A new study from the TripAdvisor travel website revealed that many businesses in the tourism and hotel sector cite Social Media and Mobile Marketing as their most important marketing strategies.

39% of respondents cited that social media is key as part of their marketing strategy, while 27% identified mobile as an extremely important channel within marketing strategies and on which, in addition, who would like to increase spending Continue reading Social Media and Mobile Marketing, essential for the tourism and hotel sector →

If our company has a presence in the network, customers and followers expect from us a certain level of service and attention but can we align them if we do not respond to inquiries made through means such as Twitter, blogs, forums, e-mail, or by any another means by which they try to contact us? Continue reading The value of an answer to gain or lose the trust of users, customers and consumers →

Virtual PAs are increasingly being used to allow company owners to concentrate on core business matters rather than on more mundane day-to-day tasks. They can provide the time to focus on development and other initiatives, for example, rather than on answering emails and phone calls. Here are just some of the ways they can be useful in a small business environment.

Managing Social Media

Virtual PA services can allow business owners to enjoy a strong social media presence without requiring vast amounts of their time to be invested in the process.

A VA can take on responsibility for updating status, as well as adding new and trends, responding to questions and posting promotions, and can be a much cheaper solution to social media maintenance compared to paying a full-time employee. Read more about the importance of a strong media presence at https://www.fsb.org.uk/first-voice/how-social-media-can-boost-your-small-business.

Managing the Mundane

Small business owners can get bogged down by emails, meetings, appointments and phone calls, but this doesn’t have to be the case. Virtual PA services such as those offered by the likes of https://www.mushroombiz.co.uk/homepage/services/virtual-pa/ can shoulder the burden of these mundane tasks, sorting and answering emails, prioritising appointments and meetings and answering phone calls. This leaves business owners with more time to do core tasks which actually need their personal attention.

Conducting Research

Research is vital when it comes to developing a business, but it can be incredibly time-consuming. Virtual assistants can take on the task of carrying out online research, however, and often at almost 80 per cent less than the cost of a full-time employee’s salary.

A virtual assistant can be tasked with researching everything from the market to the competition and the target audience. They can also help find new business opportunities and manage networking.

Virtual Bookkeeping

A virtual PA could manage the books at a fraction of the cost of a professional bookkeeper. It is worth remembering, however, that only trusted VAs should be allowed access to company accounts.

Reliable companies can provide the services required, however, and they can be invaluable in saving both time and money, both in the short and the longer term. Virtual PAs can prevent bills from being missed and problems from forming, leaving business owners feeling confident that they can concentrate on other things.