Electronic Commerce and Virtual Stores: Errors that depend on the Marketing strategy

The presence in social networks is not an alternative, it is an obligation, today, for those who seek to adopt entrepreneurship as the central axis of the new way of life.

New consumption habits conditioned by the influence that falls on products; goods, services and resources, whose raison d’etre is the satisfaction of other people’s needs. Continue reading Electronic Commerce and Virtual Stores: Errors that depend on the Marketing strategy

Global advertising investment continues to grow despite the instability of the markets

ZenithOptimedia has slightly reduced its previous forecast of growth of global advertising investment in 2011 to 3.6%, which means 0.5 percentage points less than the forecast made in July. The slowdown in economic recovery in developed markets, along with growing fears of a double recession, has caused some advertisers to cut back on the planned increases in their budget by the end of 2011, but there have been no signs of canceled campaigns or strong budget cuts that marked the beginning of the last deceleration in advertising in 2008. We hope finally that the total advertising investment reaches 466 billion dollars in 2011, compared to 450 billion dollars in 2010. Continue reading Global advertising investment continues to grow despite the instability of the markets

Samsung vs Apple: A war in which users and consumers lose

The continuous confrontation and the war between two big brands like Samsung and Apple is reaching undoubtedly dimensions that few predicted. And it is that the judicial fight for violation of patents and copy of designs between both marks maintains the discrepancies and confrontations through multiple and different lawsuits and demands. Continue reading Samsung vs Apple: A war in which users and consumers lose

What makes a great restaurant waiter?

If you want to be a successful waiter, it is important to act a certain way. After all, tradition, respect and culture all play an important role in hospitality.

Here are 10 things all great restaurant waiters do.

They greet people when they arrive

Don’t let anyone enter the building without a friendly greeting. Manners are very important as they show people that you care about them and appreciate their custom, so they are more likely to visit again – http://www.goodchoicesgoodlife.org/choices-for-young-people/the-magic-of-manners/.

They are helpful

Great waiters are always helpful and if they don’t know the answer to a question, they don’t say ‘I don’t know’; they say ‘I will go and find out’.

They don’t assume

If a customer asks a good waiter for more of something such as cheese, gravy or sauce, they bring a dish so the customer can serve themselves. This is better than pouring for them and guessing how much they want.

They don’t take plates until everyone has finished eating

A good waiter will always wait until everyone has finished their meal before they start collecting plates. This means customers can enjoy their full meal without feeling rushed.

They help to keep things clean

Restaurants are very busy, and things can quickly get dirty or messy. A good waiter will help to prevent this from happening by helping to keep things clean, such as the stainless steel grease traps, when they have a free moment.

If you own a restaurant and you want to buy new stainless steel grease traps, head to https://www.ukgreasetrapsdirect.co.uk/stainless-steel-grease-traps or similar.

They know who ordered what

A great waiter will know who ordered what before they approach the table, so they don’t have to interrupt the conversation to ask ‘who ordered the pizza?’.

They provide extras

They will provide customers with extras for them to enjoy. For instance, they will always offer bread with olive oil or butter.

They don’t question customers

If a customer comes in alone, they don’t question when someone else will arrive; they simply take the reservation.

They are friendly

They always have a smile on their face, and they never make customers feel bad for asking for extra service.

They don’t touch the rims of the glasses

This is a basic hygiene point that all great waiters are aware of.

Online travel sales increase 50%

For the realization of this study, zanox has had data from some of its advertisers and has analyzed the behavior of online users when making their summer purchases on these websites.

Its technological platform allows you to analyze purchasing trends not only from different periods but also from different areas and brands. In this sense, it offers a detailed analysis of the travel sector. The study period includes the purchases made in the months of June and July 2011 and establishes a comparison with the same months of the previous year. Continue reading Online travel sales increase 50%

Internet users demand that the web 2.0 model be applied to electronic commerce

The rise of social networks encourages the socialization of users and their integration into groups with similar interests since sharing experiences makes users emotionally involved. These values ​​have reached the electronic commerce that has turned the consumption in a social act, propitiating between the new companies approaches to the capture of clients. “The phenomenon is seen as an added value for both merchants and buyers because a new way of interrelation opens up,” says CiudadMarket, the first social shopping channel. Continue reading Internet users demand that the web 2.0 model be applied to electronic commerce