It is curious that when we talk about social media mistakes we think that all of them are due to bad practices, lack of planning, an unclear and defined strategy, certain ways of acting or the misuse of the different channels at our disposal to achieve our goals. However, when something fails, or when certain companies or brands fail to generate the impact that many others successfully achieve in social networks through hard work, we think that this is usually due to some of the most common and widespread mistakes. Continue reading The challenges of Social Media start from within and not from outside the company
Content marketing is emerging as a priority for the digital world
Content marketing has recently been the focus of many marketing departments of companies, and a new study by the consulting firm Econsultancy comes to confirm that priority. When asked about 3 priorities for 2015 within areas related to the digital world, 39% of digital internal managers mentioned content marketing, 10 points above 29% last year. Along with content marketing, the optimization of conversion rates (39% from 34% of the previous year) and the participation in social media (38%) were at the top of the list of priorities. Continue reading Content marketing is emerging as a priority for the digital world
Easy ways to assess your website visitor traffic
Closely monitoring your website traffic is important for a whole variety of different reasons, but it is especially important to know how well your digital strategy is working for increasing your reach, and how successful your website is at securing those all-important conversions.
Alexa
One of the most well-known metrics for measuring website rankings, the Alexa algorithm measures traffic using data from users who have installed the Alexa toolbar within their browsers. Fewer than 1% of Internet users currently have the toolbar installed, but although it’s arguably not the most accurate it’ll still give you a good idea of how you and your competitors are currently performing.
Ahrefs.com
Every high-quality Reading web design company knows how imperative it is to monitor a range of different metrics, and this tool allows you to do just that, quickly and easily. One of the most comprehensive tracking tools, from here you can keep an eye on search engine rankings, backlinks, traffic levels from key search terms, and competitor comparisons. Providing you with a wealth of information, these key data metrics will show you exactly which parts of your digital strategy need tweaking to ensure your website is working efficiently for your business.
Comments and video content views
It’s always a good idea to keep an eye on the number of comments and views each of your blog posts and videos is attracting. Not only will this ensure you’re able to reply to any questions your audience may have, but it will also give you a good idea of which forms of content are performing well and encouraging the most engagement. Experienced Reading web design teams understand how important it is to have an efficient and effective comment system in place, so make sure your audience can interact with your content easily.
SEMRush.com
A favourite tool among marketers, SEO professionals and successful Reading web design teams, this tool breaks down a whole variety of information about your search rankings, including rankings, backlinks, paid advertising performance and competitor data. Using this information, you’ll be able to estimate how much traffic you’re getting and how well each keyword is performing.
SimilarWeb.com
Somewhat similar to Alexa but with increased accuracy, this platform breaks down everything from your daily unique visitors to the websites sending the most amount of traffic your way into easily digestible graphics.
6 Ways to Measure ROI in Social Networks
Last year was closed with a big question, the great headache for marketers and SMEs, the famous ROI in Social Networks. Is it possible to measure it? In my opinion, yes. But I do not mean the possibility of measuring that ROI with the appearance of smoke of which so many speak, that deep down they do not know how to do it. I do not know if it will be 100% safe, the measurements are the ones they are and Google Analytics is not accurate. Continue reading 6 Ways to Measure ROI in Social Networks
Extreme Ping-Pong Anyone?
Chinese beer brand Tsingtao is sponsoring ping-pong tournaments for businesses – no members of the public allowed. The excuse is team-building and networking, but the real reason is to drink beer and get to see the rough side of ping-pong.
Ping Pong Fight Club – Yes, Really!
Not for nothing are these evenings called “Ping Pong Fight Club”. There’s a “fighting arena” with eight tables, just like the movie. Well, sort of like the movie anyway. The fact is that the real outrageousness is what surrounds the games – pop-up bars, DJs, MCs, various kinds of zones, robot challenges, team colour face painting and a great bragging opportunity.
Ping Pong Fight Club is really popular with media and digital companies – even the dear old BBC. Spotify, Facebook, Deliveroo, Expedia and Ticketmaster have all taken part. But it isn’t just for big corporates, as the smallest start-up is just as welcome to join in. And for once the events aren’t just London based – Manchester is a popular venue and Liverpool, Leeds and Glasgow are all involved.
Four contestants from each company will battle it out in the regional heats, and then the winners will meet each other in the overall UK final.
