Today marketing campaigns need different and complementary skills. Therefore, in many cases be translated to, different people or digital profiles are going to have to permeate to perfection this point is central to:
It is well know to ascertain where trends are now in pay online. Of course this list is not static, and less in a field such as digital marketing.
Anticipate the future with good reason, to specialize before most and bet heavily on it can be very profitable to do it correctly and effectively. What will not change are thetwo facets that have to have a good marketer today:
– Artistic: very present to communicate persuasively within social media marketing strategies or inbound.
– Analytics: more numerical part. Reports of google analytics, social media reportings, CRM … Continue reading 3 specialties within digital marketing with great professional future
Nothing escapes the evolution internet is making strides, consumers clamor for constant innovations to satisfy their needs and the marketing world is adapting to a reality in permanent change, yes, and the goal remains the same: to bring companies and brands to their final customer. This entire paradigm leads to:
– The user is ultra informed, are mostly rich (there is access to many free services) and it is increasingly difficult to surprise them.
– Companies cannot afford not to be at all times learning about new marketing techniques. When there is a methodology that works, the next week will surely have to make improvements. Continue reading Evolution Marketing: The 4 levers to attract customers
For newcomers to the digital world, the SEO acronym comes from “Search engine optimization” which means natural positioning of a website in search engines. I must say that in recent years what are considered best practices in SEO have changed a lot, and here who has taken the lead in this “party” was Google with its algorithm changes to avoid a series of actions that allowed many websites of questionable quality, position in the top positions in searches.
To put in a situation to all I will briefly review the Google algorithm changes in recent years:
– Panda (2011): First big algorithm change in the beginning to penalize duplicate content from some sites, content that were unrelated to the title of the web and reward those sites that users recommended.
– Penguin (2012): Second major change in which he emphasized the penalty on those pages that were abusing keywords in inappropriate contexts and aggressive link building strategies (search for links)
– Hummingbird (2013): This is very recent and is to reward more the context that own keywords sometimes therefore try at all costs that those pages well positioned to provide value to users. Continue reading The most important previous notions for search engine optimization (SEO)
“Why you do not use this tool in your Marketing, Lose (minimum) 30% of the profits of your Internet Business … And How to save themselves from this future in 4 Easy Steps”
If you are someone who is committed to your internet business, I would sooner know what this tool I am talking about it would prevent you to lose 30% of their profits Is not it?
In addition, do not worry, once we turn to that subject, but before that together would remember something that is even more important than this tool.
The why – “Yes, why you decided to start an internet business?” Continue reading Marketing with Videos: You’re losing money if you do not use …
Messaging applications have become essential tools for all mobile consumers: practical, immediate, free, all advantages in its use. But this is even more true of the younger, who have almost completely abandoned and other channels such as email, while increasingly invest time -for not say all the time – in applications such as Facebook Messenger, WhatsApp or Snapchat. Continue reading Apps messaging, the new target companies and brands
The way that search engines interpret web copy has changed a lot over the last few years. Today, Google in particular is very good at understanding context. It won’t ignore a singular version of a word because the person searched for the plural, and it can tell the difference between “jaguar” the animal and “Jaguar” the car based on other words in the surrounding text. Continue reading Semantic Focus Does Not Mean Keyword Dumping
Q4 2015 saw Google launch its latest development, RankBrain. This is a system based around machine learning that helps with search result sorting. As we move into 2016 and it becomes more embedded, here is some useful information about how the system works. Continue reading RankBrain: What do we know as 2016 gets under way?
If you want to create a website for your business, be it an online store or blog, it’s important to know the necessary for your website to achieve success techniques. SEO is one of them. Its function is intended only increase traffic to the websites and get quality links. Currently the SEO is the technique of online marketing most demanded and innovative and has become a must for any website. The goal of SEO is to improve visibility your website so that search engines can read and navigate through it easily. Continue reading 6 tips to improve positioning SEO your website
As we move to the end of the year, it’s time to look ahead to 2016. Content Marketing has continued its ascent as a key tool for all marketers throughout 2015 and this shows no sign of abating. With only 37 per cent of UK marketers claiming to have a fully documented strategy for content marketing however there is clearly some room for improvement. Here we outline three key ideas that will help you understand if your content is heading in the right direction. Continue reading Content Marketing Strategies in 2016: Three Ideas