About 15% on average, is the percentage of marketing budget for email marketing within SMEs, according to a study by Edge Research and soon to be made public. The email is ahead of events and fairs (14%) and personal contact (13%), placing all three at the top of the list in budgets. Continue reading SMBs have it clear and they bet heavily on email marketing →

Social Media is much talk of influential or “Influencers”. It is true that, through the dimension of greater or lesser network structure are important for a particular niche and that can accelerate or reduce the purchase decision of customers and also help make or break the online reputation of brands. In this situation, companies are aware of this and many try to “entertain them” with gifts or discounts to try to gain their trust and speak well of them, because they are more effective and cheaper to do mass actions advertising medium. Continue reading Influential public purpose or To whom directing our strategy of Social Media? →

Straight to the point. Without introductions of the type: “ARPANET was born in the early seventies …” or “Nowadays, having a web page is fundamental because …” None of this will occupy the following lines. Let’s settle in the now. In the immediate reality of 2013. If we are able to answer affirmatively to the question, Does my company have a corporate website ?, then I would invite you to continue reading this article. If not, a free recommendation: please contact urgently with any web development agency and open the window to the future that has been committed to leave closed.

For those who passed the cut, here are some tips, which will help you get better conversion results on your website. Continue reading Does your website know where your business is going? →

It seems that with this Social Media and the new Internet marketing tools want to drive us crazy with these rare words … and now what are we talking about when they refer to  Storytelling ?

We stick to the definition of Christian Salmon that defines it as “The machine of making stories and formatting minds“. According to this idea we can consider Storytelling one of the most important tools to capture users, because the “art of storytelling” is the key for the user to share an emotional bond with brands. Continue reading The Structure of Storytelling or The Art of Storytelling →

Coupons are a time to this part a great alternative to save and find authentic online chollos. Thus, mobile users are launched to hunt and capture discount coupons, armed with their smartphone. EMarketer indicates that by the end of the year about 100 million (96.6) adults in the United States will use digital coupons; A figure that will be exceeded during 2014. Continue reading Mobile coupons, the most coveted resource to improve the shopping cart →

How a company presents itself online is as important as what it presents online, especially when we are talking about the mobile space.

According to a survey conducted by Kentico Digital, 85% of smartphone owners use their mobile devices to compare information about companies, products and prices before making a purchase. But when the time comes for the purchase, the price is not the only thing that is taken into account. Continue reading Consumers demand web pages optimized for mobile →

At the height of social media, the boom of social networks, “followme” and “Like”, everything seems to be a real rose garden, almost a utopia. The era of social and sharing. Under this scenario many thought that being present in social networks was even a bargain. Baratito and above all free. And much more than all that. Also many people thought naively that because of all this and that eagerness to keep increasing followers, that to give a little hype with that of “we are on Twitter” would always remain an act of courtesy in any type of medium. But the television came. Continue reading To be social? You’re on TV, check it out! →

At this point it would not be wrong to state that for a company, an SME, a project or personal enterprise, it is essential and even mandatory to have a Fan Page of your brand. A business page on Facebook has the basic objective of publicizing the brand identity in this giant social network and establishing links with fans, which some will stop being simple fans to become potential customers of the products or services of the brand. However, achieving this identification is not easy, even for the Community Manager, who is the professional fit for that task.

As announced a few weeks ago  Socialbakers, in the last two years, the presence of brands and businesses on Facebook has increased from 5 to 60%. But even so, these companies continue to use Facebook as a brand promotion channel rather than as an “ideal” platform to establish a direct relationship with their customers, losing sight of the main characteristic of this social network, precisely “the social field” (As with Twitter and Google). Continue reading The strategy of delivering benefits to fans →

No one is surprised by the fact that customers are looking for information on the internet. However, an interesting fact is that this period of searching for information prior to the purchase is becoming longer. This is confirmed by the last work of Google Shopping, who has researched about the behavior of users on the occasion of the next return to school. Continue reading Companies advance their content marketing strategy towards the end of summer →

The golden minute of Ana Botella happened, unfortunately without being an Olympiad in Spain, but instead has left us some very interesting pieces to analyze and take into account when forming the messages of our Web, online communication strategy and SEO.

Do not try to be what you are not

I watched the video of Ana Botella many times and although the first I laughed, the following took it seriously. The issue of relaxing latte has focused attention, but I think I made a mistake Ana background more important. Nor is it, in itself, the language problem. Ana commits a major mistake that has to do with its gestural legume: from the beginning to the end is playing without feeling comfortable, a role he has learned rehearsing in the mirror. Although there were no cameras and everything was in the private sphere of those present in the room, confidence can not be transmitted to a high-level target, accustomed to this type of presentation, with a mediocre learned interpretation. Ana Botella did exactly what makes a site is penalized for a fraudulent SEO: overload your message is not vebal to the point that it becomes false, and transforms what should be a clear and reliable in a play beginner message where it is easy to lose the thread in and out of mind the concept of sale.

When building a website, the system is very similar. For SEO, to communicate, and to sell, your message must be real and must bring your strengths to shine. you mistake not bringing out your weaknesses, just because you’ve seen in the competition. Continue reading 5 things to learn for your SEO speech from Ana Botella →