All posts by f775Ha

Planning our activity in the media and social networks… Get organized!

Are we on them to increase our ego, based only on the amount of fans we got? Do we really want to collaborate with the people we have connected or simply wish to promote ourselves or our product? Do we join a particular network just because everyone we know are in it? Are we prepared to invest the necessary time we need to achieve marketing goals Social Media throughout 2012?

All these are some of the issues highlighted through his blog, Brad Friedmann, and we ask ourselves before starting our journey in the media and social networks, defining and taking clear our purpose and primary objectives. However, there are many who without clarifying these issues are released to finding adventure in the big road difficulties and counter-times. This is the ideal moment to reflect these goals which are really to begin to organize and focus on the right track. Continue reading Planning our activity in the media and social networks… Get organized!

6 characteristics that must have a successful newsletter

Email, today, has become the main tool for companies to continuously and directly communicate with other people. Every day, a lot of mails are sent; making becomes a suitable means for organizations to manage the relationship with their customers by attracting, developing and retaining them.

In this sense, electronic newsletters are periodical publications that are sent by email to Internet through massively and dealing with one or more topics of interest to your audience. Among the main uses; They are: advertising, marketing, invitations to events, promotions, surveys, reports, corporate information, news, collections, etc … Continue reading 6 characteristics that must have a successful newsletter

Four Considerations When Selecting Upholstery Fabric

Choosing upholstery fabric is not quite as simple as it might first appear. There are various factors that need to be taken into account before you make your final decision, as this is often something you will be living with for the next few years.

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Colour

This is frequently the first thing we look for in a fabric, as it is important that the colour you choose complements the room and other furnishings. According to Science Direct, colour influences many areas of our lives including moods and emotions, so it is important to select a colour that keeps us in harmony with our environment.

The size of the room is also important, as bright and bold colours can be overpowering and hard to live with. Go for something you feel comfortable with and do not be swayed by current fashions, as they change from season to season. On a more practical note, if you have pets or small children it is probably best to avoid light colours and those that will show every little mark.

Style

The style of your chosen fabric should complement the style of furniture and the room generally. A rustic feel, for example, might be enhanced by a fabric such as linen look cotton in a gingham pattern, whilst a more formal piece of furniture could benefit from a velvet or another more traditional fabric. If the room is small, do not be tempted to pick a large striking pattern that would be incongruous in that setting.

Durability

Depending on the amount of wear you expect the fabric to take, choose something that will suit. Heavy wear by children might call for a dense, high thread count fabric. A woven pattern will probably stay looking good longer than a printed one. You will need something that wears even better such as leather or microfibre if pets will be using the furniture.

Other Considerations

Choose fabric according to the room. If you are furnishing a nursery for example, you may like to check out http://www.higgsandhiggs.com/fabrics/linen-look-cotton.html in a variety of printed fabrics. Ensure you pick something fade resistant if it will be placed in a sunny room, especially close to a window.

If any members of the family have allergies, you may benefit from a fabric such as microfibre which does not attract dust and is lint free.

Consumer Experience A buzzword or something else?

In recent times this concept has been repeated, almost like a fad in business and business. However in most companies and from my own experience as a buyer, this happens not to be something that declaims and never put into practice, more than a brainy chat with teams or members or in a well painted as useless power point.

I get my hands on , as arrives daily lot of information, through different channels and stayed about working and developing this article based on a letter of Kees Kerkvliet Managing Partner of tote-m, entitled “The end of business as usual” Continue reading Consumer Experience A buzzword or something else?

As of May, Irish retail sales were up over 8pc within year

With headline retail sales volume back within 3% of their peak in January 2008, the strong showing for Irish retail rates is being driven by books, clothes and hardware. Personal spending looks set to continue to rise, thanks to low deposit-interest rates, meaning more disposable income.

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The Brexit Effect?

Though there are worries that the effect of Brexit and a possible return to cross border trading, coupled with a possible devaluation of sterling against the Euro, may slow sales growth, sales momentum remains strong. However, retailers are being warned to be aware of potential short and long term effects of the vote to leave the EU.

Retail Ireland director, Thomas Burke, has voiced his concerns about the short term impact of economic uncertainty but headline retail sales seem to be heading towards 2015 levels.

Driving Retail Growth

Figures for growth were particularly strong for hardware, paints and glass, which showed a 14.3% month on month increase, followed by paper-based media including books, newspapers and stationery at 10.1%. Clothing, footwear and textiles showed similarly strong growth at 9.7%

Although retailers are advised to be cautious of any potential Brexit effect, Ireland is still regarded as an excellent place to do business, boasting the strongest economic growth in
Europe in 2015.

With consumer confidence high, now is a good time to think about making an investment in your retail bricks and mortar, by using a company like http://www.rmcdesignco.com/ to restyle your premises. Optimising your retail store design is proven to increase sales, by creating that valuable first impression. In the capital, with retail outlets in key locations at a premium, good shop design in Dublin can drive retail customers to your door.

The Celtic Tiger

Despite the continuing uncertainty around the timing of Brexit, Ireland looks well placed to weather the short term effects, even allowing for decreases in sales of electrical goods, cars and food, beverages and tobacco, which all fell by less than 2%. Alan McQuaid, economist at Merrion Capital is confident: ““Even allowing for a slowdown in spending in the second half of 2016, we think that headline retail sales volume growth for the year as a whole will be in the region of 7.0 per cent as against 8.2 per cent in 2015,” he said.

