All posts by f775Ha

Opening social networks to employees of companies and brands

The influence of social networks is not only focused on the real time is a reality. The interaction between customers and brands with content as central to information is what is shaping the consumer experience, an increasingly pursued by marks concept.

The voice, the consumer experience, is shaped from the interaction and it is only through teamwork that innovation is achieved and social networks are great allies of creativity. Continue reading Opening social networks to employees of companies and brands

10 things and important keys to understanding the average Social Marketing

The Social Media Marketing of the early Web 2.0 is far from starring the consumer today. Not for nothing is one who chooses what to buy and what is linked companies, which want to receive advertising and marketing what their emotions are unleashed, exercises power of decision.

Going through a cycle in which we combine the social Web with the ubiquitous Web, all increasingly from the autonomy that give us our tablets, seems to have time to understand and improve our marketing strategy in Social Media now that the migration comes to an end.

Listen, talk, giving, delivering quality, engage with consumers, are skills that any brand must develop if you are seeking the treasure of Social Media;the influence.

But what is Social Media Marketing at the present time and what are the keys to understand? Continue reading 10 things and important keys to understanding the average Social Marketing

Mobile users prefer to consume short videos

When it comes to online video, the good, if brief, twice good. So at least think mobile users, who are mainly opt for those pieces with less than 5 minutes.

As shown in the work of FreeWheel, 3 out of 4 videos consumed by smartphone during the third quarter did not extend beyond 5 minutes.However, this duration increases in the case of other devices such as a computer (43%) or iPad (39%), reaching 20 minutes.

These findings contrast with the data collected in the latest Global Video Index published in July by Oolaya, whereby smartphone users spent 53% of their time length videos, while 52% tablet. Continue reading Mobile users prefer to consume short videos

Creativity and innovation will be key to the success of online video

Demand audiovisual content by users continues to increase. Ooyala indicates that during the first quarter of users consume more online video than ever. A trend that has awakened the interest of the marks on such creations, who did not want to leave the opportunity to link their brand to this content.

One type of actions that, despite paid off very well for video platforms, especially YouTube, do not quite meet the target audience. The strategy to follow brands in the online environment has been to move the conventional advertising format to the new channels, in the form of pre-roll, with or without the possibility that the user could skip them before watching the video they had effectively chosen. So, a few days ago eMarketer established the YouTube turnover registered this year at 5,600 million dollars, which means a 50% increase over the previous year. Continue reading Creativity and innovation will be key to the success of online video

How Computers Have Gained in Power as They’ve Shrunk in Size

When Neil Armstrong made his one small step onto the Moon in 1969 the computer that got him there had around 64 kilobytes of memory. That’s probably less than the amount contained in a modern toaster.

Image Credit

Even the IBM mainframe back at Mission Control that was used to calculate the launch data and monitor the progress of the mission had less memory than the USB stick in your pocket. The space programme proved that computers could be trusted to carry out complex tasks on which human lives depended, but it also serves to illustrate how the technology has advanced in the last 40 or so years.

One Small Chip

The Apollo guidance computer wasn’t the first programmable electronic machine of course, they go back to the code breaking efforts of WWII, but it was among the first to use integrated circuit microchips. What has driven advances in computing since then is the ability to pack more components onto each wafer of silicon so that more memory and more processing power is available in the same space.

This of course means that the programs run the machine can be larger and more complex so there’s even greater need for software testing. The desktop computers that began to appear in the late 1970s and early 80s paved the way for today’s use of PCs, though still relatively low powered and very expensive.

The affordable home computers that came next showed that it was possible to make a usable and relatively powerful – though still usually with no more memory than the Apollo computer – that could be used by almost anyone.

Computing In Your Pocket

By the late 1980s the PC had become an essential in most businesses and IT Support in Southgate and other areas of London and further afield across the UK and abroad were becoming essential as office applications like word processors and spreadsheets took off so agencies like http://www.pc-docs.co.uk were becoming a desirable contact to have in case any issues arose.

Although the desktop PC hadn’t shrunk much in size at this point it was becoming much more powerful. The advent of compact, affordable hard drives also meant you could store much more information without having to continually swap floppy disks.

The first portable machines, ancestors of the current laptop, appeared in the 1980s too, allowing you to take your computer with you. Though these were bulky and heavy by today’s standards they began to free PCs from the office and the home, paving the way for today’s connected, mobile world.

Computers continued to get faster and more powerful through the 1990s as graphical operating systems like Windows replaced the older command line interfaces. At the beginning of the decade PCs would have had around 640 Kb of memory – ten times that of Apollo – but by the end memory capacities of 64 megabytes – 1,000 times that of Apollo – weren’t unusual.

From then on power and memory have increased at a rapid pace, modern laptops will have three or more gigabytes of RAM and multi-core processors allowing them to multi-task. Multi-core processors are in smartphones and tablets too and even modest phones will have 512 Mb of memory – that’s around 8,000 times the memory that took man to the moon and back sitting in your pocket so you can text your friends and play Angry Birds.

Purchases through tablets grow 4 times faster than smartphones

Purchases through tablets grow 4 times faster than purchases registered with smartphone. Usability and comfort of tablets is definitely tax smartphones.

