The presence in social networks is not an alternative, it is an obligation, today, for those who seek to adopt entrepreneurship as the central axis of the new way of life.
New consumption habits conditioned by the influence that falls on products; goods, services and resources, whose raison d’etre is the satisfaction of other people’s needs. Continue reading Electronic Commerce and Virtual Stores: Errors that depend on the Marketing strategy
ZenithOptimedia has slightly reduced its previous forecast of growth of global advertising investment in 2011 to 3.6%, which means 0.5 percentage points less than the forecast made in July. The slowdown in economic recovery in developed markets, along with growing fears of a double recession, has caused some advertisers to cut back on the planned increases in their budget by the end of 2011, but there have been no signs of canceled campaigns or strong budget cuts that marked the beginning of the last deceleration in advertising in 2008. We hope finally that the total advertising investment reaches 466 billion dollars in 2011, compared to 450 billion dollars in 2010. Continue reading Global advertising investment continues to grow despite the instability of the markets
The continuous confrontation and the war between two big brands like Samsung and Apple is reaching undoubtedly dimensions that few predicted. And it is that the judicial fight for violation of patents and copy of designs between both marks maintains the discrepancies and confrontations through multiple and different lawsuits and demands. Continue reading Samsung vs Apple: A war in which users and consumers lose
Retailers implement multi-channel strategies to increase their presence and visibility and that is reaping rewards with the increase in online sales, greater profitability and greater customer satisfaction. However, many companies simply do not live up to the expectations of consumers, according to a new Dendware survey, and are at risk of converting their stores into showrooms for competitors who do. Continue reading A large part of retail companies do not meet the demands of online consumers
According to the recent report by Jacobs Media “Marketing for men”, these are not easy prey when they have to make purchasing decisions, an action they carry out every day, even though it is women who continue to have greater decision-making power. Continue reading Women or men Who makes purchasing decisions?
The 31% of the owners of Smartphones of the United States that use their device to go shopping, often access from them to the coupons of promotion of the stores, according to a study of etailing and Cofee Table. Continue reading 1 out of every three consumers, buy with coupons through their Smartphones
“The analysis of the data in each market highlights the lack of exploitation of the sector”, states Edurad Quintana, President of Traycco
The representatives of the 22 member countries of the European Association of Buzoneo-ELMA have gathered in Poland from May 5 to 7, on the occasion of the celebration of their annual meeting, which is held twice a year. On this occasion, the liberalization of the postal sector in each country, as well as the data of each market contributed by the member countries, have been the central axis around which the presentations in this first convention of 2011 have revolved. Continue reading The sector of the mailing worried before the restrictions of the governments in the liberalized postal sector
To obtain a commercial advantage, Wall Street merchants are using intelligent software to monitor and decode the words, opinions and delusions of everything that is published on social sites such as Twitter. Continue reading Wall Street analyzes the reactions in social networks to obtain a competitive advantage
Clear and direct communication between clients and the agency is a key success factor.
I will start by saying that I am against the saying that “The client is always right”, what we should say is that the client always has to be listened to. Continue reading How to say no to a client becomes a proof of professionalism
During the last decade, electronic commerce has grown extraordinarily due to the evolution of technology and the internet environment. Thanks to this, there are already millions of companies and businesses that operate through the network to sell all kinds of products. Continue reading 6 aspects that consumers take into account electronic commerce sites