We live in a world where only the strongest is who triumphs. Not even if you have to be, with pretending is enough. The departments that develop the products (R & D) of large companies, do not waste time thinking whether that toy will be really educational, or if the new console game will have side effects in children and adolescents who practice it, not It matters too much if the sophisticated 3G mobile of last generation emits harmful radiations, or if the new soft drink of cola creates addiction to some substance or until developing pathologies in the future. Continue reading Marketing YES, cheating NO →

The analysis of keywords is an essential previous step to the positioning in search engines of a web page. Of little use to us all the technical work of optimization if we do not focus it on suitable and relevant words to our web page.  Continue reading The choice of keywords →

Start in social networks is not easy, and even less when you try to make your company stand out and be known to such an audience.

Starting from this idea, the founder of Maximizar e-Services, Sameer Panjwani, highlights keys and basic and essential aspects before beginning to design the strategy to follow in social networks. From your point of view following these tips the companies will connect better with the audience and even the management of the different platforms will be much better. Continue reading A strategy in social networks? Before you start, keep this in mind →

That’s what the owner of an SME should think, dazzled by the flashes and colored lights of social networks, he sees the astonished months pass with the same followers in their profiles.

The issue of verification of results (the blessed ROI), is the first concern of the managers of hundreds of companies. They say that a good answer depends on how good the question is, so we highlight some questions and tips to reflect and you can better guide your actions. Continue reading Why does not anyone want me in social networks? →

Getting a broad and quality distribution list is not easy, but who told you that this e-mail marketing was simple. The leads are the basis of e-mail marketing, if you know in advance where your user is, the message will undoubtedly go direct and have greater chances of success. So activate all your neurons and do your best to come up with creative ways to get your potential customers to provide you with their valuable email address.  Continue reading Secrets of e-mail marketing: How to get leads in quantity and quality →

We are witnessing the biggest revolution in the field of shopping since the first large stores were installed in the center of cities, more than a century ago. And precisely we, the consumers, are leading this revolution, using for example applications of our iPhone to check the prices of the products that we are going to acquire. We are living in the era of mobility and social networks, a new digital environment in which consumers ask their friends for an opinion before buying a product and use their smartphones and tablets to buy. Continue reading All power in the hands of the buyer →

Lately I read many articles on the disappointment of social networks both the frightening IPO of Facebook and the lack of results in recruitment models. And we look like an ash that we leave our neck when we say we can not expect great things from Facebook. Continue reading Do social networks really work? →

BRANDUCERS 2012, the second edition of the first Forum in Spain dedicated to Branded Content, was held as part of the IV Edition of the Vitoria Television Festival. The Forum gathered brands, media, agencies and producers to discuss points of view, news and future of BRANDED CONTENT. Continue reading Brands and media are condemned to be understood, and Branded Content is the way →

It has always been important for the personal fulfillment of any person to have a social environment in which to be accepted, allow him to interact and communicate with each of his members. With the advent of Web 2.0, the way we communicate and the transformation of the social environment have been radical. Continue reading The true value of social networks for business →

SMEs have already climbed into Social Media’s car, they have finally discovered the wide possibilities of this new medium and are betting on it, as reflected in this infographic, based on the data of Vertical Response.

In general, 2 out of 3 SMEs spend more time in social networks than the previous year, 43% use more than 6 hours a week in social networks, while another similar percentage invests at least 10 hours a week in this medium. Continue reading SMEs increase their time spent on Social Media →