Category Archives: Business

Business

3 out of 4 SMBs do not appear in online searches

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26.4% of SMBs do not appear in searches because their pages do not go beyond 0 in Google PageRank or do not have PageRank, as vSplash has been able to verify after having audited more than 3.9 million SMB web pages American countries.

The audit has revealed a number of inefficiencies that analysts have come to value in $ 24.3 billion of lost opportunities for marketing and digital media solutions providers. And this despite a recent study which states that 1 in 2 dollars spent on online marketing services are dedicated to ensuring the presence of the web. That study, conducted by Borrell Associates, the presence of SMEs on the web cost $ 202 billion in 2012, including web design and management, hosting and social media management services. Continue reading 3 out of 4 SMBs do not appear in online searches →

Business

Coupons drive the success of mobile commerce

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Mobile commerce has grown significantly and, moreover, very rapidly. In just three years it has gone from representing 3% of the volume of e-commerce to reach 11%, according to data from comScore. Excluding figures related to travel and tourism, the total amounts to $ 18.6 billion.

Current mobile trends, including coupons, apply significantly, and will lead these figures to grow by 15% by the end of 2013. Continue reading Coupons drive the success of mobile commerce →

Business

Purchases through tablets grow 4 times faster than smartphones

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Purchases through tablets grow 4 times faster than purchases registered with smartphone. Usability and comfort of tablets is definitely tax smartphones.

This is reflected in the comprehensive report submitted by Rakuten, where mCommerce trends in 14 different markets is. According to their findings, the use of tablets to buy increased by 41.9% over last year; whereas in the case of smartphones, this growth was only 9.7%.

As shown by the analysis of Rakuten, on average, 6.1% of customers prefer to shop online with your tablet. A percentage that is close to equal that of smartphones (6.8%). Continue reading Purchases through tablets grow 4 times faster than smartphones →

Business

10 mistakes to avoid at all costs to succeed in e-commerce

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E-commerce is one of the main routes of expansion – and perhaps survival – of businesses in the immediate future – possibly longer – in the present. But not all ecommerce firms are approaching with equal fortune to online sales. The terrain is new and therefore unexplored and making mistakes is easier than when stepped those who already have more than tours.

Do not enter the e-commerce is an error of weight and shows not much foresight. Some companies have focused their attention on the physical point of sale, because that’s what makes them different. But exceptions, brands that can afford to stay out of electronic commerce, very few.

Riding an online store may not be as complicated when you already have a physical store. At the end of the day it comes to selling, as is done in a physical establishment, but following a slightly different game rules. The main lines are the same, such as having a good product, betting for optimal customer or know how to respond to your exact needs, but there are some glaring errors that should be avoided and must be added to list things to consider in the field of electronic commerce. Continue reading 10 mistakes to avoid at all costs to succeed in e-commerce →

Business

Is it growing ecommerce as it should or could be expected?

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It is true that electronic commerce is growing at a frenetic pace. The latest report presented by the United States Department of Commerce showed an increase of 15.7% in the second quarter, compared to the same period last year. However, the fact remains that customers still prefer to buy in physical stores. The 92% of shopping is still done offline.

We can not deny the own advantages of stores, with which e-commerce can hardly compete, such as the immediate release of purchase, to touch before buying, or the fact that it is the traditional way of trade; whose rules established they are well known by customers. Continue reading Is it growing ecommerce as it should or could be expected? →

Business

How a small online business can position itself giants ecommerce?

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Can a small company a foothold in the market without being Amazon ecommerce or none of the major industry? The answer is yes: an SME can be done with your niche market, with consumers and with their share of benefits of e-commerce pie. Just play your cards right.

Obviously, the big players in this market have it much easier. For them there are many more facilities thanks to its muscle. They can negotiate directly with distribution firms, for example, for not only prices but also improvements in the speed at which products reach the consumer or customization mode shipments. Being a large company guarantees virtually appearing in the media and make everyone talk about the things they sell, how they do or good qualities of service.

But do not lose hope: the e-commerce also allows other players play. Continue reading How a small online business can position itself giants ecommerce? →

Business

Millennials want brands make them happy

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Millennials expect intangibles brands. Not only is price or proximity, but things that go far beyond that. The millennials are one of the clear drivers of boom local, as valued elements such as proximity, quality and the effect it has on others their purchasing decisions. In addition, these consumers are very concerned about issues of commitment. So much so they expect brands to do good things or to commit to causes. And they valued aspects that are not valued the same as previous generations: they expect quality or appreciate the cultural aspects or differential of things. That’s what makes, for example, McDonald’s has problems to convince them that they are the best option.

But the list of different things that millennials ask brands has now added a new factor: happiness. The millennials, who are born between 80 and first 90, they value different things in life. They do not seek work both forever as one that makes them feel realized that a certain meaning to their existence and ultimately make them happy. That makes, for example, that do not engage both companies in which they work and their parents (give everything for them, right, and his work, but is not a commitment forever as the previous generation) and who they prefer to do things like go around the world volunteer or go to some remote village before going to work in a large corporation. Continue reading Millennials want brands make them happy →

Business

Businesses start to worry a lot more to retain customers

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On more than one occasion we have seen how to get a new customer it is much more expensive than keeping an existing one. This has not been an impediment to companies to allocate much of their marketing budget in order to increase their bag of customers. However, we are finally witnessing a turn around the current client, a concern to keep and actions that help create loyalty. Continue reading Businesses start to worry a lot more to retain customers →

Business

38% of online customers abandon their purchase if they have to register first

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To encourage online sales, it is necessary to facilitate maximum buying process. A basic premise that not always take into account the retailers.

As recorded by the study of Skrill, about 4 out of 10 customers online (38%) was willing to leave abandoned your cart, if the online platform requires you to register before buying.

Concern about privacy of information is a determining factor for customers to complete the purchase process factor. 32% of them feel that companies ask too much information; unnecessary to buy online. Also, another important part (25%) distrusts the web is safe, and prefers to keep buying on another website. Continue reading 38% of online customers abandon their purchase if they have to register first →

Business

Why change the company logos over time?

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In 1934, what is now known as Canon launched a camera in Japan, which marked the starting signal for what the passage of time become a multinational company not only manufactured cameras, but many more things (after the Second War World, for example, they were especially known for their typewriters). The camera was then Kwanon christened in honor of a Buddhist deity, and the brand logo was designed from that point of inspiration. The firm quickly saw that it had to be changed: in the following years became Canon and eliminated the goddess of its brand image. They wanted to be modern. Today, 80 years later, no one would think of a Buddhist goddess to see the Canon logo with a stylized red letters.

The firm is one of the common when items are made graphic showing the evolution of company logos. It is not the only example. Microsoft, Nokia, IBM and even Apple logos have been as varied. Closer geographically, for example, can think of Telephone, the evolution of logos ranges from the distinctly retro medallion was founded in 1924 as the National Telephone Company and reaches the grainy 80s, culminating to regain full name and logo and make it disappear when he reinvented himself as Movistar. Although, of course, consumers will always remember and have in mind the graphic images of public phone booths or they had in their homes when they think of the brand image of Telephone. Continue reading Why change the company logos over time? →