Content Marketing continues to be one of the fundamental pillars and most important in any digital strategy. Content must be present in every marketing strategy that matters. It is its main asset, and as such must be careful; Maintaining both its quality and frequency of updating.

We are in full revolution of content as a revulsive in the communication of marks

The volume of information published on the Internet has multiplied by 9 in the last 5 years, and is expected to quadruple in 2015. The latest study from MailOnline confirms that brands are committed to content marketing. 3 out of 4 companies include it in their online communication strategy; In addition, 69% want to increase their investment in this area in the coming years. Continue reading Content Marketing: Why is it so important and how to take advantage of it? →

Google has managed to get more than half of the $ 8.8 billion spent globally on mobile internet ads this year, boosting the company and managing to control about a third of total global spending on digital advertising, according to the data Supplied by eMarketer with the world’s leading digital and worldwide advertising revenue figures in leading companies. Continue reading Google already monopolizes half of the world’s mobile advertising business →

Companies that undertake or rely on a social strategy in social networks with the sole aim of selling more must analyze their priorities in depth.

That social networks help to sell more we all know is a reality. But that its only objective is this, is a common error. More common than we think. So how to use Social Media as the only advertising channel without off line actions. Continue reading If the goal is just to sell more, Social Media is not the right channel →

The most common way to find new web pages among users is through the search engines, Forrester Research reveals in a new study that has just been published.

Participants in the study were asked how they had found the websites they had visited in the previous month, and 54% said they had been through search engines, up from 50% the previous year. Notably, social networks had improved their position in the ranking, placing in a second place in 2012, with 32% compared to 25% in 2011. Continue reading Social networks still can not dethrone organic searches →

Personal information is our greatest treasure. We take great care to provide certain personal information, especially to brands. The email address or the place of residence is not data to be aerated because yes.On the other hand, when it comes to obtaining a greater benefit, we think about it.

The Intent study indicates that customers would be willing to provide their personal data, without having a better online experience. This is reflected in this infographic, which indicates that more than half of users on social networks would share their social information if their online experience was more personalized and tailored to their interests. Continue reading Users would share more information in exchange for a good online experience →

A IAB study in Britain. Has found that 90% of consumers would recommend a brand to other consumers after having interacted with it on social networks.

The study, which has focused on consumer brands and products such as Heinz, Kettle and Twinnings, has found that social media can drive ROI by promoting affinity with a brand, favoring consumer engagement and boosting brand loyalty. Continue reading 90% of consumers support brands if they really interact with them on social networks →

We live in a turmoil marketinally speaking: schemes that have so far proved foolproof begin to show signs of exhaustion, and techniques based on direct client persuasion decay in effectiveness. Given this scenario, it becomes evident the need for a paradigm shift that focuses on the way companies approach their customers.

In order to respond to this reality, the so-called inbound marketing is born that poses a new way of attracting the customer. Instead of overwhelming with multiple advertising impacts (“killing flies to cannon”), inbound marketing uses different marketing techniques to access the client in a non-intrusive way. This discipline is part of the pull paradigm, according to which the customer is interested in the brand and decides to initiate the contact.

But, what are the keys to attraction marketing? It is enough with a good dose of quality content, an effective SEO / SEM strategy and the viral effect that is generated through social networks. Continue reading The Inbound Marketing Recipe →

Customer service through 2.0 channels is a growing trend. According to Conversocial, 80% of large retailers serve their customers through these means. Its great advantages lie in the simplicity of use and the convenience of the customer sending a message directly to the brand. Therefore, companies have to put their batteries and be able to respond to their customers’ requests through this route effectively.

To develop such tasks, there are some basic and essential premises that all companies should know and always have in mind. Continue reading 4 basic assumptions of customer service in social networks →

SEO (Search Engine Optimization) is necessary and very useful for performing digital marketing strategies. Organic positioning helps make a brand visible on the internet, it is able to increase visits to a website and catapult the content it generates.

SEO is so important to the point that many marketers consider it above an SEM strategy, because it is capable of giving value and visibility in the long run. That is why, it is recommended to small businesses, who do not have a large advertising budget, to focus on SEO, and then apply other strategies online. Continue reading Google and Pinterest, the sleeping lions of SEO →

A Community Manager according  AERCO  is the person responsible to sustain, enhance and defend the business relationships with customers in the digital realm, thanks to the knowledge of the needs and strategic approaches to the organization and the clients.

I must admit that technically the definition is completely accurate, though perhaps somewhat boring. So successful, that if we remove “in the digital realm,” what do we have? a definition in which all fit. Continue reading We are all Community Managers →