Competitive but Inclusive
This looks like a great way forward for team building corporate events, such as those run by https://www.armourgeddon.co.uk/team-building-corporate-events.html, because it has a competitive element that’s inclusive. Even people who don’t like, or can’t do sport, can join in. And we know that diversity helps build great companies.
Of course, some businesses love competing, so you’ll often find business competitors battling it out in a fun and friendly environment. And the fact that staff get complimentary drinks and a range of other promotional goodies helps the evening go with a swing.
During the event, they hold an online raffle, which last year included opportunities for winning drones. The proceeds from the Manchester evening will go to victims of the Manchester bombing.
And the event isn’t dependent on the weather – extreme heat or torrential rain have ruined many a carefully planned team-building event before now.
But why stop at ping-pong? Why not extreme tiddlywinks or skittles? After all, beer and skittles have always gone together, even if Chinese beer is something new in the mix.
Healing contents: How to separate the grain from the straw
Every day, huge amounts of information are sent to the online medium, which is a volume that can not be assimilated by any of us. However, content is the foundation of any online marketing strategy. Therefore, it is necessary to manage the information, classify it and extract the most important elements, with a double purpose: To be informed. To know in a timely manner the innovations of the sector and trends, in order to apply them in our daily work, and on the other hand, to enrich our content marketing strategy with quality information. Continue reading Healing contents: How to separate the grain from the straw
The big brands suspend in customer service through the Social Media
A new experiment goes back to show how even the big brands ignore the requests of their customers through social networks.
This experiment, carried out by Software Advice in collaboration with CIO, was intended to verify the efficiency, quality and speed of the customer service of the major brands of mass consumption. To this end, 14 leading companies were selected as representatives of 7 important sectors, such as fast food, beverages, retail, technology, financial services or personal care. Continue reading The big brands suspend in customer service through the Social Media
Five Essential Membership Management Features
When your organisation’s online membership reaches the point where its success depends on efficient 24/7 support, it’s time to look at more sophisticated membership software. Here are five reasons why good software is essential to maintain a thriving membership base.
Flexible Form Building
The first point of contact a member will have with any organisation they wish to join is the membership form. Software that allows you to build and customise your own forms means that you can tailor your members’ experience the way you want it – and modify it if need be. For organisations that have multiple activities, a number of forms can be built.
Automation of Communications Systems
While the personal touch is an asset to any customer relationship, the complex nature of some membership organisations means that keeping on top of all communications as well as tracking members’ responses can become an impossible task. With the right communication and marketing tools you can manage all types of communication, from emails to social media activity.
Staying connected with your membership base is essential, but when that means a round-the-clock automated communication system, providers like https://www.satori-membership-management.co.uk/ can deliver membership management software that can take care of 5000 or more members. In addition, membership management systems have been shown to improve communication between teams in large organisations, as explained in a recent LinkedIn blog about Customer Relationship Management.
Membership Fee Processing
For a large membership, automated fee management is a must – from tracking fee renewals to managing donations and processing payments. Sophisticated software should be able to allow customisation of fees, such as offering discounts or setting prices for merchandise or events.
Member Profiling
The most important parts of your membership organisation are the members themselves. Knowing your members means that you can target them with events and engagements that they’re likely to want to get involved in, so you need a sophisticated profiling feature which can be customised to suit your organisation’s requirements.
Member Portal
Members like to have control over their accounts, so it’s good to have an interactive member portal that is accessible 24/7. As well as enabling members to update their own profiles, membership software can also help build a community of members via a message board and provide a space for blogs, news articles and other information that will help them feel like they belong.
The content in social networks must start from the corporate identity of the brand
Undoubtedly, the management of communities in social networks is often quite complex. If already working with audiences – or markets, depending on the case – from the traditional media is complex, even more so in the new media, where we no longer refer only to the active subjects, as for some time we have revealed the studies In communication, but rather interactive, which allows us to start from a different reality in the strategic approach of such management. Continue reading The content in social networks must start from the corporate identity of the brand
10 reasons to explain to businessmen reluctant to be in social networks
If you dedicate yourself, or aspiras to dedicarte, to the world of communication and online marketing probably the title of this post is the question that you hear many entrepreneurs who have spent so many years in your business using traditional techniques that do not believe that social media It can be of some use to you.
If you have ever encountered someone who is reluctant to catch up you can take note of these reasons and give a good explanation … Continue reading 10 reasons to explain to businessmen reluctant to be in social networks