Tips and Ideas

Good practice manual to find work in twitter

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Before you start with some good actions to find work using twitter, worth making a few reflections to understand the importance of social media world for all candidates with good skills who want to be placed in the labor market:

– 80% of recruiters acknowledge that see the online presence of their candidates and their communication skills in internet.

– Companies that want to recruit new profiles, the vast majority try to get the best results at the lowest cost. This means that, first of all use their social network to find candidates (including social networks), then go to human resources companies and as a last resort use more traditional means of communication. Therefore, if you do not try to be in the network of companies for which you want to sign with social networks like twitter you will miss many opportunities work. Continue reading Good practice manual to find work in twitter →

Business

10 Points they have in common all successful entrepreneurs

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Before moving on to list those for me are the 10 points they have in common all successful entrepreneurs, I would define two previous questions you should ask anyone who wants to take right before doing so. The answers to these two questions are what will hold everything you do and then define your personal identity as an entrepreneur:

  • Why you embark if necessity or just for money you have a problem because these reasons will vanish if you find work for example. There must be a genuine and noble reason to hold all future adversities.
  • What is your main goal? What is success for you? This part is also very important because success is not the same for everyone. For some respect and prestige they are above some monetary goals or scope of the project.

Continue reading 10 Points they have in common all successful entrepreneurs →

Digital Marketing

The most important previous notions for search engine optimization (SEO)

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For newcomers to the digital world, the SEO acronym comes from “Search engine optimization” which means natural positioning of a website in search engines. I must say that in recent years what are considered best practices in SEO have changed a lot, and here who has taken the lead in this “party” was Google with its algorithm changes to avoid a series of actions that allowed many websites of questionable quality, position in the top positions in searches.

To put in a situation to all I will briefly review the Google algorithm changes in recent years:

– Panda (2011): First big algorithm change in the beginning to penalize duplicate content from some sites, content that were unrelated to the title of the web and reward those sites that users recommended.

– Penguin (2012): Second major change in which he emphasized the penalty on those pages that were abusing keywords in inappropriate contexts and aggressive link building strategies (search for links)

– Hummingbird (2013): This is very recent and is to reward more the context that own keywords sometimes therefore try at all costs that those pages well positioned to provide value to users. Continue reading The most important previous notions for search engine optimization (SEO) →

Business

The power of the “outsiders” as a sector can be changed from outside

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If we define preliminarily the word “outsider” would be the person who observes a group from outside. It has also been coined this concept in other areas such as in the political arena. An Evo Morales will also be called “outsider” when he came to power in Bolivia coming from outside because of discontent that had the political class.

The important role of the “outsiders” in the business world

There are certain sectors, we could say most classic cut, that are flawed and numbed because longer meet the needs of the parties or incumbents. A toxic circle of immobility in which innovation is not contemplated is generated and has no place because to a few they not want to leave your area or comfort or want to defend their interests at any cost. It also gives some thinkers sector itself occasionally try to propose new sources of knowledge or ways to advance new ideas but that toxic circle handles quickly dismantle these “uncomfortable” proposals. Continue reading The power of the “outsiders” as a sector can be changed from outside →

Tips and Ideas

Surging House Prices as BTL Deadline Looms

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The demand for buy-to-let properties has increased hugely as people rush to take advantage of current stamp duty rates before the changes come into effect on April 1st. The new rules after this date mean that buy-to-let properties will cost more. The pressure has been on for those looking for a buy-to-let property to seal the deal before the start of April. Continue reading Surging House Prices as BTL Deadline Looms →

Business Strategy

Know the art of choosing a partner for your business

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There are certain aspects in life that good practices are given you for having assimilated well the theoretical part, and in others, apart from a theoretical basis other factors enter the fray such as intuition or insight. When you have to choose a partner for your business you need to look into this second situation for your choice as possible to what you really are looking to complement your business approach.

Aspects to consider could be summarized in the following points:

1- Do not make important decisions too quickly or viscerally: Avoid anything that makes you decide prematurely; most often occurs because of the “rush” we have to start with our company. Continue reading Know the art of choosing a partner for your business →

Business Management

Anti-crisis marketing tools and strategies for low budget

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When we talk about marketing strategies in most cases just defining a marketing mix varied with the possibility of measuring all actions and refines much more in a second stage with data in hand. If our budget is tight margin of error is reduced considerably and not hit from the beginning causes not get a clear return on sales thus limiting our range of action a while.

I have heard many SMEs saying that adopt defensive postures waiting to pass the time in times of crisis when what they are doing is delaying the process of adaptation to the new economic context. Continue reading Anti-crisis marketing tools and strategies for low budget →

Business

Entrepreneurship in social networks a challenge for 2016

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Today more than ever companies understand that undertake social media campaigns can raise their audiences and consumers dramatically. However, start with no previous experience can be challenging.

When it comes to start planning a strategy, especially now that we are in the beginning of the year, it is important to understand where it is pointed social media during 2016.

Currently, it is necessary to consider plans that allow companies or SMEs offer new trends and make brands are able to capitalize. The point is that while social media is constantly evolving, the skills of the Community Manager of any company must evolve to the same extent. Continue reading Entrepreneurship in social networks a challenge for 2016 →