During the last decade, electronic commerce has grown extraordinarily due to the evolution of technology and the internet environment. Thanks to this, there are already millions of companies and businesses that operate through the network to sell all kinds of products. Continue reading 6 aspects that consumers take into account electronic commerce sites
Companies lose the opportunity of social media, if they do not understand the real needs of users and consumers
A recent IBM study revealed that many companies are losing the opportunity to use social media to drive growth and sales, due to a misunderstanding of what consumers actually want from these channels. Continue reading Companies lose the opportunity of social media, if they do not understand the real needs of users and consumers
5 Ways to Give Great Customer Service in Your Restaurant
Excellence in Customer Service Is Key
For restaurant owners, excellence in customer service is key to the success of your business. When visitors come to your restaurant to dine, they will want to feel welcomed and special. The staff should be respectful and polite while providing an excellent meal. This will be the memory they cling to when deciding to eat out, and if you have served them a sumptuous plate of food, they will return time and time again. Dissatisfied customers refuse to return to restaurants if they have had a bad experience, especially with poor-quality meals and negative customer service.
While food is the important element, it is the overall experience that diners will assess. Those who work in hospitality should keep the focus on the customer, and everything should be done to please the diner. It’s important to greet the diners using respectful titles – sir and ma’am are appropriate to the setting.
Attention should be paid to what they ask for, and servers should be familiar with the menu. When taking the order, it should be repeated back to ensure everything has been taken down correctly.
It’s important not to make your diners wait. If they have to constantly glance at the clock, they will become irritated and hungry. According to The Morning Advertiser, the practice of eating out is increasing, so that means more pressure on the hospitality industry to demonstrate high levels of service and customer care.
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Sparkling Cutlery Shows Attention to Detail
Always make sure there is adequate cutlery. Restaurant Cutlery such as that from http://www.heritagesilverware.com/, which sparkles under the lighting, will show diners the standards to which the restaurant adheres.
And as soon as a problem arises, whether it’s to do with the quality of the food or a misunderstanding with the bill, it’s customary to rectify it as soon as possible. That means issuing perhaps a complimentary voucher or a round of free drinks, depending on the nature of the problem. If the problem is the fault of the restaurant, it’s important to stay calm and keep up eye contact. Always watch body language and make sure your actions aren’t demonstrating disapproval of the customer.
Customer comment cards and free Wi-Fi are also small additions which enhance the dining experience for the customer.
The head of Online Marketing and the Community Manager, essential profiles in any company
How has the communication of large companies such as Michael Page, Tuenti, Sephora, Santander or Suzuki affected the arrival of new technologies? Former Students CEU has organized a breakfast with Commercial Directors and Marketing with the aim of giving voice to some of the top representatives of these organizations and analyze together how the way of communicating and positioning the brand itself has changed in an increasingly digital and interactive. Continue reading The head of Online Marketing and the Community Manager, essential profiles in any company
Establishing a sustainable Social Media Marketing strategy
Nowadays all companies want to be in social networks, no matter how. The best advice you can give them all is to take a step back and look at how you want to work on them, thinking about the company in general.
We must ask ourselves a series of questions such as “should we develop a strategy before participation?”, “Should we experiment and develop a strategy as we move forward?” Will we ever be able to ask channel users directly if Do they want to buy, or should we be careful? ” Continue reading Establishing a sustainable Social Media Marketing strategy
The AAPCV proposes a ‘meta-campaign’ where the agencies choose a client
The Association of Advertising Agencies of the Valencian Community proposes a contest that goes around the tortilla: in it, the agencies will choose their client
The Association of Advertising Agencies of the Valencian Community closes the first quarter of 2011 carrying out an original initiative that aims to bring optimism to companies and promote the values of advertising and brands. Continue reading The AAPCV proposes a ‘meta-campaign’ where the agencies choose a client
Intrapreneurship: The importance of entrepreneurship within organizations
The concept of entrepreneur includes both the Entrepreneur, that is, the person who organizes and directs a company assuming the risk, and also includes the Intrapreneur, that is, the person who generates a new business within the company in which he works. This is the least known figure, but it is equally important.
Fundamentally an entrepreneur is characterized by his autonomy, great enthusiasm, his commitment to the task, and his inclination to take risks, characteristics that can also be found in employees within the company. Continue reading Intrapreneurship: The importance of entrepreneurship within organizations
Grow using social media as tools for customer service
In the next two years, 30% of the companies that carry out activities on the Internet, will include improvements in their services to customers, compared to 5% who did so during 2010, according to a report by Gartner Inc.
Today, most CRM focuses its efforts on the corporate marketing department, aimed at managing its brands, which means opening a page on Facebook or creating an account on Twitter. Gartner says that users use these social platforms as a back door to get customer service, getting answers and results faster than through traditional channels. Continue reading Grow using social media as tools for customer service
Facebook will surpass Yahoo in advertising display
For the first time, the bulk of ad revenue from display ads in the US will go to the hands of Facebook, which According to the estimates made by eMarketer will experience a growth of 80.9% to reach 2.190 million dollars during this same year. This means that Facebook will account for 21.6% of total advertising spending on the US screen. Continue reading Facebook will surpass Yahoo in advertising display
M-Commerce: Privacy and location, key to its growth
It is quite true that the boom of the mobile Web started in 2010 has managed to maintain the attention of brands and users, achieving penetration figures of great relevance thanks to the combination of the use of the latest generation devices and mobile applications based on the location, which has laid the foundations for sustained growth during 2011. Continue reading M-Commerce: Privacy and location, key to its growth