How has the communication of large companies such as Michael Page, Tuenti, Sephora, Santander or Suzuki affected the arrival of new technologies? Former Students CEU has organized a breakfast with Commercial Directors and Marketing with the aim of giving voice to some of the top representatives of these organizations and analyze together how the way of communicating and positioning the brand itself has changed in an increasingly digital and interactive. Continue reading The head of Online Marketing and the Community Manager, essential profiles in any company →

Nowadays all companies want to be in social networks, no matter how. The best advice you can give them all is to take a step back and look at how you want to work on them, thinking about the company in general.

We must ask ourselves a series of questions such as “should we develop a strategy before participation?”, “Should we experiment and develop a strategy as we move forward?” Will we ever be able to ask channel users directly if Do they want to buy, or should we be careful? ” Continue reading Establishing a sustainable Social Media Marketing strategy →

The Association of Advertising Agencies of the Valencian Community proposes a contest that goes around the tortilla: in it, the agencies will choose their client

The Association of Advertising Agencies of the Valencian Community closes the first quarter of 2011 carrying out an original initiative that aims to bring optimism to companies and promote the values ​​of advertising and brands. Continue reading The AAPCV proposes a ‘meta-campaign’ where the agencies choose a client →

The concept of entrepreneur includes both the Entrepreneur, that is, the person who organizes and directs a company assuming the risk, and also includes the Intrapreneur, that is, the person who generates a new business within the company in which he works. This is the least known figure, but it is equally important.

Fundamentally an entrepreneur is characterized by his autonomy, great enthusiasm, his commitment to the task, and his inclination to take risks, characteristics that can also be found in employees within the company. Continue reading Intrapreneurship: The importance of entrepreneurship within organizations →

For the first time, the bulk of ad revenue from display ads in the US will go to the hands of Facebook, which According to the estimates made by eMarketer will experience a growth of 80.9% to reach 2.190 million dollars during this same year. This means that Facebook will account for 21.6% of total advertising spending on the US screen. Continue reading Facebook will surpass Yahoo in advertising display →

ANA, Association of National Advertisers, has presented a report that shows that more than half of those interviewed, specifically 56%, confirm that their companies will increase their investments in digital media platforms in order to reach multicultural consumers. 35% said they would maintain their current spending levels and only 9% said it would be reduced. Continue reading 56% of advertisers will invest more in digital platforms to reach multicultural consumers →

According to the report “AgencyScope”, a study by Grupo Consultores through which the trends of the advertising industry and the reputation and image of advertising agencies and media in Argentina are analyzed in depth, creativity and transparency are the Most prominent features by advertisers when choosing agency. Continue reading Creativity and Transparency: Most important factors for advertisers when choosing an agency →

Sitel, a world leader in Customer Relations Management services, with the support of a large group of companies and associations in the sector, including AEECCC, IFAES and Altitude Software, has made public the results of the second report Customer Care Manager’s Index (CCMI) corresponding to the month of May. Continue reading The contact center sector remains optimistic about the commercial recovery →

Fluctuations in the CPI, Euribor or in the unemployment rate can have a direct impact on consumption habits, or on how much consumers move to obtain a product. Without a doubt, having this information supposes a competitive advantage in the present panorama in which the differentiation between companies and products is, in the eyes of the consumer, so scarce. Continue reading Why do marketing forecasts fail? →

Cyberclick Mobile, a company based in Barcelona specializing in solutions for mobile internet and belonging to the Cyberclick group, presents in the GSMA Mobile Congress, the new application for mobile marketing and mobile advertising actions. Continue reading Cyberclick Mobile presents its new application to implement marketing and mobile advertising campaigns →