Social networks and the sale of strategies, campaigns and actions seem to be on the lips of everyone who is in one way or another involved in this world of marketing and communication. Parodying an old ad of 2006 known to all: what about the client? Continue reading The expensive failure of brands in social networks to not listen to what the customer really needs →

The power of the consumer has increased substantially. We have witnessed a change in the hierarchies and roles where the client is directly responsible for the influence and reputation of brands.

The harmful effect that the opinion of the consumer can suppose for the brand, is much greater than before and, much more viral, too. Understanding the changes is undoubtedly the first step to establish the way to communicate: Continue reading How should brands interact and dialogue with customers and consumers? →

The presence in social networks is not an alternative, it is an obligation, today, for those who seek to adopt entrepreneurship as the central axis of the new way of life.

New consumption habits conditioned by the influence that falls on products; goods, services and resources, whose raison d’etre is the satisfaction of other people’s needs. Continue reading Electronic Commerce and Virtual Stores: Errors that depend on the Marketing strategy →

ZenithOptimedia has slightly reduced its previous forecast of growth of global advertising investment in 2011 to 3.6%, which means 0.5 percentage points less than the forecast made in July. The slowdown in economic recovery in developed markets, along with growing fears of a double recession, has caused some advertisers to cut back on the planned increases in their budget by the end of 2011, but there have been no signs of canceled campaigns or strong budget cuts that marked the beginning of the last deceleration in advertising in 2008. We hope finally that the total advertising investment reaches 466 billion dollars in 2011, compared to 450 billion dollars in 2010. Continue reading Global advertising investment continues to grow despite the instability of the markets →

The continuous confrontation and the war between two big brands like Samsung and Apple is reaching undoubtedly dimensions that few predicted. And it is that the judicial fight for violation of patents and copy of designs between both marks maintains the discrepancies and confrontations through multiple and different lawsuits and demands. Continue reading Samsung vs Apple: A war in which users and consumers lose →

Retailers implement multi-channel strategies to increase their presence and visibility and that is reaping rewards with the increase in online sales, greater profitability and greater customer satisfaction. However, many companies simply do not live up to the expectations of consumers, according to a new Dendware survey, and are at risk of converting their stores into showrooms for competitors who do. Continue reading A large part of retail companies do not meet the demands of online consumers →

According to the recent report by Jacobs Media “Marketing for men”, these are not easy prey when they have to make purchasing decisions, an action they carry out every day, even though it is women who continue to have greater decision-making power. Continue reading Women or men Who makes purchasing decisions? →

The 31% of the owners of Smartphones of the United States that use their device to go shopping, often access from them to the coupons of promotion of the stores, according to a study of etailing and Cofee Table. Continue reading 1 out of every three consumers, buy with coupons through their Smartphones →

“The analysis of the data in each market highlights the lack of exploitation of the sector”, states Edurad Quintana, President of Traycco

The representatives of the 22 member countries of the European Association of Buzoneo-ELMA have gathered in Poland from May 5 to 7, on the occasion of the celebration of their annual meeting, which is held twice a year. On this occasion, the liberalization of the postal sector in each country, as well as the data of each market contributed by the member countries, have been the central axis around which the presentations in this first convention of 2011 have revolved. Continue reading The sector of the mailing worried before the restrictions of the governments in the liberalized postal sector →

To obtain a commercial advantage, Wall Street merchants are using intelligent software to monitor and decode the words, opinions and delusions of everything that is published on social sites such as Twitter. Continue reading Wall Street analyzes the reactions in social networks to obtain a competitive advantage →