How can a small business know when or not to be in social media, or what types of social media should it use if they are a very small or very new company?

For both questions, it comes down to a question of time, money, and priorities. I will try to give “clues” and opinions to answer this question:

You have a website?

For most companies, whether neighborhood stores, consultancies, restaurants or event planners, there is no reason to have social networks if there is an online presence to back it up. If you only sell things in your store, on street x, there is little reason to have, e.g. a Twitter account, if you do not have a link to something that describes your business in more detail and that a user can discover.

“What if I have a Google page or a Facebook page? Is not that enough?” Continue reading How to Invest Your Social Media Time →

If you trust a facebook page as a tool for your business here we remind you of some points that you can not ignore and will help you to see what is happening.

The fans

Many companies create a fan page on Facebook and simply look at how their fans grow as the main indicator of their success. However, the number of fans is by no means the only thing to look at. It is necessary to monitor and measure what and how many are actually, with their participation and content sharing. Continue reading Keys and basic concepts to measure success in facebook →

Within the boom that Digital is living in the advertising industry, it is important to make an analysis of the digital ecosystem of the brand, and define in which areas of the Digital world we are going to participate.

These definitions should be based on the media consumption and buying behavior of our target, as well as our business objectives and Marketing Plan. Continue reading The presence of a brand in the digital world →

The power of Marketing and Communication is now available to any company thanks to the internet, but only 35% are willing to form

Different recent studies emphasize that it is essential to use digital marketing in SMEs. However, they make clear that, although their importance is recognized by most small and medium enterprises (55% use social networks, 90% have websites), only 35% intend to train their workers.

In SMEs, there is a lack of training and there is a lack of strategies to deal with the new digital realization and to use all its advantages. Continue reading Content marketing is essential, but good strategies and resources are needed →

Seventy-five percent of the advertising agencies that participated in the BrightRoll survey believe that video is equal to or more effective than television, with a significant increase from 64% they thought so in last year’s survey.

Moreover, 91% of participants believe that digital video along with display ads work well, but they doubt their effectiveness compared to social media (68%), searches (52%) and direct response (45%). The most significant aspect of video advertising is its ability to target the right audience, according to 45% of respondents, and 27% who value it as well, but to a lesser extent. Continue reading For advertising agencies, online video is already more effective than television advertising →

In the great world of social media there are more and more competitors for brands. They strive to stand out, to be original, to attract attention and be seen both by their current customers and to get futures.

A great way to improve our strategy in Social Media is to study in detail what they do and how they move our competitors in social networks.

Continue reading How and Why to Measure Competition in Social Media →

Believe it or not, content remains king. A phrase that does not go out of fashion, nor does it fall into disuse. It is a reality, and companies know they have to bet on it. It highlights the fact that even the smallest are clearer. According to the latest Benchmarks, Budget and Trends, published by the CMI and sponsored by Outbrain, SMEs are the most resources dedicated to content marketing, earning 31% of its budget, compared to 24% of large. A trend that will increase this year. Continue reading What makes content marketing so important? →

Measuring ROI in Social Media is one of the great challenges facing brands. According to Marketing Charts, 7 out of 10 companies indicate that it is very important to analyze the results of their efforts in this area, although it is difficult to measure.  Continue reading Being in social networks is not a guarantee of success and without strategy is a waste of time →

As I mentioned in a recent article, “Engagement on Facebook” is one of the most relevant metrics on your fan page. Every Like, comment and post share, counts as part of the “Engagement” you have with members of your community. A high engagement will help you expand the reach of your message and reach more people. If, on the contrary, the Engagement of your page is low, you have many chances of becoming invisible within the facebook universe.

To follow the thread of that  article, we added seven new tips to the same. Feel essential keys that will undoubtedly help us improve and increase Engagement and interaction with facebook fans.  Continue reading 7 keys to improving the engagement of facebook fans →

From the commercial, marketing and communication departments … there is always a common goal: to reach with your message all the hypothetical future clients of the place where we work, whether offering products or services.

Traditionalism and not betting on innovation, sometimes creates an unnecessary barrier, because if something has encouraged that it is increasingly easier to target the target that we really care about, it has been the great advances in communication that make that we live connected. Continue reading The important thing is not how much information we have, but how to take advantage of it →