If our company has a presence in the network, customers and followers expect from us a certain level of service and attention but can we align them if we do not respond to inquiries made through means such as Twitter, blogs, forums, e-mail, or by any another means by which they try to contact us? Continue reading The value of an answer to gain or lose the trust of users, customers and consumers
How to create a powerful homepage
A good first impression is important in lots of situations. With many visitors directed to the homepage of your website through marketing, search and links, it is the space you most need to ensure showcases your business and brand effectively.
Home in on your personality
Make sure visitors to your site know they are in your environment. Make sure they are comfortable and you are not trying to make them do something they don’t want to with wild flashing colours and anxious copy, but do use fonts, images and colours that describe your brand and make the homepage feel like your space.
Don’t be afraid to design a look and feel that is slightly different to competitors in your market. While your homepage needs to reassure visitors that you are professional in a certain field and capable of delivering the product or service you are selling, such as web design Swindon, it is also a place where you can identify your uniqueness and what makes you different from and better than your competitors.
Look for a Web design swindon company http://www.webdesignerswindon.co.uk/ that can help you to design a layout and produce content that explains your business and what people can achieve with your site.
Next decide whether you want to show everything about your brand on the one page, with a lengthy homepage for visitors to scroll through, or do you want to entice them with only highlighted content that links to secondary pages?
Whatever option you go for, don’t overload the homepage space with miles of text. With the words you use, consider including a personalised message to visitors or at least a greeting showing them that you are happy to have them visit your site.
Web design trends
According to Creative Bloq, animation is the number one design trend for websites in 2018. With GIFs as logos or header images, a moving image will catch your visitors’ attention.
Once you have designed the homepage of your site, the design principles it uses in the navigation, footer and the framework it establishes can be applied to content pages and hubs of content across your site. It is important that visitors get a coherent and seamless experience when they choose to visit your website.
4 Ways That Virtual PAs Help Small Businesses
Virtual PAs are increasingly being used to allow company owners to concentrate on core business matters rather than on more mundane day-to-day tasks. They can provide the time to focus on development and other initiatives, for example, rather than on answering emails and phone calls. Here are just some of the ways they can be useful in a small business environment.
Managing Social Media
Virtual PA services can allow business owners to enjoy a strong social media presence without requiring vast amounts of their time to be invested in the process.
A VA can take on responsibility for updating status, as well as adding new and trends, responding to questions and posting promotions, and can be a much cheaper solution to social media maintenance compared to paying a full-time employee. Read more about the importance of a strong media presence at https://www.fsb.org.uk/first-voice/how-social-media-can-boost-your-small-business.
Managing the Mundane
Small business owners can get bogged down by emails, meetings, appointments and phone calls, but this doesn’t have to be the case. Virtual PA services such as those offered by the likes of https://www.mushroombiz.co.uk/homepage/services/virtual-pa/ can shoulder the burden of these mundane tasks, sorting and answering emails, prioritising appointments and meetings and answering phone calls. This leaves business owners with more time to do core tasks which actually need their personal attention.
Conducting Research
Research is vital when it comes to developing a business, but it can be incredibly time-consuming. Virtual assistants can take on the task of carrying out online research, however, and often at almost 80 per cent less than the cost of a full-time employee’s salary.
A virtual assistant can be tasked with researching everything from the market to the competition and the target audience. They can also help find new business opportunities and manage networking.
Virtual Bookkeeping
A virtual PA could manage the books at a fraction of the cost of a professional bookkeeper. It is worth remembering, however, that only trusted VAs should be allowed access to company accounts.
Reliable companies can provide the services required, however, and they can be invaluable in saving both time and money, both in the short and the longer term. Virtual PAs can prevent bills from being missed and problems from forming, leaving business owners feeling confident that they can concentrate on other things.
Women or men Who makes purchasing decisions?
According to the recent report by Jacobs Media “Marketing for men”, these are not easy prey when they have to make purchasing decisions, an action they carry out every day, even though it is women who continue to have greater decision-making power. Continue reading Women or men Who makes purchasing decisions?
1 out of every three consumers, buy with coupons through their Smartphones
The 31% of the owners of Smartphones of the United States that use their device to go shopping, often access from them to the coupons of promotion of the stores, according to a study of etailing and Cofee Table. Continue reading 1 out of every three consumers, buy with coupons through their Smartphones
The sector of the mailing worried before the restrictions of the governments in the liberalized postal sector
“The analysis of the data in each market highlights the lack of exploitation of the sector”, states Edurad Quintana, President of Traycco
The representatives of the 22 member countries of the European Association of Buzoneo-ELMA have gathered in Poland from May 5 to 7, on the occasion of the celebration of their annual meeting, which is held twice a year. On this occasion, the liberalization of the postal sector in each country, as well as the data of each market contributed by the member countries, have been the central axis around which the presentations in this first convention of 2011 have revolved. Continue reading The sector of the mailing worried before the restrictions of the governments in the liberalized postal sector
Wall Street analyzes the reactions in social networks to obtain a competitive advantage
To obtain a commercial advantage, Wall Street merchants are using intelligent software to monitor and decode the words, opinions and delusions of everything that is published on social sites such as Twitter. Continue reading Wall Street analyzes the reactions in social networks to obtain a competitive advantage
Social media has little influence and impact on online retail purchases
We are continually being approached by a multitude of data and studies on the impact of social media and social networks on business. Many of the small sellers and businesses are rushing not to lose the trail of this new trend increasing their investment in this type of media, and now that everything seemed to be an easier way to travel, new data point out that social media have almost no influence on the behavior of online purchases. Continue reading Social media has little influence and impact on online retail purchases
How to say no to a client becomes a proof of professionalism
Clear and direct communication between clients and the agency is a key success factor.
I will start by saying that I am against the saying that “The client is always right”, what we should say is that the client always has to be listened to. Continue reading How to say no to a client becomes a proof of professionalism
A beginner’s guide to motor trade insurance
When you own a motor trade business, it is vital to be adequately insured against risks such as theft or damage. Motoring trade insurance offers key protection for your business, whether you fit accessories, carry out mechanical repair work, valet cars, or sell them. This specialist insurance is broken down into road risks insurance and liabilities insurance.
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About road risks insurance
This is the core part of any motor trade insurance. For some businesses – smaller operations or those that operate on a part-time basis – it can be sufficient on its own. It provides the level of insurance cover that is required by law for anyone who drives a car. However, this type of insurance is restricted o the use of trading purposes and is only applicable to the driver named under the policy.
This type of insurance offers a blanket level of insurance for any vehicle that the named individual drives for the purposes of trade. It can also cover third-party, fire and theft risks as you wish, with options to add comprehensive cover. The cover can also be extended for test drives if you sell cars to customers and offer this feature.
Liability insurance
There are various situations in which a motor trade business can be held financially liable for a customer’s loss – both physical and financial – even if they are a small business and only work part-time or occasionally. Compensation costs can be quite heavy in the event of a customer court win, so public liability insurance is usually built into insurance packages for the motor trade. Learn more at sites like quotemetoday.co.uk/motor-trade-insurance
This provides indemnity against any claims that are successfully made by your customers, along with any neighbours or members of the public who could sustain an injury to themselves or their property as a result of your business operation.
Typically, this level of cover is at least £1 million in value. However, if you employ staff at your business, you must ensure that your employer liability insurance is at least worth £5 million, which is in line with the law.
Last but not least, it is also possible to incorporate insurance cover for your specialist tools and equipment to further safeguard your business and the customers who use it.