Being a good Social Media Marketer is not just a matter of updating social profiles of the brand, talking about how good it is, or last introductory offer. The management of social networks goes far beyond. To be professional Social Media is important to develop special qualities, in order to generate empathy and encourage engagement with users.

It is not superhuman values, but special qualities related to social and communication skills, along with large doses of assertiveness and common sense. Let’s see what the super powers of marketers 2.0 are… Continue reading The superpowers of social media marketers →

There are multiple companies that are already aware of the need to create strategies for Social Media; even they create original and creative actions, which have thousands of followers on their websites. However, many are asking: what do I do now?

It is true that, however much you’ve gotten thousands of fans who even be active on your pages, if you do not offer them content of interest; go differentiating content over time, they get bored and leave your mark adrift. We can not subjugate our target audience with promotions, discounts, offers … in which only talk about us and what are our fabulous products or services. Continue reading The key benefits of Social Media and Content Curation for businesses →

The strategy to be applied is a vital part in social networks. Good or bad planning and execution of the strategy depends on the success or failure.One of the mistakes, increasingly widespread, is to think that there is a standard strategy that can be applied as if it were a script. We must be wary of a fairly general trend in social media publications that give us magical recipes to achieve surefire, beyond work, creativity and talent. Although there are some links and some basic principles that must comply with any strategy, it must be customized for each brand and each medium. Continue reading The strategy is a vital part in social networks →

Mobile marketing, with a rate of growth that increases each year and a ROI of 32%, the great business opportunity for all businesses 

“Mobile marketing is the set of actions that allows companies to communicate and interact with their audience in a relevant and interactive way through any network and mobile device,” as defined by the Mobile Marketing Association. According to its 5th Investment Study Mobile Marketing and Advertising this activity is gaining importance within companies, if we consider the annual growth rate, which has risen from 45% in 2011 to 65% estimated for 2013, with an investment of 152 million dollars. Continue reading Companies that take advantage of mobile marketing will get a competitive advantage →

According to Mashable more than 2 million articles are written in thousands of blogs every day trying to basically achieve one goal: to capture the attention of decision makers IT.

In an ideal world, it would be great to hand deliver your content to all IT managers with your proposals and solutions to their problems. Since you can not have personal contact, you must use organic search as part of your content strategy to deliver your solutions at the time that the directors are looking for.

For example, imagine that your company provides a solution that allows executives achieve their budget goals for this year, and that could also help you achieve your future projections. That executive may already be draining your budget, and urgently need to find a fair solution like yours.However, the issue itself IT budget, you may find it boring, even if it needs to be addressed by the benefits that would capture this potential customer. Continue reading 5 creative ways to improve SEO through Content Marketing →

Social networks do not serve to sell. Hala, as I have said, … I feel offend the sensibilities of some defender of social media as a weapon sales but it is the truth. I do not know of anyone who, after seeing a post on Facebook, clicked to add this product directly to cart, later to provide your credit card.

However, it is a reality that users turn to social networks to learn about products that interest you, share opinions and make recommendations. Syncapse study indicates that 75% of the followers are willing to share their positive experiences with the brand. In addition, this translates into sales, media, fans spend 43% more than those who are not. Continue reading Social networks do not serve to sell or maybe yes →

The world of Social Media still remains the great unknown for many companies or brands. In some cases ignorance and other preconceived misconceptions, many companies or brands that start in this world end up not understanding the broader sense of Media Social concept.

An important first step before starting a social media company is training.With this pre-training, in addition to understanding what this is social media, they appreciate the work of those engaged in this Social Media in all its aspects. Concepts such as strategy, analytics, content or branding, among others, will become part of their business model. In short, the worst enemies of Social Media companies are preconceptions and ignorance. Continue reading Preconceived ideas, the worst enemies of enterprises in Social Media →

Companies have resigned to not being able to have accurate metrics that enable them to quantify the return on investment to move to establish other more effective indicators.

Social Media is not an exact science, its impact does not result in direct sales or immediate results, but influences various related actions, a really difficult to assess reality precipitously. Its effectiveness results in terms of visibility for the brand and promoting engagement. Evidence of their effectiveness is that the investment of the brands in this area is increasing. In 2014 companies will earmark 9% of its budget to social media, a percentage that is expected to reach 16% in 2018. So perhaps be time for companies and brands understand that ROI is important but not that’s it. Continue reading It’s time that companies understand that ROI Social media is important but it is not everything →

31% of the owners of a smartphone scans a QR code inside a store to find special discounts or more information. The index has risen only four points in the last year but the study by Vibes in the United States, reveals an upward trend and the growing influence of mobile phone use on offline purchases.

A very positive for businesses, since 42% of these consumers who used a QR became more convinced that he planned to make disbursement, and another 40% ended up making purchases that were not foreseen. That is, it was prompted by an impulse purchase information obtained through their mobile phone. So encouraging the use of smartphone on the premises can be even beneficial for businesses as long as it is done correctly. Continue reading Can QR codes induce consumers to make purchases not covered? →

The automotive sector shows a particularly active presence in social networks. According to the data of Reputation Radar, we have what brands stand out on the major social platforms.

BMW dominates on Facebook. His fans figure exceeds 14.5 million followers. Definitely a great mass. As we have seen, their profile based feeds images and experiences with brand models today, tomorrow and forever. On the wall it is possible to find the most futuristic designs to those classics that make us homesick, appealing to our most emotional part. Continue reading Car brands also devastate social networks →