Mobile advertising opens gap between small and medium-sized enterprises

According to data from a recent survey carried out by Pontiflex, 49% of SMEs plan to take the mobile into account in their marketing plan next year.

It is possible to say that those SMEs that already have experience in this environment, will continue to rely on it in the next financial year. Among the companies surveyed, 72% of those already investing in mobile advertising intend to maintain the same level of investment in this medium, while the rest are planning to increase their share by 30%. Continue reading Mobile advertising opens gap between small and medium-sized enterprises

5 Smart Ways to Use Your Content

I will not discover the usefulness of content generation as a marketing strategy. Not even the importance of Inbound Marketing as a paradigm shift in the relationship between companies and their customers (current and potential).

I am much more interested in inquiring and sharing with you, some important aspects for the next step to generating content. Because I am convinced that the content alone, however good it may be; is useless and will be lost with total security, in the immensity of data that are generated by the second on the Internet. Continue reading 5 Smart Ways to Use Your Content

How to counter negative comments in social networks

Social networks have become a huge bulletin board, where users can make public everything they want. Here they expose all their experiences, thoughts and opinions, as well as positive and negative comments towards brands. The latter can have harmful consequences for brands, who can seriously damage their online reputation if they do not know how to react in time: Continue reading How to counter negative comments in social networks

63% of online players via mobile are women

Games are already a mode of intrusion, a place for evasion of the real world; but have taken on a new face, becoming a new way of socializing. Interestingly no longer are considered a territory of men, but now it is women who have taken the lead, those who reign in this new playful social environment. According to the research carried out by EEDAR, 63% of online players through the mobile are women. The survey was conducted with 2500 active users of mobile games, ranging from 15 to 63 years old. Continue reading 63% of online players via mobile are women

Content marketing can be more effective than advertising

It does not depend on the quality of the edition or how “friendly” are the texts to be used in our SEO strategy and thus obtain a good positioning, but there are other elements to take into account. That is what the leaders of B2B marketing tell us in a new study conducted by Optify through LinkedIn and they have just seen the light. What counts, according to the opinion of 81.5% of the respondents, is that it is interesting and that it tells convincing stories. Far behind are other criteria such as originality (52.6%) and content adequacy (49.2%). Continue reading Content marketing can be more effective than advertising

Are Facebook Ads a Lie?

I have always liked to be critical and question the importance or not of the number of followers of a page on Facebook, the crowded question of whether size matters, is something that in one way or another, many times, I have wondered.

I remember with my first projects, as from the beginning I tried to do what I understand (and time later gave me the reason) I had to do, and it was nothing but work well: and so when others chose to create personal profiles for companies, instead of fanpages for the facility to “get” friends I always opted for what I consider to be the right way: revitalizing, managing, adding value and off-on referrals for getting new fans from any of the pages I managed. Continue reading Are Facebook Ads a Lie?

Power tools: staying safe over the winter DIY season

Now is traditionally the time of year to tie up all the odd jobs around the house to make sure it is ready for winter. Whilst power tools are very handy for dealing with those jobs, they need to be used with care. Electricity kills! Also, other injuries such as falls can be caused because of an electric shock. If you look at the DIY sector where many power tools are sold, they are responsible for about 70 deaths and 250,000 injuries each year. About 100,000 are injuries which mean a trip to the hospital. Many of these accidents are caused through carelessness or a lack of knowledge. So it is best to be prepared.

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Where to use power tools

Check the voltage – the lower the voltage, the less risk there is of a serious electric shock. Where possible, portable electrical tools should be battery operated or supplied through a double wound 110V transformer. Portable tools of 240V or higher should not be used outside. Check your location before beginning to use power tools to make sure you are not near any flammable liquids – sparks can fly and cause untold damage. Similarly keep power tools away from water. Check the voltage and frequency are compatible with the electricity supply too.

Safety first

You should use personal protective equipment such as gloves and safety glasses for protection. Never carry a tool by the cord or hose and do not disconnect them from the mains by pulling at the cord or hose. Always disconnect tools when they are not in use or before changing accessories such as blades or cutters – https://ohsonline.com/articles/2010/03/19/power-tool-safety-tips-from-osha.aspx.

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Cordless v mains-powered?

Mains-powered tools have more power but the cordless ones still have plenty of power, are more portable obviously, and are safer electrically. Portable power drills are widely used but you need to check their capacity limitations in the owner’s manual for safety reasons. If you are looking for new tools, then you can find out about their voltage and capabilities through an online DIY store such as https://www.gofixdirect.co.uk/.

Hold on tight

It is important to hold power tools securely so you are not in any danger of slipping. Brace yourself against suitable stationary objects such as walls. Not only is it safer but it is likely to result in a better job too.

5 more things to know about TV antennas

There is a lot more to TV antennas than meets the eye, so here are a few more facts about them that you might not know yet, as well as some things to consider when you install one.

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Outage Advantages

It is very rare that traditional TV broadcasts suffer from service interruptions, unlike modern alternatives which rely on signals received via satellite or cable. Because of this, an antenna can be a great backup option that will ensure you can still keep up to date with current events even if other broadcasting services are taken offline for any reason.

The same goes for people who love streaming, even in an age of Netflix securing 100 million subscribers. An internet connection can be much less consistent than TV broadcasts.

Individual Setup Requirements

It is not simply enough to buy an antenna and stick it to the side of your property, you need to position it appropriately depending on the location of the nearest broadcast tower.

Looking up tower locations and coverage levels in your area before you buy is important. Contacting specialist firms like http://aerial-installations-bristol.co.uk/, which offers Bristol aerial installations, will mean you avoid relying on guesswork.

Overcoming Obstacles

Digital TV frequencies can penetrate solid objects, but the best results are only achievable if your antenna is not blocked by any significant structures. This includes natural elements of the landscape like trees and hills, as well as man-made things like buildings. Raising an antenna as high as possible tends to deliver the best results, hence why they are mounted on the tops of roofs where there is nothing to get in the way of the signal.

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Additional Hardware

Having a digital antenna is not enough on its own to provide you with access to free TV channels – it must also be paired with a compatible set top box or television set. The good news is that any model sold in the past 10 years has been able to decode digital signals, so only older sets will need a separate box or to be replaced altogether.

Design Variety

The main thing to remember about TV antennas is that they are not a one-size-fits-all solution, but rather consist of many different model which offer varied features. So tailoring your choice to your needs is essential for the best experience.