It is expected that in 2018, 2 out of 3 internet users in the United States have registered a social profile. The 2.0 world is a medium where companies have been completely dumped; Most of them use social networks to manage their online presence, in their intention to be wherever the customers are. Continue reading In 2018 companies will listen more to their users in the Social Media →

Over the last few years thousands of companies that sell search engine rankings have appeared through Search Engine Optimization, commonly known as SEO. But do you know what they are really selling you?

What is SEO?

When you enter a search on a search engine like Google, a list consists of two types of links: organic results (SEO) and sponsored links (SEM). Continue reading SEO Positioning: What the agencies do not tell you? →

It is curious that when we talk about social media mistakes we think that all of them are due to bad practices, lack of planning, an unclear and defined strategy, certain ways of acting or the misuse of the different channels at our disposal to achieve our goals. However, when something fails, or when certain companies or brands fail to generate the impact that many others successfully achieve in social networks through hard work, we think that this is usually due to some of the most common and widespread mistakes. Continue reading The challenges of Social Media start from within and not from outside the company →

Content marketing has recently been the focus of many marketing departments of companies, and a new study by the consulting firm Econsultancy comes to confirm that priority. When asked about 3 priorities for 2015 within areas related to the digital world, 39% of digital internal managers mentioned content marketing, 10 points above 29% last year. Along with content marketing, the optimization of conversion rates (39% from 34% of the previous year) and the participation in social media (38%) were at the top of the list of priorities. Continue reading Content marketing is emerging as a priority for the digital world →

Every day, huge amounts of information are sent to the online medium, which is a volume that can not be assimilated by any of us. However, content is the foundation of any online marketing strategy. Therefore, it is necessary to manage the information, classify it and extract the most important elements, with a double purpose: To be informed. To know in a timely manner the innovations of the sector and trends, in order to apply them in our daily work, and on the other hand, to enrich our content marketing strategy with quality information.  Continue reading Healing contents: How to separate the grain from the straw →

In my role as Online Marketing trainer, I not only have the opportunity to guide my students in the development of a 360 digital strategy for their businesses, but I am offered the Opportunity to show them in a practical way the possibilities of new technologies from the first moment they access training, so that they themselves can check the potential and possibilities of different tools, so that they can apply them to their respective businesses and Putting his imagination as his only limit.  Continue reading WhatsApp and Mobile Learning →

It has always surprised me, when you make use of the forms and characteristics of so-called conventional marketing, about digital marketing. One hundred and one things happen to me to confirm, that although they have a lot in particular, the idiosyncrasy of the channel and of course, its varied platforms, give it peculiarities, that we can not ignore. One of them is especially the time.

We could focus on the importance of the same for a web, when time is a very valuable variable for its positioning, or in an e-commerce, when time is certainly, essential to give a good experience in navigation to the user, and By effect thereof, substantially improve the conversion rate. But time on the network affects everything, even this article, curious, but if you have arrived here, is that at least, I got your attention, much more of the time that is needed or necessary, to capture a possible Customer across the network. Continue reading Time, dictatorship of digital marketing →

Currently, the prospection of new markets, communication, digital interaction with customers and potential customers, catalogs on the internet, have an online store, participate in social networks, disseminate videos of product or service presentation, e- Mail-marketing,?, Are essential tools for marketing and communication in competitive enterprise.

Today we have more information than we can process; Just search the Google name of any company, so that in a few seconds we have a complete report with which to compare and know the opinions of other consumers, prices, .. The market has changed the way we relate to the offer and The demand as we have been doing so far. The information is available to everyone and every day this information has to be better, more accessible and more transparent to win the trust of the new consumer. Continue reading Online marketing: Development phases of a plan for an SME →

One of the biggest obstacles that have today some of the companies involved in social media is to clearly understand the effect of their efforts on social media.

The first challenge is the magnitude of social conversation today: There are over one billion Facebook users, hundreds of millions of people on Twitter and LinkedIn, and there are thousands of smaller social networks but no less important for certain activities, Online communities, forums of specific interests … If we add a few million blogs, just keeping track of these channels becomes a really overwhelming task and more, keep activity on them. Continue reading Social Media: Separating the grain from the straw →

How can a small business know when or not to be in social media, or what types of social media should it use if they are a very small or very new company?

For both questions, it comes down to a question of time, money, and priorities. I will try to give “clues” and opinions to answer this question:

You have a website?

For most companies, whether neighborhood stores, consultancies, restaurants or event planners, there is no reason to have social networks if there is an online presence to back it up. If you only sell things in your store, on street x, there is little reason to have, e.g. a Twitter account, if you do not have a link to something that describes your business in more detail and that a user can discover.

“What if I have a Google page or a Facebook page? Is not that enough?” Continue reading How to Invest Your Social Media Time →