Businesses start to worry a lot more to retain customers

On more than one occasion we have seen how to get a new customer it is much more expensive than keeping an existing one. This has not been an impediment to companies to allocate much of their marketing budget in order to increase their bag of customers. However, we are finally witnessing a turn around the current client, a concern to keep and actions that help create loyalty. Continue reading Businesses start to worry a lot more to retain customers

10 Tips to promote engagement on Twitter with the elderly

Social networks have a nascent market niche and untapped. It is the senior users, over 65 years, great adepts of technology have gradually discovering the benefits of soaking in the middle 2.0.

The report by the Pew Research Center this month indicated that 60% of adults over 65 have internet access. Of these, 71% connect daily. This is the segment of the most social people in Social Media. These users develop greater social activity with its closest environment younger users. They have found on the internet and social networks a way to stay informed of what is happening abroad, as well as a way to connect with theirs. Although his presence on Twitter still is small (6%), its adoption is recorded with a good rate of growth. The number of users of social networks among these users has doubled in just three years. This shows your interest for this channel. Continue reading 10 Tips to promote engagement on Twitter with the elderly

Northern Ireland’s Renewable Heat Incentive Scheme Has Overspent By Millions

According to the audit office, a scheme for renewable energy run by the Department of Enterprise, Trade and Investment has experienced serious failings and is set to overspend its budget by millions of pounds.

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The Renewable Heat Scheme

The scheme was launched in 2012 with a £25 million grant, the idea being to encourage both businesses and domestic properties to switch to a biomass heating system. In a shocking turn of events, however, up to £140 million could be taken out of Northern Ireland’s budget to cover the deficit which has been created, most of which will be paid for with tax payers’ money.

The failing scheme was highlighted by a whistleblower, who revealed that some organisations and individuals were abusing the system in order to receive large amounts of payment. This was made possible because uncapped payments were offered, meaning the more energy created the more money received. To take one individual example, a firm in the UK using a boiler for energy could earn up to £192,000, but a firm in Northern Ireland doing the exact same thing had the potential to earn £860,000.

What Happens Now?

When it comes to solar panels Northern Ireland still benefits from the government’s ROC Scheme, meaning users can earn money through generating green power. Solar panels in Northern Ireland are a popular source of renewable energy and are easy to install in both business and domestic properties.

According to Ofgem the DETI have now suspended all applications to the scheme as of February 2016.

External consultants have now been employed to check those on the scheme match the relevant criteria needed and are not abusing the system.

Those involved are now under scrutiny, as it is believed the huge failings of the scheme could have been remedied sooner if those in charge had taken action as soon as flaws in the scheme had been identified. Many still believe that the underlying premise of the scheme was well founded and could have been successful, but that the fraud which has taken place is inexcusable and should result in prison sentences.

For the sake of Northern Ireland’s taxpayers, it is vital that lessons are learnt so that schemes which could benefit our planet are still able to go ahead under the right guidance.

4 Tell-Tale Signs your Air Ducts need Cleaned

Air ducts can gather and accumulate a lot of debris such as dust and dirt particles. Since the air duct will try to circulate clean air, it can do nothing but push the dust particles back out into the atmosphere, which can lead to poor quality indoor air and an increase of unfortunate allergies. The most common of these symptoms include itchy eyes, runny noses and breathing problems. It is important to regularly check and clean your ductwork system to ensure they are performing to the best of their ability. Here are some tell-tale signs your ducts and vents need a good cleaning:

  1. Signs of Bug Infestations

It’s not a particularly pleasant sign, but it is pretty easy to deal with. If you notice signs of insects such as droppings inside the ducts or even tiny scratches, it could be a clear sign of a possible rodent or insect infestation. Dirty air vents are the perfect breeding ground for bacteria and dust mites, who thrive in humid temperatures. They feed off dead skin cells and live in our beds, carpets and even the duct vents. Noticing any signs of their presence is a definite way to tell that your ductwork system needs cleaned.

  1. Mould Growth

When your ducts are covered in dust and have become quite moist or damp, it can lead to the development of mould on the ceiling, walls or inside the walls of the vents etc. Mould is a clear sign of moisture problems, so make sure you have your ducts cleaned as soon as possible to stop the problem before it gets any worse.

  1. Excessive Dirt

If you notice that the building has begun to get a lot more “dusty” that usual, it could be caused by the ventilation systems needing a good cleaning job. According to this article, clogged ducts can not only directly affect airflow efficiency, but inject these harmful pollutants throughout the home or workplace. Places with carpets will be even more prone to excess dirt and dust. Hoover the area regularly and consider having your carpets cleaned on a regular basis to coincide with the clean ducts.

  1. Air Duct Inspection

If you are unsure whether or not your ducts need cleaning, it is safer to schedule a professional ductwork inspection. Kent Duct cleaning companies such as http://www.enviro-group.eu/duct-cleaning-kent/, will not only carry out the required inspection, but will also provide expert duct cleaning services to ensure that only clean air is circulated within the building.

What invest time professionals Social Media?

Register a corporate profile on social networking sites is free, but properly manage online brand presence on that platform no longer so. It is a laborious task that requires effort and dedication.

The latest report published by the University of Social Media Marketing (SMMU) analyzes how long marketers invest in Social Media and how to use this time or that activities devoted more attention. Continue reading What invest time professionals Social Media?