope, see their growth, the number of people who use them daily and see something that is beyond their comprehension: how to use them to make money. Continue reading Network phobia, symptomatic illness of CEOs and companies→
The reputation of companies, that is, the prestige or esteem that consumers have of them, has undergone a series of changes in recent years, especially due to the emergence of social networks.
Thus, the traditional “word of mouth” has been digitized, making users speak freely on the Internet about brands in a positive and negative way, making all of this a new challenge for companies. Managing online reputation and acting or reacting accordingly is now a great litmus test. Continue reading It is a priority to catch up and quickly learn to manage online reputation→
Mobile advertising is fashionable. However, 79% of users say that the ads on their mobile devices are intrusive. How can you fight against it, making the user feel involved and increasing conversions?
Fjord, leading consultant in digital design services, believes that the consumer experience should be at the center of advertising, so that the user feels more involved than interrupted. After all, the less irritated the user, the more clicks he will make. But to reach this point, we do not necessarily have to start from scratch. Continue reading Maybe it’s time to rethink the approach to mobile advertising→
With a detailed tour of the Social Media Marketing scenario, Lucas Aisa reveals the keys for companies to bet on a presence and active participation in social networks. A clear strategic vision together with a sincere and humble attitude in Social Media will favor a more positive, solid and social customer experience that, far from being enjoyed in private, will be shared, becoming “our best possible communication campaign”. Continue reading In social networks it takes a lot of work and time to achieve the desired notoriety→
The study published by the Apps marketing platform, Trademob, reflects that 40% of the clicks generated in mobile advertising do not add any value to the advertiser, because they are accidental or fraudulent. The monitoring and analysis of results of mobile advertising campaigns is one of the major concerns of advertisers. Continue reading 40% of Mobile Ads are accidental or fraudulent→
It is hard to believe that there are still companies that are not in social networks, the first ones surprised are the users themselves, 63% of them turn to social platforms to look for information about their brands and you may wonder why this company does not appear? Continue reading 51% of users distrust a brand that is not on social networks→
Social networks have become a huge bulletin board, where users can make public everything they want. Here they expose all their experiences, thoughts and opinions, as well as positive and negative comments towards brands. The latter can have harmful consequences for brands, who can seriously damage their online reputation if they do not know how to react in time: Continue reading How to counter negative comments in social networks→
Games are already a mode of intrusion, a place for evasion of the real world; but have taken on a new face, becoming a new way of socializing. Interestingly no longer are considered a territory of men, but now it is women who have taken the lead, those who reign in this new playful social environment. According to the research carried out by EEDAR, 63% of online players through the mobile are women. The survey was conducted with 2500 active users of mobile games, ranging from 15 to 63 years old. Continue reading 63% of online players via mobile are women→
It does not depend on the quality of the edition or how “friendly” are the texts to be used in our SEO strategy and thus obtain a good positioning, but there are other elements to take into account. That is what the leaders of B2B marketing tell us in a new study conducted by Optify through LinkedIn and they have just seen the light. What counts, according to the opinion of 81.5% of the respondents, is that it is interesting and that it tells convincing stories. Far behind are other criteria such as originality (52.6%) and content adequacy (49.2%). Continue reading Content marketing can be more effective than advertising→