This is reflected in the comprehensive report submitted by Rakuten, where mCommerce trends in 14 different markets is. According to their findings, the use of tablets to buy increased by 41.9% over last year; whereas in the case of smartphones, this growth was only 9.7%.

As shown by the analysis of Rakuten, on average, 6.1% of customers prefer to shop online with your tablet. A percentage that is close to equal that of smartphones (6.8%). Continue reading Purchases through tablets grow 4 times faster than smartphones

84% of companies this year strengthened its online marketing strategy locally

At short distances the great battles are won. So they think them have had big brands, who this year plan to get closer to their customers, allocating more resources to their actions locally.

As reflected in the report published by Balihoo, 84% of companies this year strengthened its online marketing strategy locally. This involves hiring announcements taking into account the geographical orientation of the campaign, local SEO optimization, and mobile strategies, among others.

Balihoo indicates that 4 out of 10 users local searches performed at least once a day. Meanwhile, the Business Insider report indicates that in the United States 74% of smartphone users use services based on geolocation.In addition, 3 out of 4 of these mobile users was more likely to take action from a proposal based on its location, even 55% is more willing go to a store after receiving this type of specific messages. Continue reading 84% of companies this year strengthened its online marketing strategy locally

10 mistakes to avoid at all costs to succeed in e-commerce

E-commerce is one of the main routes of expansion – and perhaps survival – of businesses in the immediate future – possibly longer – in the present. But not all ecommerce firms are approaching with equal fortune to online sales. The terrain is new and therefore unexplored and making mistakes is easier than when stepped those who already have more than tours.

Do not enter the e-commerce is an error of weight and shows not much foresight. Some companies have focused their attention on the physical point of sale, because that’s what makes them different. But exceptions, brands that can afford to stay out of electronic commerce, very few.

Riding an online store may not be as complicated when you already have a physical store. At the end of the day it comes to selling, as is done in a physical establishment, but following a slightly different game rules. The main lines are the same, such as having a good product, betting for optimal customer or know how to respond to your exact needs, but there are some glaring errors that should be avoided and must be added to list things to consider in the field of electronic commerce. Continue reading 10 mistakes to avoid at all costs to succeed in e-commerce

What Does the Future Hold for UX Design?

User Experience, or UX, design is an important subset of designing apps and mobile websites. It is something that has been around for many years, however it is only recently that it has become an integral part of website design.

When the Internet first became available (Over 25 years ago!), we were so wowed by the idea of having access to so much information and being able to communicate with so many people that the way we interacted with the tools available to us was an afterthought. Websites weren’t easy to use, but early adopters did not care.

Image Credit

Today, the web is not just a tool for sharing information, it is also used for shopping and entertainment. Businesses have just as strong a presence on the web as consumers, and this means that we need to make the web as accessible as possible. This means that UX design is becoming an increasingly important part of putting together a website.

Less Chrome, More Cards

If you look at older computer programs – those written for Windows 95 through to XP – they had a lot of raised buttons, sliders and other “chrome”. The idea was to provide digital representations of analog items, to make the application as easy and intuitive to use as possible. This worked when people were not familiar with computers, but as we have become more comfortable with them, the chrome has become a frustration – something that just takes up space that could be better used for something else. The modern “card” interface is a reflection of that.

Familiar and Intuitive

One of the reasons that things like cards work so well is that they are both familiar and intuitive. Magazines and newspapers use a grid-based layout, so we are used to seeing things divided up into clearly delimited squares. We see cards on so many websites now that we understand how to manipulate them and what they can do, and they’re clean and un-cluttered so it is easy to direct a user’s attention to the most important areas of the screen.

Web design companies such as http://www.easiserv.com/web-design who offer web design in Northampton have a lot of experience with working with these modern, uncluttered designs and favour them because they are so easy to adapt to mobile layouts.

The main search engines are putting a lot of emphasis on responsive designs now, because they appreciate the importance of mobile users. Responsive designs flow and re-arrange themselves to fit on a wide range of screen sizes. The card-based, flat UX that is in fashion today, combined with the friction-free idea of endless scrolling, is ideal for responsive design.

If you have an existing website that is table-heavy and feel that it is too cluttered, talk to a web design company today about adapting it to make it something that is easier to digest, and easier for users to skim-through, while still ensuring that they get easy access to all the information they need.

Brands now produce more content in social media

IAB, association representing the advertising, marketing and digital communication sector, today presents the II Study of the Activity of Marks Social Media, prepared by the Committee on Social Media and led by partner companies Gestazión, Ontwice and Creative Territory. This study shows the activity of the major brands investing in major social networks.In addition, it applies qualitative values to quantitative data and measures the impact of a brand on the new social networking environment, through the model PRGS *: (P- Presence, R-Response, G- and S- Generation Tip).

This study was a practical exercise that continues the first version introduced last year and feel some first base (there is no similar study on the market) through a complex and difficult research, but with results very simple to implement. It allows us to offer objective data (public and without feeling) and make a real comparison between sectors and brands. It provides guidelines to help brands establish objectives in the development of social strategies. Continue reading Brands now produce more content in social media